CHANGING THE SHAPE OF HAIR. WHAT DO CLIENTS WANT? 1 IN 4 WOMEN SAY THEY HATE THEIR HAIR The style – The texture – The condition – They would pay anything

CHANGING THE SHAPE OF HAIR

WHAT DO CLIENTS WANT?

1 IN 4 WOMEN SAY THEY HATE THEIR HAIR

The style –

The texture –

The condition –

They would pay anything for shiny, manageable hair

78% of women say their hair is their most important feature

They want great color, great condition, instant results

They want WOW!

WHAT DO STYLISTS WANT?

SAFE, EFFECTIVE PRODUCTS THAT ARE EASY TO USE

Loyal clients that come to them vs. the drugstore

Generate higher service costs -

Improved Retail Opportunity -

No loss of Color Sales -

The miracle product that will help them create WOW for their customer

INTRODUCING

NEW LISSE DESIGNKeratin Therapy

Guaranteed to help the stylist acheive the client’s desired WOW

Shiny

Manageble

Frizz- resistant

Purely Gorgeous Hair

HOW DO WE MAKE HAIR STRAIGHT?

What is the technology for creating straight?

How is Permanent StraighteningDifferent from Keratin Smoothing Treatment?

Conventional STRAIGHTENING

TECHNOLOGY

Active IngredientsSODIUM HYDROXIDE

Soda – Guanidine – LithiumCold Wave Thiogllycolate

All bonds inside the hair are permanently broken and

reformed in a new position to give a new permanently

straight shape

PERMANENT STRAIGHT VS. KERATIN SMOOTHING

New KERATIN STRAIGHTENERS

Active IngredientsFORMALDEHYDE/GLYCOLIC ACID/GLYOXYLIC ACID

Cosmetic Active Ingredients: KERATIN / HYDROLYZED KERATIN / CARBOSYSTEIN

No Bonds are permanently broken. Hair shape is adjusted with the assistance of heat.

THE ALFAPARF LISSE DESIGN DIFFERENCE

Formaldehyde free

Color friendly

No wait styling

Keratin smoothing treatment

Formulated with new Kera-Collagen Complex

Hydrolyzed Keratin

Quaternized Collagen

Glyoxylic Acid

Reshapes hair keratin chains and changes their arrangement, moving bonds to create

a long lasting straight shape that can be immediately styled and colored

Wraps hair with a keratin micro film to give super smooth, super shiny result

NEW TECHNOLOGYINDUSTRY FIRST

Infused with Organic Babassu Oil

Found in the Amazon.

Contains 70% lipids to make hair soft andsupple and help prevent breakage.

Creates a silky finish with high-impact shine

NEW TECHNOLOGYINDUSTRY FIRST

POSITIVES NEGATIVES

Sodium Hydroxide/ Soda/ Guandine/ Lithium

PermanentLevel of Smoothing; 10

Not good for all hair types.Technical Experience requiredLifts Natural and Cosmetic HairNot Compatible with other smoothing technologies (thio)

thioglycollate PermanentLevel of Smoothing; 10

Not good for all hair types.Technical Experience requiredLifts Natural and Cosmetic HairNot Compatible with other smoothing technologies (thio)

Formaldehyde PermanentLevel of smoothing; 9

Harmful to the hairdresser and consumer (inhalation)Not immediately compatible with color services72 hour mandatory wait time for restyling after a serviceLimited number of applications due to breakage

Glycolic Acid Wears for 3 months; not permanentDoes not lift cosmetic colourRinsing step not required after the service

Level of smoothing; 4Lack of permamenancyNot immediately compatible with a colour serviceMandatory wait time for restyling after a service

Glyoxolic Acid Wears for 3 months; not permanentLevel of smoothing; 7-9

Lifts cosmetic colourNot immediately compatible with a colour serviceMandatory wait time for restyling after a service

LISSE DESIGN Wears for 3 months; not permanentLevel of smoothing; 7 – 9Can be used with any and all colour servicesNo wait time for restyling after the service

