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CHANGING TIMES,EMERGING TRENDS:
DEMOGRAPHIC & SOCIAL TRENDS TRANSFORMING SOUTH AUSTRALIA TOWARDS 2020.
Mark McCrindle
LGA South Australia: Closest to Communities
Thursday 20 April 2017
2020
2010
TABLETS
TABLETS
SMARTPHONES
THE FUTURE?
MEMES OF THIS DECADE…PHOTOBOMING
MEMES OF THIS DECADE…PHOTOBOMING
MEMES OF THIS DECADE…PLANKING
MEMES OF THIS DECADE…PLANKING
Only occasionally in history do
massive demographic shif tscombine with
rapid social changeand
huge generat ional t ransit ionsand
ongoing technology t rendsso that within the span of a decade,
society altogether alters.
24.4m
AUSTRALIA TODAY
IN 40 YEARS…AUSTRALIA 2057
40m
1.5%
ANNUAL GROWTH: AUSTRALIA
ANNUAL GROWTH: SA
0.6%
0.6%
POPULATION GROWTH
CENTRE OF POPULATION
CENTRE OF POPULATION
Centre, Adelaide
Centre, SA
CENTRE OF POPULATION
Centre, Adelaide
% OF STATE POPULATION LIVING IN THE CAPITAL CITY
48%
Brisbane
% OF STATE POPULATION LIVING IN THE CAPITAL CITY
63%
Sydney
48%
Brisbane
% OF STATE POPULATION LIVING IN THE CAPITAL CITY
75%
Melbourne
63%
Sydney
48%
Brisbane
% OF STATE POPULATION LIVING IN THE CAPITAL CITY
75%
Melbourne
63%
Sydney
48%
Brisbane
76%
Adelaide
SYDNEY, MELBOURNE & ADELAIDE: 2 MILLION & BEYOND
SYDNEY, MELBOURNE & ADELAIDE: 2 MILLION & BEYOND
SYDNEY, MELBOURNE & ADELAIDE: 2 MILLION & BEYOND
SYDNEY, MELBOURNE & ADELAIDE: 2 MILLION & BEYOND
SYDNEY, MELBOURNE & ADELAIDE: 2 MILLION & BEYOND
4/5 1/5
SOUTH AUSTRALIA
3/4 1/4
ADELAIDE
JOBS OF THE FUTURE…RECRUITING NOW
JOBS OF THE FUTURE…RECRUITING NOW
Medical nanotechnologist.
UAV operator.
Blockchain developer.
Data visualisation designer.
JOBS OF THE FUTURE…RECRUITING NOW
Medical nanotechnologist.
UAV operator.
Blockchain developer. Cognitive computer analyst.
App developer.Data visualisation designer.
Virtual reality engineer.
UX manager.
JOBS OF THE FUTURE…RECRUITING NOW
Social media marketer. Medical nanotechnologist.
Cyber security professional.
Digital services officer.
UAV operator.
Blockchain developer. Cognitive computer analyst.
App developer.Data visualisation designer.
Virtual reality engineer. Robotics technician.
UX manager.
Meet the KIPPERS
KIPPERS
Meet the KIPPERS
Kids
InParents
Pockets
Eroding
Retirement
Savings
Meet the KIPPERS
1974
1986
2014
2016
2054
2046
THE AVERAGE SOUTH AUSTRALIAN
THE AVERAGE SOUTH AUSTRALIAN
38Australia
THE AVERAGE SOUTH AUSTRALIAN
38Australia
39SA 2011
THE AVERAGE SOUTH AUSTRALIAN
38Australia
39SA 2011
40SA 2016
INCREASED LONGEVITY
INCREASED LONGEVITY
INCREASED LONGEVITY
THE GENERATIONS
THE GENERATIONS
THE GENERATIONS
THE GENERATIONS
THE GENERATIONS
THE GENERATIONS
“Foshizz my work gig is totes chron- the hours are defs cray cray but yolo.”
“I like my job.”
CULTURAL DIVERSITY: AUSTRALIA
TOP 5 SOURCE COUNTRIES
STRATEGIC LOCATION
SCARY SYMBOLS FOR THIS GLOBAL GENERATION:
SCARY SYMBOLS FOR THIS GLOBAL GENERATION:
SCARY SYMBOLS FOR THIS GLOBAL GENERATION:
SCARY SYMBOLS FOR THIS GLOBAL GENERATION:
The Great Screenage
SCREENAGERS
CHANGE APATHY
