Upload
dimas-pratama-putra
View
232
Download
0
Embed Size (px)
Citation preview
7/26/2019 Chapter 1 Understanding Research
1/23
Business Research: A practicalguide for undergraduate and
postgraduate student
Chapter 1:
Understanding ResearchJill Husey and Roger Husey
7/26/2019 Chapter 1 Understanding Research
2/23
Outline
Definition and purpose of research
Qualities of good researcher
Type of research
The research process
Characteristics of a good research project
7/26/2019 Chapter 1 Understanding Research
3/23
Definition
Process of enquiry and investigation (thoroughand rigorous !" organi#ed
$yste%atical and %ethodical (coherent andlogical route !" using appropriate %ethod tocollect data and analy#e
&ncrease 'noledge !" address specific pro)le%* research pro)le%
7/26/2019 Chapter 1 Understanding Research
4/23
Purpose
To revie and synthesi#e e+isting 'noledge
To investigate so%e e+isting situation or pro)le%
To provide solutions to a pro)le%
To e+plore and analyses %ore general issues
To construct or create a ne procedure or syste%
To e+plain a ne pheno%enon To generate ne 'noledge
, co%)ination of any or a)ove
7/26/2019 Chapter 1 Understanding Research
5/23
Qualities of a good researcher
Perseverance
7/26/2019 Chapter 1 Understanding Research
6/23
1. Communication Sills
,)ility to co%%unicate (ritten and ver)allyyour understanding of the research area
-+a%ple. discussing your project ith yoursupervisor/ negotiating access to sources of data/conducting intervies/ designing a
questionnaires/ leading a focus group/ ritingand presenting report
7/26/2019 Chapter 1 Understanding Research
7/23
!. "ntellectual Sills
0noledge. a)ility to recall facts/ no%enclature/ practical techniques/las/ theories/ co%putation
Co%prehension. a)ility to translate fro% one for% to another1 tointerpret or deduce the significant of data/ to solve si%ple pro)le%srelying on those a)ilities
,pplication. a)ility to apply 'noledge/ e+perience/ and s'ill to ane situation presented in a novel %anner
,nalysis. a)ility to )rea' don infor%ation into its various parts
$ynthesis. a)ility to )uild up infor%ation fro% other infor%ation
-valuation. a)ility to %a'e quantitative or qualitative judg%ent1 toset out a reasoned argu%ent through a series of steps/ usually of gradually
increasing difficulty1 to critici#e constructively
7/26/2019 Chapter 1 Understanding Research
8/23
#. "nformation technolog$ sills
,ccess to co%puter
,)ility of )asic &T s'ills (ord processing/ e+cel/
statistical pac'ages/ data)ase %anage%ent/access to internet for references/ -nd 2ote
7/26/2019 Chapter 1 Understanding Research
9/23
%. Organi&ational sills
Ti%e %anage%ent !" ti%e ta)les of research
7/26/2019 Chapter 1 Understanding Research
10/23
'. (oti)ation
3aintaining and increasing interest in yourresearch
7/26/2019 Chapter 1 Understanding Research
11/23
*. "ndependence
-%poered
$elf %otivated
Highly independent
7/26/2019 Chapter 1 Understanding Research
12/23
Personal strengths and +eanesses
,areness of on strengths/ ea'ness andvalues
Clarity of thought
$ensitivity of events and feelings
-%otional resilience
4le+i)ility Creativity
7/26/2019 Chapter 1 Understanding Research
13/23
7/26/2019 Chapter 1 Understanding Research
14/23
"ndi)idual Assessment on
Qualities of ,ood researcher
7/26/2019 Chapter 1 Understanding Research
15/23
-$pes of Research
Purpose * reason hy
Process * ay in hich you collect and analy#edata
5ogic * general to specific or vice versa
6utco%e * solve particular pro)le% or %a'e
contri)ution to 'noledge
7/26/2019 Chapter 1 Understanding Research
16/23
Purpose of research
78 -+ploratory.
Conduct a research pro)le% or issue here there arevery fe or no earlier studies8
,i% to loo' for pattern/ ideas or hypotheses (notconfir%ing or testing !" through cases studies/o)servation or e+perience
Hypotheses. idea or proposition hich can )e testedfor causality or association )y deducing logicalconsequences hich can )e tested against e%pirical
evidence (data
7/26/2019 Chapter 1 Understanding Research
17/23
98 Descriptive
Descri)e pheno%ena as they e+ist to identify oro)tain infor%ation on the characteristics of a
particular issue or pro)le%8 :sing quantitative or qualitative statisticaltechniques
;oes further in e+a%ining a pro)le% than
e+ploratory research as to ascertain and descri)esignificant issue
7/26/2019 Chapter 1 Understanding Research
18/23
8 Predictive
,i% to generali#e fro% the analysis )y predicting
certain pheno%ena on the )asis of hypothesi#edgeneral relationships
Provides ho/ hy/ and here ansers to current
events and also si%ilar events in the future
7/26/2019 Chapter 1 Understanding Research
19/23
Process of research
Quantitative
6)jective in nature
Concentrates on %easuring pheno%ena
(collecting/ analy#ing nu%erical data andapplying statistical tests
Qualitative
$u)jective in nature
-+a%ining/ reflecting on perception to gain andunderstanding of social and hu%an activities
7/26/2019 Chapter 1 Understanding Research
20/23
ogic of research
Deductive
a study hich a conceptual and theoreticalstructure is developed and then tested )y
e%pirical o)servation !" particular instances arededuced fro% general inferences (general toparticular
&nductive
a study in hich theory is developed fro% theo)servation of e%pirical reality !" generalinferences are induced fro% particular instances(specific to general
7/26/2019 Chapter 1 Understanding Research
21/23
Outcome of research
?asic
4unda%ental=pure research
Research pro)le% is less specific nature
Conducted to i%prove our understanding ofgeneral issues ithout e%phasis on itsi%%ediate application
,pplied
Design to apply its findings to solving a specific/e+isting pro)le%
7/26/2019 Chapter 1 Understanding Research
22/23
-he Research Process&dentify research
topic
Define researchpro)le%
Deter%ine ho toconduct research
Collect research data
,nalyse and interpretresearch data
@ritedissertation=thesis
7/26/2019 Chapter 1 Understanding Research
23/23
Characteristics of a good research pro/ect
;ood literature revie
$ound pri%ary research
5ogical structure,nalytical
Theory integrated
:nderpinned )y conceptual fra%eor' &ntegration )eteen %ethodology/ literature/
analysis/ conclusions/ etc