Chapter 11: A Singular Start-Up

• Organize as a real company– Prove itself as masters technology– Get products to market – Establish corporate culture

• Progressive leadership that stood out in Silicon Valley• Only the strong survive the eighty hour work week• “Creative Confrontation” focus is on performance• 200 employees 1970 - 105,000 employees today

• Operational Environment– Demographics - Lily-white men’s room– Size - Small and dominated by new hires– Flexibility – Flat structure = adaptability– Era – Develop processes & procedures– Lawlessness – Least watched & regulated

Chapter 12: The Wild West

• Wildercatter style of business– Chronicled by Don C. Hoefler

• Microelectronics News

• Intel - it is good to be the leader– Stay above the fray– Companies want to steal from you

• Noyce and Moore ran Intel– Avoid mistakes at Fairchild– Innovative management

• Noyce set meeting agendas but everyone was an equal• But at Intel Noyce needed to win

• Enter Andy Groove– With Andy Groove came consequences

Reflection Question

• Robert Noyce – Supporter and Inspirer – Harmonious relationships, enthusiastic, and persuasive

• If Intel fails he still has the integrated circuit

• Gordon Moore – Observer– Work out details with accuracy and completeness

• If Intel fails he still has Moore’s law

• Andy Grove – Director– Determined, demanding, and strong willed

• If Intel fails then he fails; He is nothing without Intel

Given the content and context in which Intel was founded, would Intel have become the world’s most important company without Andy Grove?