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Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics 6 th Edition

Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

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Page 1: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Chap 21-1Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc.

Chapter 21

Statistical Decision Theory

Statistics for Business and Economics

6th Edition

Page 2: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-2

Chapter Goals

After completing this chapter, you should be able to:

Describe basic features of decision making

Construct a payoff table and an opportunity-loss table

Define and apply the expected monetary value criterion for decision making

Compute the value of sample information

Describe utility and attitudes toward risk

Page 3: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-3

Steps in Decision Making

List Alternative Courses of Action Choices or actions

List States of Nature Possible events or outcomes

Determine ‘Payoffs’ Associate a Payoff with Each Event/Outcome

combination Adopt Decision Criteria

Evaluate Criteria for Selecting the Best Course of Action

Page 4: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-4

List Possible Actions or Events

Payoff Table Decision Tree

Two Methods of

Listing

Page 5: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-5

Payoff Table

Form of a payoff table Mij is the payoff that corresponds to action ai and

state of nature sj

Actions

States of nature

s1 s2 . . . sH

a1

a2

.

.

.

aK

M11

M21

.

.

.

MK1

M12

M22

.

.

.

MK2

. . .

. . .

.

.

.

. . .

M1H

M2H

.

.

.

MKH

Page 6: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-6

Payoff Table Example

A payoff table shows actions (alternatives), states of nature, and payoffs

Investment Choice

(Action)

Profit in $1,000’s

(States of nature)

Strong Economy

Stable Economy

Weak Economy

Large factory

Average factory

Small factory

200

90

40

50

120

30

-120

-30

20

Page 7: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-7

Decision Tree Example

Large factory

Small factory

Average factory

Strong Economy

Stable Economy

Weak Economy

Strong Economy

Stable Economy

Weak Economy

Strong Economy

Stable Economy

Weak Economy

Payoffs

200

50

-120

40

30

20

90

120

-30

Page 8: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-8

Decision Making Overview

No probabilities known

Probabilities are known

Decision Criteria

Nonprobabilistic Decision Criteria: Decision rules that can be applied if the probabilities of uncertain events are not known

*

maximin criterion

minimax regret criterion

Page 9: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-9

The Maximin Criterion Consider K actions a1, a2, . . ., aK and H possible states of nature

s1, s2, . . ., sH

Let Mij denote the payoff corresponding to the ith action and jth state of nature

For each action, find the smallest possible payoff and denote the minimum M1

* where

More generally, the smallest possible payoff for action a i is given by

Maximin criterion: select the action ai for which the corresponding Mi

* is largest (that is, the action with the greatest minimum payoff)

)M,,M,Min(MM 1H1211*1

)M,,M,(MM 1H1211*i

Page 10: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-10

Maximin Example

Investment Choice

(Alternatives)

Profit in $1,000’s

(States of Nature)

Strong Economy

Stable Economy

Weak Economy

Large factoryAverage factorySmall factory

2009040

50120 30

-120-30 20

1.

Minimum Profit

-120 -30 20

The maximin criterion1. For each option, find the minimum payoff

Page 11: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-11

Maximin Solution

Investment Choice

(Alternatives)

Profit in $1,000’s

(States of Nature)

Strong Economy

Stable Economy

Weak Economy

Large factoryAverage factorySmall factory

2009040

50120 30

-120-30 20

1.

Minimum Profit

-120 -30 20

The maximin criterion1. For each option, find the minimum payoff

2. Choose the option with the greatest minimum payoff

2.

Greatest minimum

is to choose Small

factory

(continued)

Page 12: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-12

Regret or Opportunity Loss

Suppose that a payoff table is arranged as a rectangular array, with rows corresponding to actions and columns to states of nature

If each payoff in the table is subtracted from the largest payoff in its column . . .

. . . the resulting array is called a regret table, or opportunity loss table

Page 13: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-13

Minimax Regret Criterion

Consider the regret table

For each row (action), find the maximum regret

Minimax regret criterion: Choose the action corresponding to the minimum of the maximum regrets (i.e., the action that produces the smallest possible opportunity loss)

Page 14: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-14

Opportunity Loss Example

Investment Choice

(Alternatives)

Profit in $1,000’s

(States of Nature)

Strong Economy

Stable Economy

Weak Economy

Large factoryAverage factorySmall factory

2009040

50120 30

-120-30 20The choice “Average factory” has payoff 90 for “Strong Economy”. Given

“Strong Economy”, the choice of “Large factory” would have given a payoff of 200, or 110 higher. Opportunity loss = 110 for this cell.