Lifts cosmetic Color

Keratin Does not lift colourNo rinsing required

No smoothing powerWears for 1 – 3 shampoosSmooths/style product

TECHNOLOGY – PROS/CONS

NEW 4 – STEP SYSTEM

4 simple steps to smooth, shiny, manageable hair

Deep Cleansing Shampoo

Prepares the hair for the smoothing process

Gently cleanses product build-upSalt and SLES Free

Directions for UseShampoo hair 1-2 times. Comb

through and rough dry

STEP 1

Smoothing FluidFormaldehyde free

Formulated with Glyoxylic Acid, Hydrolized Keratin,

Quaternized CollagenLiquid Viscosity easily distributes through the hair, quickly absorbed

Directions for UseApply sparingly and comb through. Wait

20 minutes to absorb and dry The start of the smoothing process

STEP 2

Detangling CreamIndustry First – NEW Step

Infused with Super Conditioners Client comfort, ease of smoothing

Ensures silky smooth results

Directions for UseApply very sparingly to dry or porous ends. Dry smooth and flat iron at 350 - 410F. This is when

smoothing occurs as a microfilm coating is formed

STEP 3

Rehydrating MaskIndustry First – NEW Step

Seals the processEnsures silky smooth results

Color Compatible

Directions for UseRinse well and apply Mask, working into hair

for maximum conditioning benefits and to restore pH. Leave 5 minutes and rinse.

STEP 4

① Deep Cleansing Shampoo

② Quick blow dry application of Smoothing Fluid

③ Process

④ Application of Detangling Cream (only for very damaged hair)

⑤ Brushing + flat ironing at 400°/ 410° F rinse out

⑥ Application of Rehydrating Mask leave 5 mins then rinse

⑦ For refreshing color, application of Rehydrating Mask + Color Wear. Leave 10 mins then rinse

TIMING

Twice, 5 minutes each; 10 minutes

10 minutes

20 minutes

5 minutes

45 minutes

5 minutes

10 minutesAvg Service Time: 105 minutes/1 hr 45 minutes(short hair 1h 15‘ medium hair 1h 45’ long hair 2h 30’)

PROCESS

THE RESULTS

Before Lisse Design After Lisse Design

THE RESULTS


THE RESULTS


THE RESULTS


NEW MAINTENANCE PRODUCTS

Specialized Shampoo and Conditioner extend the life of the treatment

Sulphate, Salt and SLES Free

Paraben Free

Infused with Babbasu Oil to intensify the silky/soft results

Maintenance Shampoo

Sulphate, Salt and Paraben free Shampoo. It gently cleanses the hair and helps maintain and

prolong the cosmetic effects achieved with salon treatment. Hydrolyzed Keratin, working in

synergy with Babassu Oil, makes hair soft, smooth and shiny. Color safe

250ml bottle

Maintenance Conditioner

Sulphate, Salt and Paraben free Conditioner. It nourishes and rehydrates the hair while helping

maintain and prolong the cosmetic effects achieved with salon treatment. Hydrolyzed

Keratin, working in synergy with Babassu Oil, makes hair soft, smooth and shiny. Color safe

250ml bottle

LISSE DESIGN BSPBest Selling Points

HOW ALFAPARF LISSE DESIGN IS DIFFERENT

Lisse DesignSupplemented with Babbasu OilFormaldehyde FreeFrizz FighterNo Waiting Time After Service1 ½ - 2 hour processing Time3 service Type, 1 product

Brazilian BlowoutSupplemented with AcaiFormaldehydeFrizz FighterNo Waiting Time After Service2 – 3 hour processing Time1 service Type, 2 products

Keratin ComplexSupplemented with KeratinFormaldehydeCurl Relaxer3 day waiting time after service2 – 3 hour processing time1 service type

Global KeratinSupplemented with JuvexinFormaldehydeCurl RelaxerNo Waiting time after service2 – 3 hour processing time4 Straightening Options

Marcia Teixeira (formerly Brazilian Keratin TreatmentSupplemented with KeratinCurl Relaxer/Frizz Fighter3 Day waiting time after service 1 – 3 hour processing time5 straightening options

WHO IS OUR COMPETITION?

