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Making athletes’ lives better
Athlete365 and its offerings for athletes & entourageChantal Buchser, Senior Project Manager - Athlete Support
18-19 September 2019
• IOC Athletes’ Commission• Athletes’ Declaration• International Athletes’ Forum
• Athlete365• Athlete365 Career+• Business Accelerator• Games-time activation
IOC Athletes’ Commission
Members of the IOC Athletes’ Commission
Kirsty Coventry Danka Bartekova Sarah Walker Daniel Gyurta Seung Min Ryu James Tomkins
Hayley Wickenheiser Nadin Dawani Aya Medany Abhinav Bindra Hong Zhang Britta Heidemann Stefan Holm
Yelena Isinbaeva
Tony Estanguet
Emma Terho Kikkan Randall
Aquatics, Chair Shooting, Vice-Chair Cycling - BMX Aquatics Table Tennis Rowing
Ice Hockey Taekwondo Modern Pentathlon Shooting China, Skating(Speed Skating)
Fencing Athletics
Athletics
Canoe - Slalom
Ice Hockey Skiing(Cross-Country Skiing)
IOC AC Liaisons
The IOC Athletes’ CommissionStrategy
Mission:To represent athletes within the OlympicMovement and support them to succeed intheir sporting and non-sporting careers
IOC Athletes’ Commission Strategy
Our Goals
Our Responsibilities
The value ofathlete
involvementis recognised
Pillar 3:Promote Athlete
Involvement
Pillar 4:Ensure AthleteRepresentation
The viewpoint ofathletes is
represented
Our Role with theOlympic Movement
Our Goals
Our Responsibilities
All athleterepresentatives are
empowered
Pillar 1:Empower Athlete
Participation
Pillar 2:Support Athlete
Development
All athletes areequipped with thetools they need to
develop
Our Role with Athletes
Programmes and activities
Forums AC Network
Safeguarding Mental health
Games timeexperience
Olympic Medalreallocation
Decision making
Athletes’Declaration
Athlete365Learning
The Athletes’ Declaration
By athletes, for athletes
• Defining rights and responsibilities
• Covers topics such as:• Sports competition• Integrity & Clean Sport• Career and Marketing• Safeguarding• Governance & Communication
Athletes’ Rights and Responsibilities Declaration
Rights Responsibilities
Preamble
IOC International Athletes’ ForumOver 350 participantsObjectives – Empower, Excite & Unite
ForumRecommendations
Ø Nine recommendationssupported by the Forumparticipants
Ø Approved at the IOC EBJune 2019
9 Recommendations
1. To strengthen athletes’ representation
2. To strengthen the solidarity funding model
3. To strengthen direct financial support for NOC Athletes’ Commissions
4. To strengthen the support for career transition
9 Recommendations
5. To strengthen the protection of clean athletes and the fight against doping
6. To focus on athletes’ mental health
7. Support for the Athletes’ Declaration
8. To invite athletes to be ambassadors for the Olympic Movement
9. To foster engagement and communication among the AC network
• Designed to support athletes• Social media• Feedback mechanisms• Email campaigns• Athlete Research• Database of over 52k athletes &
entourage
@athlete365
Athlete365
Together we support athleteson their journey to theOlympic Games and beyond
Making an impact together
“The reason why I was attractedby the career advice program is to findareas where I can improve myself as a
professional”Andrei Krasilnikau(Belarusian cyclist)
“I took some of the courses onAthletes 365. I found them veryhelpful. I will continue taking the
courses.”John Howard
(Micronesian track athlete)
Reimagining whatwe already do
Innovating new ways to makeathletes’ lives better
“I am now self employed usingthe skills I learned from being a
GB Athlete.”Anna Jackson
Blowing my knee out twice in sixmonths was the best thing that
happened to me! @body_ice wasborn and I could earn a steadyincome whilst being an athlete.
Lydia Lassila
What athletes say
Athletes are visiting 4x asmany website pages nowas they were since thelaunch of Athlete365.
4x
Articlespublished
211
Social media posts:• 690 Twitter• 239 Instagram• 322 Instagram Stories• 441 Facebook
1.7k
On average, athletes arespending 55% longer onsite now than at thelaunch of Athlete365.
55%On average, tweets aregenerating 40% moreengagement now thansince the launch ofAthlete365.