Opportunity loss (regret) is the difference between an actual payoff for a decision and the optimal payoff for that state of nature

Payoff Table

Page 15: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-15

Opportunity Loss

Investment Choice

(Alternatives)

Profit in $1,000’s

(States of Nature)

Strong Economy

Stable Economy

Weak Economy

Large factoryAverage factorySmall factory

2009040

50120 30

-120-30 20

(continued)

Investment Choice

(Alternatives)

Opportunity Loss in $1,000’s

(States of Nature)

Strong Economy

Stable Economy

Weak Economy

Large factory

Average factory

Small factory

0

110

160

70

0

90

140

50

0

Payoff Table

Opportunity Loss Table

Page 16: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-16

Minimax Regret Example

Investment Choice

(Alternatives)

Opportunity Loss in $1,000’s

(States of Nature)

Strong Economy

Stable Economy

Weak Economy

Large factoryAverage factorySmall factory

0110160

70 0

90

140500

Opportunity Loss Table

The minimax regret criterion:1. For each alternative, find the maximum opportunity

loss (or “regret”)

1.

Maximum Op. Loss

140110160

Page 17: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-17

Minimax Regret Example

Investment Choice

(Alternatives)

Opportunity Loss in $1,000’s

(States of Nature)

Strong Economy

Stable Economy

Weak Economy

Large factoryAverage factorySmall factory

0110160

70 0

90

140500

Opportunity Loss Table

The minimax regret criterion:1. For each alternative, find the maximum opportunity

loss (or “regret”)

2. Choose the option with the smallest maximum loss

1.

Maximum Op. Loss

140110160

2.

Smallest maximum loss is to choose

Average factory

(continued)

Page 18: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-18

Decision Making Overview

No probabilities known

Probabilities are known

Decision Criteria

*Probabilistic Decision Criteria: Consider the probabilities of uncertain events and select an alternative to maximize the expected payoff of minimize the expected loss

maximize expected monetary value

Page 19: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-19

Payoff Table

Form of a payoff table with probabilities Each state of nature sj has an associated

probability Pi

Actions

States of nature

s1

(P1)

s2

(P2)

. . . sH

(PH)

a1

a2

.

.

.

aK

M11

M21

.

.

.

MK1

M12

M22

.

.

.

MK2

. . .

. . .. ..

. . .

M1H

M2H

.

.

.

MKH

Page 20: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-20

Expected Monetary Value (EMV) Criterion

Consider possible actions a1, a2, . . ., aK and H states of nature

Let Mij denote the payoff corresponding to the ith action and jth state and Pj the probability of occurrence of the jth state of nature with

The expected monetary value of action ai is

The Expected Monetary Value Criterion: adopt the action with the largest expected monetary value

H

1jijjiHHi22i11i MPMPMPMP)EMV(a

1PH

1jj

Page 21: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-21

Expected MonetaryValue Example

The expected monetary value is the weighted average payoff, given specified probabilities for each state of nature

Investment Choice

(Alternatives)

Profit in $1,000’s

(States of Nature)

Strong Economy

(.3)

Stable Economy

(.5)

Weak Economy

(.2)

Large factory

Average factory

Small factory

200

90

40

50

120

30

-120

-30

20

Suppose these probabilities have been assessed for these states of nature

Page 22: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-22

Investment Choice

(Action)

Profit in $1,000’s

(States of nature)

Strong Economy

(.3)

Stable Economy

(.5)

Weak Economy

(.2)

Large factoryAverage factorySmall factory

2009040

50120 30

-120-30 20

Example: EMV (Average factory) = 90(.3) + 120(.5) + (-30)(.2)

= 81

Expected Values

(EMV)618131

Maximize expected value by choosing Average factory

(continued)

Payoff Table:

Goal: Maximize expected monetary value

Expected Monetary Value Solution

Page 23: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-23

Decision Tree Analysis

A Decision tree shows a decision problem, beginning with the initial decision and ending will all possible outcomes and payoffs