NEW LISSE DESIGN IS ECONOMICALLY PRICED TO DELIVER HIGHER RETURNS FOR THE SALON

PRICING COMPARISON

BRAND COST COST/OZ# OF

APPLICATIONSCOST/

APPLICATIONREVENUE/SERVICE

($200/AVG)

Brazilian Blowout Acai Smoothing Solution

$399 34 oz. 22 $18.14 $181.86 revenue/application

Global Keratin – the Best treatment

$399 33.8 oz. 22 $18.14 $181.86 revenue/application

Keratin Complex smoothig Therapy


Marcia Teixeira Origial Treatment


Lisse Design Keratin Therapy

$270 33.8 oz. 22 $12.27 $187.73 revenue/application

SELLING PROPOSITIONS FOR EVERY SALON


Totally safe and conforms to US and international standards

The possibility to do the shampoo as soon as the keratin treatment ends (you don’t have to wait for 3 days)

The reduction of the timing application of the smoothing fluid in comparison with the competitors products in cream, thanks to an

easier and quicker distribution

You need to use less quantity of smoothing fluid (+/- 30% less in each treatment!)

Sleek but natural final result: the hair look less statics

Color service can happen on the same day

The possibility to create a waved look, with lasting waves and curls, using a babyliss or styling products.

SALON A: TALKING POINTS

Totally safe and conforms to US and International standards

Best performances: hair sleeker, more cosmetic, longer results

The reduction of the timing application of the smoothing fluid in comparison with the competitors products in

cream, thanks to an easier an quickier distribution

SALON B: TALKING POINTS

More versatility: it can be performed on all hair type.

Easier service (it not needs a specific strong technical education)

Quickier service (on medium lenght hair 1h45’ VS 3h)

Better cosmeticity (particulary on treated/colored hair, where the performance are even higher)

The possibility to do a shampoo on the same day

The possibility to create a waved look, with lasting waves and curls, using a babyliss or styling products.

SALON C: TALKING POINTS

WHY LISSE DESIGN?For the Client

No nasty smell

Smooth, shiny manageable hair

Color and Smooth appointments easy to organize

No need to wait to wash, style or pull back hair

Hair looks great short term and long term

WHY LISSE DESIGN?For the Stylist

No Health Hazard

Smooth, shiny results

3 options for treatment including Anti Frizz

At last I can color and smooth on the same day!

I can cut, blow dry and style hair immediately

Hair feels great in the short term AND after several applications

Hair retains bounce and elasticity, no ‘dead’ feeling!

Color services are not affected, hair remains predictable

No risk of breakage

Hair stays supple and workable

WHY LISSE DESIGN?For the Salon

No nasty smell, pleasant working environment

Attention getting finished results

Different product offers different steps, more service

Opportunity to sell color service same day

Opportunity for Retail sales of Maintenance Products

Client retention for Colour services

Lisse Design is a Formaldehyde Free, Color Friendly, No Wait Styling, Keratin Smoothing System

4 Simple Safe Steps to smooth, shiny, manageable hair

Safe for use with salon color treatments

4 step system ensures condition, shine

Unique ingredients ensure hair is easy to manage, smooth and supple

Active Ingredients Kera-Collagen Complex and Babassu Oil seal and protect during the Smoothing Process

Fast, Easy, and Effective Process

Color and Smooth same day

WHY LISSE DESIGN?

Frequently Asked Questions

Environment Details

What are the active ingredients in the Alfaparf Lisse Design Maintenance products?The Lisse Maintenance Shampoo and Lisse Maintenance Conditioner both contain Hydrolyzed Keratin – not Quaternized Keratin which is the Active Ingredient in Smoothing Fluid. This helps prolong the life of the Lisse service by replacing some of the keratin that is lost through wear and tear. They also contain Babassu Oil, which helps keep hair soft and pliable. Both products are salt, sulphate and paraben free.

