1

The objective is to see if TV spot purchases has changed by investigating Channel purchased, Day of

week purchased, and Day part purchased.

Pages 2-3 ID’s Monthly purchase changes for the top 20% of channels used Q4-2005 AND Q1-2006

Pages 5-6 ID’s Day of week changes for the top 20% of channels used Q4-2005 AND Q1-2006

Pages 8-9 ID’s Day Part changes for the top 20% of channels used Q4-2005 AND Q1-2006

Pages 11-12 ID’s the schedule on the busiest day for Ad’s run concurrently within a 15 minute window

What has changed about our TV media purchases ?

How does it relate to funded apps ? and

What can we leverage for the re-branding ?

2

Q4-2005 to Q1 -2006

Channels spots

by month using

80/20 rule to ID

TOP channels

Tabular View

3

Q4-2005 to Q1 -2006

Channels spots

by month using

80/20 rule to ID

TOP channels

3D Bar View

4

Q4-2005 to Q1 -2006

Channels spots

by DOW using

80/20 rule to ID

TOP channels

Tabular View

5

Q4-2005 to Q1 -2006

Channels spots

by DOW

using 80/20 rule

to ID TOP

channels

3D View

6

Q4-2005 to Q1 -2006

Channels spots

by DAYPART

using 80/20 rule

to ID TOP

channels

Tabular View

7

Q4-2005 to Q1 -2006

Channels spots

by Day Part using

80/20 rule to ID

TOP channels

3D Bar View

8

9

10

Q3 -2006

Channels spots

by month using

all channels

Tabular View

11

Q3 -2006

Channels spots

by month using

all channels

3D View

12

Q3 -2006

Channels spots

by DOW using

All channels

Tabular View

13

Q3 -2006

Channels spots

by DOW using

All channels

3D View

14

Q3 -2006

Channels spots

by DAYPART

All channels

Tabular View

15

Q3 -2006

Channels spots

by DAYPART

All channels

3D View