Use a square to denote decision nodes

Use a circle to denote uncertain events

Page 24: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-24

Add Probabilities and Payoffs

Large factory

Small factory

Decision

Average factory

States of nature

Strong Economy

Stable Economy

Weak Economy

Strong Economy

Stable Economy

Weak Economy

Strong Economy

Stable Economy

Weak Economy

(continued)

PayoffsProbabilities

200

50

-120

40

30

20

90

120

-30

(.3)

(.5)

(.2)

(.3)

(.5)

(.2)

(.3)

(.5)

(.2)

Page 25: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-25

Fold Back the Tree

Large factory

Small factory

Average factory

Strong Economy

Stable Economy

Weak Economy

Strong Economy

Stable Economy

Weak Economy

Strong Economy

Stable Economy

Weak Economy

200

50

-120

40

30

20

90

120

-30

(.3)

(.5)

(.2)

(.3)

(.5)

(.2)

(.3)

(.5)

(.2)

EMV=200(.3)+50(.5)+(-120)(.2)=61

EMV=90(.3)+120(.5)+(-30)(.2)=81

EMV=40(.3)+30(.5)+20(.2)=31

Page 26: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-26

Make the Decision

Large factory

Small factory

Average factory

Strong Economy

Stable Economy

Weak Economy

Strong Economy

Stable Economy

Weak Economy

Strong Economy

Stable Economy

Weak Economy

200

50

-120

40

30

20

90

120

-30

(.3)

(.5)

(.2)

(.3)

(.5)

(.2)

(.3)

(.5)

(.2)

EV=61

EV=81

EV=31

Maximum

EMV=81

Page 27: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-27

Bayes’ Theorem

Let s1, s2, . . ., sH be H mutually exclusive and collectively exhaustive events, corresponding to the H states of nature of a decision problem

Let A be some other event. Denote the conditional probability that si will occur, given that A occurs, by P(s i|A) , and the probability of A , given si , by P(A|si)

Bayes’ Theorem states that the conditional probability of s i, given A, can be expressed as

In the terminology of this section, P(s i) is the prior probability of si and is modified to the posterior probability, P(si|A), given the sample information that event A has occurred

))P(ss|P(A))P(ss|P(A))P(ss|P(A

))P(ss|P(A

P(A)

))P(ss|P(AA)|P(s

HH2211

iiiii

Page 28: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-28

Expected Value of Perfect Information, EVPI

Perfect information corresponds to knowledge of which state of nature will arise

To determine the expected value of perfect information:

Determine which action will be chosen if only the prior probabilities P(s1), P(s2), . . ., P(sH) are used

For each possible state of nature, si, find the difference, Wi, between the payoff for the best choice of action, if it were known that state would arise, and the payoff for the action chosen if only prior probabilities are used

This is the value of perfect information, when it is known that si will occur

Page 29: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-29

Expected Value of Perfect Information, EVPI

The expected value of perfect information (EVPI) is

HH2211 )WP(s)WP(s)WP(sEVPI

(continued)

Another way to view the expected value of perfect information

Expected Value of Perfect Information

EVPI = Expected monetary value under certainty

– expected monetary value of the best alternative

Page 30: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-30

Expected Value Under Certainty

Expected value under certainty

= expected value of the best decision, given perfect information

Investment Choice

(Action)

Profit in $1,000’s

(Events)

Strong Economy

(.3)

Stable Economy

(.5)

Weak Economy

(.2)

Large factoryAverage factorySmall factory

2009040

50120 30

-120-30 20

Example: Best decision given “Strong Economy” is “Large factory”

200 120 20Value of best decision for each event:

Page 31: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-31

Expected Value Under Certainty

Investment Choice

(Action)

Profit in $1,000’s

(Events)

Strong Economy

(.3)

Stable Economy

(.5)

Weak Economy

(.2)

Large factoryAverage factorySmall factory

2009040

50120 30

-120-30 20

200 120 20

(continued)

Now weight these outcomes with their probabilities to find the expected value: 200(.3)+120(.5)+20(.2)

= 124Expected value under certainty

Page 32: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-32

Expected Value of Perfect Information

Expected Value of Perfect Information (EVPI)EVPI = Expected profit under certainty

– Expected monetary value of the best decision

so: EVPI = 124 – 81 = 43

Recall: Expected profit under certainty = 124

EMV is maximized by choosing “Average factory”, where EMV = 81

(EVPI is the maximum you would be willing to spend to obtain perfect information)