Q & A: INGREDIENTS

What shall I use to refresh color after a Lisse service?Colorwear is perfect to use after a Lisse service. For slight fade, 1 Level and slight loss of tone mix 1oz/25g Colorwear from the tube, 1oz/25g LISSE Rehydrating Mask and 2oz/50g Colorwear Activator. Process visually for at least 10-15 minutes. For 2+ levels of fade and change of tone, use Colorwear as normal mixed 1:2 with Colorwear Activator. Process for 15 – 20 minutes. Use LISSE Rehydrating Mask for 5 minutes to return the hair to the normal pH.

If I want to use Evolution of the Color with Rehydrating Mask, can I?Yes. Just use Evolution of the Color in the same way, mix 1oz/25g EOC, 1oz/25g Rehydrating Mask and 2oz/50g 10 volume Oxid’o. Process visually, giving time for the color to deposit.

Q & A: COLOR + LISSE

Can I color the hair and use Lisse on the same day?Yes. Color first if using permanent color. Permanent color is not recommended after a LISSE Design treatment due to possible scalp sensitivity. Up to 1” regrowth, color the hair first on the regrowth only, then use LISSE as directed. After flat-ironing and rinsing, refresh color on the lengths and ends depending on what the hair needs with Colorwear or Evolution of the Color. What if the customer has a cosmetic color and highlights? The tone of light highlights may change and become warmer. If this happens, just tone highlights after the Lisse Design service. If this cannot be done ( if highlights are a contrasting tone, say copper in a red base) then apply a very small amount of Smoothing Fluid (no more than 1/3oz/10ml on an average head) to prevent any color from fading away. The result will be less smooth and straight, but the color will fade less. If this is not an option make the base color the same all over before using LISSE and then do highlights after the service.


If I perform a coloring/bleaching service in the weeks following LISSE DESIGN Keratin Therapy service, will I lose the achieved smooth effect?The lasting effect of Lisse Design service is directly connected to shampooing. The treatment effect gradually fades away with every shampoo, and is more pronounced with shampoos containing SLES. A coloring/bleaching service will affect the result of Lisse Design service only slightly, reducing longevity a little but with no noticable effect.

Does LISSE Design affect natural hair that has not been colored?The only time that LISSE design will have a noticable effect on natural color is if the hair is white or grey, particularly if silver shampoo has been used, or if the hair has been permed or straightened with Thioglycollate. Hair may take on a slight yellow cast. If in doubt, always test the product in a small area underneath before proceeding with treatment.


If I perform LISSE DESIGN Keratin Therapy service, will all cosmetic colors fade the same way?No, they won’t. The red and mahogany shades are more likely to fade, depending on the heat used, amount of product and previous treatments. If this happens, use Colorwear mixed 1:2 with Colorwear Activator and process for 15-20 minutes

Could the color of the highlights be altered during LISSE DESIGN Keratin Therapy treatment?Yes, it could be altered if the highlights were toned. To restore the original color of the highlights, it is recommended in the last step mixing Rehydrating Mask with Color Wear shades 10.02, 10.21, 9.21, 9.13, 8.12 (according to the desired final result) or using Colorwear 1:2 in the normal way, depending whether there is loss of tone or change of tone


Can I use LISSE Design on Blonde colored hair?Lisse Design is great to use on Blonde hair because it adds such great shine. If hair has been lightened using tint or lightener, use less Smoothing Fluid and flat iron at a lower heat, 350F on fine hair, 380F on normal/resistant. Blonde hair may appear more gold after the treatment. If this happens, tone the hair in the normal way, slight loss of tone use Colorwear 1/2oz/15g, Rehydrating Mask 1/2oz/15g and Colorwear Activator 1oz/30g. For change of tone use Colorwear mixed 1:2 with Colorwear Activator and process visually for a minimum of 15 minutes to allow the color time to penetrate and deposit.


Can I use Lisse Design as an anti frizz service?Yes. Just use Deep Cleansing Shampoo as normal, then towel dry the hair, no need to dry with a hairdryer. Apply Smoothing Fluid sparingly and dry without waiting, then flat-iron 2-3 times.

Can I use Lisse to smooth out a fresh perm? Yes. Lisse can be used on the same day as a perm to remove some or all of the curl. Follow the directions but flat iron each piece 2-3 times only.