40%
Athletes signedup from 211countries
211
Sign ups toCareer +
70
Olympianssigned up toBusinessAccelerator
147
What the stats say
REACHED
45,000ATHLETES
ACROSS
189COUNTRIES
THROUGHTHREE
LEVELS OFSERVICE
• Formerly known as Athlete Career Programme.
• An initiative of the IOC Athletes’ Commission.
• Created in 2005.
• Empowers athletes to maximise their education and employmentopportunities, and so help them stride confidently towards asuccessful dual or post-sports career.
• Provides resources and training to enable athletes develop lifeskills and maximise educational and employment opportunities.
What is Athlete365 Career+
How we supportathletes while theyprepare for and gothrough their post-sport career transition
EDUCATION
EMPLOYMENTLIFE SKILLS
WORKSHOPS INTERNSHIPS
ONLINERESOURCES& TRAINING
CAREERTRANSITIONS
TRAININGAT YOUTHOLYMPICS
REACHINGOLYMPICS
ENGAGEMENT
COREAREAS
RS11RS14
Dia 22
RS11 This is a very old diagram, and might need refreshingif you have any ideas? We dont really call the threeareas pillars anymore, more core areas and theengagament needs to be more general like just puttingOlympics or Youth Olympics in stead of specific dates.If you could make something editble so we can adaptthe text if we need.Rachel Smith; 18.2.2019
RS14 Lets edit thisRachel Smith; 18.3.2019
How it is delivered?Level 1: Online resourcesDigital material and toolkits (courses, videos, infographics,success stories, etc.)
Level 2: Outreach programmeInteractive workshops for athletes focused on self-discoveryand career transition, hosted by NOCs and IFs.
Level 3: Country programmesOngoing support to athletes in 30 countries throughcooperation between NOCs and local Adecco offices
>30 COUNTRYPROGRAMMES
CAREERRESOURCES
ONATHLETE365
OUTREACHWORKSHOPS
IN >100NOCS AND
8 IFS
Athlete365 Business Accelerator
• Athlete365 platform, seeks to enhanceprofessional, educational and life-skillopportunities for athletes
• Aims to empower athletes across theglobe to become entrepreneurs.
A three-step entrepreneurial journey
1- Engagement
Sign up to access a free-to-use onlinecourse on entrepreneurship
Follow a guided step-by-step process todevelop a strong business idea,
regardless of your current experience
2 - IncubationIncubation
Successful applicants will be invited torefine their business plan through:
- A two-day workshop with all travelexpenses covered- Mentorship support from industryexperts
3 - Acceleration
A group of selected athletes will thenreceive six months acceleration from
experts in the Yunus Sports Hubnetwork, that will bring the business
from paper to practice
Useful Links
http:www.olympic.org/athlete365/learning
http://sportupyourlife.olympic.org/
http://extrassets.olympic.org/balanceyouract/
http://extrassets.olympic.org/actonyourtime/
Games-time Athlete engagementTokyo 2020
28
It’s been a busy summer!• 2019 Pacific Games• FINA World Championships• 2019 Pan American Games• FIH Ready steady Tokyo• Tokyo 2020 Olympic Sailing Qualification• IFSC Climbing World Championships• All African Games• Rowing World Championships• Triathlon Grand Final• IAAF World Championships• FIG World Championships• ANOC World Beach Games
Activations to engage with athletes andentourage member
1. Athlete365 quiz2. Tokyo Olympic Torch3. Postcards
Athlete365 Quiz – education and awareness
Key topics covered1. Athletes’ Commission2. Athletes’ Declaration3. Antidoping4. Career+5. Harassment and Abuse6. Injury Prevention7. Olympic knowledge8. Olympic Solidarity9. Prevention of Competition Manipulation
Tokyo torch activation with the tagline“Supporting you throughout your journey”
PRE-GAMES ACTIVATION
Athlete365 Space and Olympic Village activations willbe based on the 3 pillars of the Athlete engagement
strategy
by informing athletes and ensuring they are represented
Feel celebrated, welcomed to the unique community and can share themoment with their family
the general public and build the continuation of the journeyINSPIRE
EXCITE
EMPOWER
• IOC Athletes’ Commission Election• Engagement with Athlete Commission members & fellow athletes• Fun Games• Live sport• Chill zone• Photo booth & printing• Virtual Reality• PinQuest• Interaction with Coaches and Entourage
Athlete365 Space
What to expect…..
