Channel IdentsBy Catie Amorelli

Channel Idents?Channel Idents is one way a channel makes their channel

more unique and stick out from the rest. idents are a form of advertisements for the channel itself promoting the shows they make. The idents are a form of guidance for the viewer as they conventionally inform the audience about upcoming shows and the scheduling of the rest of the days broadcast. Channels need to make their idents popular just like a viral video because that way they can stay in the interests of their viewers. Conventionally channel idents use a voice over promoting the upcoming shows, the iconic logo of the channel and a short clip to support the channels information. Most of these channel idents use visual representations to support the voice over just incase the viewer did not quite understand. These channel idents also make sure their brand is very dominate to indicate the target audience of the channel.

Brands?Many channels have a fixed target

audience and by broadcasting their aimed audience viewers can become acquainted with the shows aimed at them.

Channels like ‘E4’ tend to aim there brand at 16+ as majority of the shows are relative to there chosen audience.

E4….

If you click the image , you can see that ‘E4’ uses the iconic logo representing ‘E4’ the short film doesn't explain much but you can tell what target audience they are aiming at as the objects seen within the short are relative to what 16+ people are interested in.

BBC one….BBC range there audience to the older

generation as the younger generation are not interested in the shows broadcasted as they maybe come across as formal and mature.

In the short Channel Ident you can tell its for an older range as it doesn't have to flaunt images to advertise whereas they used a voice over to explain the upcoming show.

The Importance?Many channels are in competition and

the best way to get views and ratings is to advertise there own shows via a channel ident.

A channel ident makes the channel unique and makes the channel iconic.

Its also a good way to show their creatively and prove to the audience they can improve by making better ones than the previous.

Good Ident?If an Ident becomes almost viral the

company will rise in popularity. And once popular the viewers will want more but better. Channels struggle to advance on previous creations.

Good idents are also good for other channels to take inspiration from and advance it .

Make your own?When making a channel ident channels

have to make sure that the ident is acceptable. Channels have to make sure the audience wont take offence, understand the proceedings, and make sure it grabs the attention of the viewers.

Taking the main 3 into consideration all should go well but make sure its quick and to the point!

FIN.