Chapter 1 BP Introduction(1)

8/13/2019 Chapter 1 BP Introduction(1)

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Chapter 1 Aleesya Enterprise

“Expect the unexpected………………..nothing impossible” 1

CHAPTER 1: INTRODUCTION

1.1 Introduction to the business

This section gives an overall introduction to the proposed business venture.

Items that need to be covered under this section include

F

F

F

Name of the business Aleesya Enterprise

Nature of business Partnership

Nature of industry Food Producer

Industry profile

(SMEs) as an engine of growth and

innovation by reducing regulatory costs

borne by SMEs, building capacity in SMEs,

supporting the creation of an

entrepreneurial culture, strengthening

enabling infrastructure, and enhancing

access to financing.

(Refer Tenth Malaysia Plan)

Location of the businessPermatang Pauh Commercial Park,

Pulau Pinang

Date of business commencement 1 April 2013 (Monday)





Factors in selecting the proposed business:

1.

2.

Future prospects of the business:

1.

2.

The items discussed here should be supported by realistic and relevant data and

information

1.2 PURPOSE OF BUSINESS PLAN (with elaboration)

1. To allow the entrepreneur to view and evaluate the proposed business

venture in an objective, critical and practical manner

2. To analyze and evaluate the viability of a proposed venture

3. To convince relevant parties of the investment potential of the project

4. As a guideline for managing the business

5. To allocate business resources effectively





1.3 BUSINESS BACKGROUND

All information here must be clear and accurate. Abbreviations that may confuse the

reader should be avoided

Name of the business : Aleesya Enterprise

Business address : Lot 22, Jalan Tiong, Bandar Seberang

Jaya, 13700 Seberang Jaya, Pulau Pinang

Correspondence address : http://www.aleesya.com.my

[email protected]

Telephone number : 04-5807545

Fax number : 04-5807555

Form of business : Partnership

Main activity : Produce and selling soy milk cookies

Date of commencement : 1 April 2013 (Monday)

Date of registration : 12 March 2013 (Tuesday)

Registration Number : In Progress

Name of Bank : Agro Bank

Bank account number : 010003200





1.4 PARTNERS BACKGROUND

The information here serves to highlight the business partner’s business credibility as

well as their ability to manage the proposed business. Information about experience and

training can make an important impression regarding the capability to successfully

implement and manage the business

1.4.1 General Manager

Name :

Identity card number :

Permanent address :

Correspondence address: including website/ email address

Telephone number :

Date of birth :

Age :

Marital status :

Academic qualification : 1.Diploma in Business Studies, UiTM Shah Alam

(2000 – 2003)

Course attended : 1. “Kursus Asas Keusahawanan Siswa” (KAKS).

Organizer: MASMEC, UiTM Pulau Pinang





(3- 5 May 2011)

Skills : Negotiation Skill

Experience : Production Assistance, Moon Enterprise

(2010)

Present occupation : General Manager of Aleesya Enterprise

1.4.2 Administration Manager

1.4.3 Marketing Manager

1.4.4 Production Manager

1.4.5 Financial manager

1.5 BUSINESS LOCATION

1.5.1 Factors influencing Choice of Business Location

1.5.2 Office Location

Such information should include:

a) Physical location of the project (e.g. whether it is located adjacent

to the main roads and other designated premises).- attach map

b) Building (e.g. type, structure, condition, size and cost of the building)

– attach photo of building

c) Basic amenities (water, electricity, telephone lines)

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Chapter 1 BP Introduction(1)