Presented at High School/Middle School Chapel International Academy of SurinameFriday, 25 Sept. 2009

MARKETING 101 Highly simplified definition: Marketing, promotions, advertisements are

designed to make consumers (that’s you) buy something or take other action that will lead you toward making a purchase.

QUESTIONS TO ASK OF THE AD 1. What are you selling?

1. WHAT ARE YOU SELLING?

QUESTIONS TO ASK OF THE AD 1. What are you selling? 2. What’s in it for you, the seller?

WHAT’S IN IT FOR YOU, THE SELLER?

QUESTIONS TO ASK OF THE AD 1. What are you selling? 2. What’s in it for you, the seller? 3. What is the implied promise?

WHAT IS THE IMPLIED PROMISE?

QUESTIONS TO ASK OF THE AD 1. What are you selling? 2. What’s in it for you, the seller? 3. What is the implied promise? 4. Is the promise true?

IS THE PROMISE TRUE?

QUESTIONS TO ASK OF THE AD 1. What are you selling? 2. What’s in it for you, the seller? 3. What is the implied promise? 4. Is the promise true? 5. What is the cost?

WHAT IS THE COST?

QUESTIONS TO ASK OF THE AD 1. What are you selling? 2. What’s in it for you, the seller? 3. What is the implied promise? 4. Is the promise true? 5. What is the cost? 6. What action are you asking me to take?

WHAT ACTION ARE YOU ASKING ME TO TAKE?

QUESTIONS TO ASK OF THE AD 1. What are you selling? 2. What’s in it for you, the seller? 3. What is the implied promise? 4. Is the promise true? 5. What is the cost? 6. What action are you asking me to take? 7. What is my response?

WHAT IS MY RESPONSE?

POSSIBLE RESPONSES: A. Buy immediately B. Research it further C. Trash it

WHAT ABOUT THIS GUY?

QUESTIONS TO ASK: 1. What are you selling? 2. What’s in it for you, the seller? 3. What is the implied promise? 4. Is the promise true? 5. What is the cost? 6. What action are you asking me to take? 7. What is my response?

Possible responses: A. Buy immediately B. Research it further C. Trash it

FOR MORE INFORMATION ON JESUS: Come to church with your teachers. We

worship at: Bethlehem Kerk (service in Dutch), Sunday 9AM Berea (Dutch service with English translation on

headset), Sunday 10 AM [other teachers, chime in]

or come talk to any of us here at school! We are all Believers, and we care about you.