CHAPTER 1: WHAT ISSPORTS AND

ENTERTAINMENTMARKETING?Section 1-3 –

Entertainment Marketing

ENTERTAINMENT MARKETING

Influencing how people choose to use their time and money

To market entertainment as the product is to pursue the free time of people who can also pay for the entertainment.

ENTERTAINMENT MARKETING

Entertainment whatever people are willing to spend their money and

spare time viewing rather than participating in. Examples?

SPORTS VS ENTERTAINMENT

Sports Are games of athletic skill

Entertainment Can be movies, plays, watching sports, concerts, etc.

ENTERTAINMENT MARKETING

Has changed over the years How?

ENTERTAINMENT MARKETING

The pricing of time for TV advertisements was quickly tied to the ratings, or the number of viewers the programming attracted.

The higher the ratings, the higher the charge for advertising Why?

ENTERTAINMENT MARKETING

Television, telephones, the Internet, and other technology have allowed entertainment marketers to receive instant feedback from the customer.

ENTERTAINMENT MARKETING

The marketing mix of reality shows is unique because the product is selected by the viewers using technology to communicate with the production company.

ENTERTAINMENT MARKETING – YOURTASK

Use the Internet and find out what was the average cost for a commercial spot during the 2017 Super Bowl.

Why do you think they cost so much? For each commercial, explain why you like the

commercial, and if it makes you want to buy the product. Be specific!! (Do together)