Dave Chaffey, E-Business and E-Commerce Management,  3 rd Edition © Marketing Insights Ltd 2007
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What is E-commerce an E-business
& ?o! are attending a role in the e#$!siness tea% of a glo$al $ank
& ?o! anti"i'ate yo! %ay $e asked the distin"tion $et-een e#"o%%er"e and e#$!siness
& /rite do-n a definition for ea"h
& E#"o%%er"e
Dave Chaffey, E-Business and E-Commerce Management,  3 rd Edition © Marketing Insights Ltd 2007
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Dave Chaffey, E-Business and E-Commerce Management,  3 rd Edition © Marketing Insights Ltd 2007
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Aig!re 1 2   S!%%ary and e*a%'les of transa"tion alternatives $et-een $!sinesses,
"ons!%ers and govern%ental organi(ations
 
Dave Chaffey, E-Business and E-Commerce Management,  3 rd Edition © Marketing Insights Ltd 2007
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Dave Chaffey, E-Business and E-Commerce Management,  3 rd Edition © Marketing Insights Ltd 2007
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Dave Chaffey, E-Business and E-Commerce Management,  3 rd Edition © Marketing Insights Ltd 2007
Slide 1 17
Tangible an intangible benefits
Tangible benefits Intangible benefits
In"reased sales fro% ne- sales leads giving rise to in"reased reven!e fro%
  ne- "!sto%ers, ne- %arkets   e*isting "!sto%ers ;re'eat#selling>   e*isting "!sto%ers ;"ross#selling> Marketing "ost red!"tions fro%
  red!"ed ti%e in "!sto%er servi"e   online sales   red!"ed 'rinting and distri$!tion "osts of %arketing "o%%!ni"ations S!''ly#"hain "ost red!"tions fro%
  red!"ed levels of inventory   in"reased "o%'etition fro% s!''liers   shorter "y"le ti%e in ordering  9d%inistrative "ost red!"tions fro% %ore effi"ient ro!tine $!siness 'ro"esses s!"h as re"r!it%ent, invoi"e 'ay%ent and holiday a!thori(ation
Cor'orate i%age "o%%!ni"ation Enhan"e%ent of $rand More ra'id, %ore res'onsive %arketing
 
Dave Chaffey, E-Business and E-Commerce Management,  3 rd Edition © Marketing Insights Ltd 2007
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Dave Chaffey, E-Business and E-Commerce Management,  3 rd Edition © Marketing Insights Ltd 2007
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Dave Chaffey, E-Business and E-Commerce Management,  3 rd Edition © Marketing Insights Ltd 2007
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Intro to #'# Compan%
& B!rnover 100%
  See --- glo$al"o%'osites "o%
& Distri$!tion <0 "o%'anies -orld-ide via Joint vent!res and agents
& Co%'etitors
Dave Chaffey, E-Business and E-Commerce Management,  3 rd Edition © Marketing Insights Ltd 2007
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& Co%'etitors
Dave Chaffey, E-Business and E-Commerce Management,  3 rd Edition © Marketing Insights Ltd 2007
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& See a"tivity 1 :
& 5ive e*a%'les of these $enefits of an online 'resen"e /hi"h of these are %ost i%'ortant to ea"h
  Cost red!"tion
  Ge- "a'a$ility
  Co%%!ni"ation
Dave Chaffey, E-Business and E-Commerce Management,  3 rd Edition © Marketing Insights Ltd 2007
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