Embed Size (px)
Citation preview
Introduction Chapter 1
Product – something sold by an enterprise to its customers
Product Development – set of activities beginning with the perception of a market opportunity and ending with the production, sale, and delivery of a product
Product Design - takes customer requirements and translates them into technical and aesthetic specifications to generate a concept
Definitions
Product quality◦ Customer satisfaction, reliability, robust
Product cost◦ Manufacturing cost◦ Profit = selling price (fixed) - cost
Development time Development cost Development capability
◦ Is the firm better able to develop future products as a result?
Characteristics of Successful Product Development
Marketing◦ Identify new opportunities
Design◦ Product specifications, etc.
Manufacturing◦ Design for manufacturabilty
Project team ◦ integrated product design, aka concurrent
engineering
Who Designs and Develops Products?
Exhibit 1-3 Boeing Dream Liner
◦ http://www.youtube.com/watch?v=HZIeyvOt0t0
Duration and Cost of Product Development
Trade-offs Dynamics Details Time pressure Economics
The Challenges of Product Development
Creation Satisfaction of societal and individual needs Team diversity Team spirit
Intrinsic Rewards
