CHAPTER 1. INTRO TO CASE STUDY

TECH TO GO | LUIS G. SISON, PHD

WHY DO STARTUPS FAIL?

• “…failing to involve customers and their feedback from literally the first day of the startup’s life…”

• “get out of the building and talk to the only folks who matter – your customers.”

- Steve Blank, technopreneur and author of “ The Startup Owners Manual”

VALUE CREATION WITH INNOVATION

TECHNICAL

CAPABILITIES

CUSTOMER

NEEDS

InnovationTechnology

ProcessProductServices

“There is no value until customer needs

and technical capabilities

intersect”

ACTIVITY: TECHNOPRENEUR PROFILES

• What was the first venture attempt? What was the result?

• What did the cofounders do differently? How did they adjust?

• What strategic changes worked?

WATERFALL VERSUS AGILE PROCESS

WATERFALL VERSUS AGILE PROCESS

AGILE REDUCES RISK WHILE CAPTURING VALUE EARLIER AND MORE FREQUENTLY

AGILE REDUCES RISK WHILE CAPTURING VALUE EARLIER AND MORE FREQUENTLY

• The Learn, Build, Measure cycle ensures that the decision to allocate significant resources is based on facts, rather than on unproven assumptions treated as facts.

AGILE METHOD AND MINIMUM VIABLE PRODUCT

Planning

Analysis & Design

Testing

Evaluation

Requirements

MINIMUM VIABLE PRODUCT

DEVELOPMENT

CUSTOMER FEEDBACK

Planning

Analysis & Design

Testing

Evaluation

Requirements

MINIMUM VIABLE PRODUCT

DEVELOPMENT

CUSTOMER FEEDBACK

Planning

Analysis & Design

Testing

Evaluation

Requirements

MINIMUM VIABLE PRODUCT

DEVELOPMENT

CUSTOMER FEEDBACK

LAB COURSE FOR STARTUPS

CLASS WORKFLOWM

1 -Opportunity identification

- One-day Validation

- Team Formation

- First Pitch

M2 - Problem/User

Story

- Validation

-Design Sprint

-LoFi MVP

Validation

M3 -IP, Tech transfer

-Channels, sales

- Production, cost

- Hifi MVP

M4 - Validation

- Venture planning

Demo day

Main Goal:Market validation (customers, investors, or sponsors) not just product development