Page 33: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-33

Bayes’ Theorem Example

Stock Choice

(Action)

Percent Return

(Events)

Strong Economy

(.7)

Weak Economy

(.3)

Stock A 30 -10

Stock B 14 8

Consider the choice of Stock A vs. Stock B

Expected Return:

18.0

12.2

Stock A has a higher EMV

Page 34: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-34

Permits revising old probabilities based on new information

NewInformation

RevisedProbability

PriorProbability

Bayes’ Theorem Example(continued)

Page 35: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-35

Additional Information: Economic forecast is strong economy When the economy was strong, the forecaster was correct 90% of the time. When the economy was weak, the forecaster was correct 70% of the time.

Prior probabilities from stock choice example

F1 = strong forecast

F2 = weak forecast

E1 = strong economy = 0.70

E2 = weak economy = 0.30

P(F1 | E1) = 0.90 P(F1 | E2) = 0.30

(continued)

Bayes’ Theorem Example

Page 36: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-36

Revised Probabilities (Bayes’ Theorem)

3.)E|F(P , 9.)E|F(P 2111

3.)E(P , 7.)E(P 21

875.)3)(.3(.)9)(.7(.

)9)(.7(.

)F(P

)E|F(P)E(P)F|E(P

1

11111

125.)F(P

)E|F(P)E(P)F|E(P

1

21212

(continued)

Bayes’ Theorem Example

Page 37: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-37

EMV with Revised Probabilities

EMV Stock A = 25.0

EMV Stock B = 11.25

Revised probabilities

Pi Event Stock A xijPi Stock B xijPi

.875 strong 30 26.25 14 12.25

.125 weak -10 -1.25 8 1.00

Σ = 25.0 Σ = 11.25

Maximum EMV

Page 38: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-38

Expected Value of Sample Information, EVSI

Suppose there are K possible actions and H states of nature, s1, s2, . . ., sH

The decision-maker may obtain sample information. Let there be M possible sample results,

A1, A2, . . . , AM

The expected value of sample information is obtained as follows:

Determine which action will be chosen if only the prior probabilities were used

Determine the probabilities of obtaining each sample result:

)()|()()|()()|()( 2211 HHiiii sPsAPsPsAPsPsAPAP

Page 39: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-39

For each possible sample result, Ai, find the difference, Vi, between the expected monetary value for the optimal action and that for the action chosen if only the prior probabilities are used.

This is the value of the sample information, given that Ai was observed

MM2211 )VP(A)VP(A)VP(AEVSI

Expected Value of Sample Information, EVSI

(continued)

Page 40: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-40

Utility

Utility is the pleasure or satisfaction obtained from an action The utility of an outcome may not be the same for

each individual Utility units are arbitrary

Page 41: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-41

Utility

Example: each incremental $1 of profit does not have the same value to every individual:

A risk averse person, once reaching a goal, assigns less utility to each incremental $1

A risk seeker assigns more utility to each incremental $1

A risk neutral person assigns the same utility to each extra $1

(continued)

Page 42: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-42

Three Types of Utility CurvesU

t ili

ty

$ $ $

Uti

lity

Ut i

lity

Risk Aversion Risk Seeker Risk-Neutral

Page 43: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-43

Maximizing Expected Utility

Making decisions in terms of utility, not $

Translate $ outcomes into utility outcomes Calculate expected utilities for each action Choose the action to maximize expected utility

Page 44: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-44

The Expected Utility Criterion

Consider K possible actions, a1, a2, . . ., aK and H states of nature.

Let Uij denote the utility corresponding to the ith action and jth state and Pj the probability of occurrence of the jth state of nature

Then the expected utility, EU(ai), of the action ai is

The expected utility criterion: choose the action to maximize expected utility

If the decision-maker is indifferent to risk, the expected utility criterion and expected monetary value criterion are equivalent

H

1jijjiHHi22i11i UPUPUPUP)EU(a

Page 45: Chap 21-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 21 Statistical Decision Theory Statistics for Business and Economics

Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 21-45

Chapter Summary

Described the payoff table and decision trees Defined opportunity loss (regret) Provided criteria for decision making

If no probabilities are known: maximin, minimax regret When probabilities are known: expected monetary

value Introduced expected profit under certainty and the

value of perfect information Discussed decision making with sample

information and Bayes’ theorem Addressed the concept of utility