Q & A: LISSE + TEXTURE

Can I use a standard shampoo between the application of LISSE DESIGN service and a color service? It would be ideal to use LISSE DESIGN Maintenance Shampoo because this will help to prolong the effect of LISSE. Standard shampoos, especially those with SLES will shorten the longevity of LISSE

How long do I need to wait before tying the hair back or styling?You don’t! There is no waiting period after using LISSE. Hair cannot be distorted by tying back, tucking behind the ears, blowdrying, curling or setting. That’s the beauty of LISSE Design.

Q & A: AFTERCARE

Can I use Lisse on men’s hair? On short hair?Lisse can be used on any hair that is long enough to be flat-ironed

After using Deep Cleansing Shampoo, can I use a detangler to help comb the hair? Deep Cleansing Shampoo is designed to prepare the hair for the Smoothing Fluid. Using detangler or conditioner may interfere with the absorption of the Smoothing Fluid. To prevent tangles, massage hair only and comb hair while Deep Cleansing Shampoo is on the hair at the basin. There is no need to use detangler on most hair types as Deep Cleansing Shampoo will leave hair feeling good.

Do I have to use Rehydrating Mask as a final step?The Rehydrating Mask normalizes the pH of the hair at the end of the treatment and is recommended for optimum condition and added shine.

Q & A: USAGE

How dry does the hair need to be before I apply LISSE Smoothing Fluid?Hair should be completely dry before applying LISSE Smoothing Fluid

How smooth does hair need to be when blow drying before using the flat iron?Blow dry as smooth as possible before using the flat iron to make hair easy to iron. If hair is curly, it may be necessary to use a round brush. If it is wavy, a flat brush may be sufficient to smooth the hair. Smoothing starts when heat is applied, so blow drying with heat will help to start the process and make hair easier to iron.

Q & A: USAGE

How can I check to see if the Smoothing Fluid is working?It is not possible to see the Smoothing Fluid working because it only works when heat is applied during flat-ironing. Follow the product directions for application and process for 20 minutes to achieve great results

Does it matter what pressure I use with the flat iron? Or how I flat iron the hair?Take small sections, no more than ¼”/1/2cm thick, and iron each section 6-8 times at a normal speed at 350F - 410F to make sure heat is applied evenly throughout the hair. No extra pressure or technique is needed.

Can I spray Smoothing Fluid onto the hair?It is not recommended to spray Smoothing Fluid onto the hair because the pH is very low, and spraying it may irritate the eyes.

Q & A: USAGE

How does the Smoothing Process work?Kera Collagen Complex Anchors onto the sulphur bonds and moves them, forcing them to take on a new smooth, straight shape. A micro film forms around the outside of the hair, making it soft and shiny.

What special precautions do I need to take when using Lisse? Just the usual precautions taken when using any technical product, wear gloves, be careful not to get product into eyes, etc. Used as directed, very little smoke or fumes will be produced. If excess product is used, smoke and fumes are more likely to be produced when flat-ironing.

What precautions should I take if hair is particularly damaged?Always use Lisse as directed. With Damaged hair, use less heat – no more than 350-380F – and iron each section 6 times instead of 6-8.

Where does the Keratin come from?Real Keratin is derived from animal protein. Alfaparf Lisse Design uses keratin derived from sheep wool.

Q & A: PROCESS + PRECAUTIONS

100 times lower than the threshold limit

value

Threshold limit value TLV-TWA*

OSHA Limit 0.75 formaldehyde released in the

air based upon an 8-hour time weighted average (0.75 parts per

million)

LISSE DESIGN formaldehyde released in the air

based upon an 8-hour time weighted average

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IMPACT ON THE ENVIRONMENT

Alfaparf Lisse Design is the safest smoothing treatment on the market. Per

testing conducted by HSA

IMPACT ON THE ENVIRONMENTAlfaparf Lisse Design is the safest

smoothing treatment on the market. Per testing conducted by HSA


Documents

CHANGING THE SHAPE OF HAIR. WHAT DO CLIENTS WANT? 1 IN 4 WOMEN SAY THEY HATE THEIR HAIR The style – The texture – The condition – They would pay anything