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ChangingParadigms of
Management
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Technology
KnowledgeManagement
Corporate Socialresponsibility
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Knowledge Management
is the process through
whichorganizationsgenerate value from
intellectualand
knowledge basedassets
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KMsucceeds fullywhenitis
wovenintothefabricofanorganizationandbecomesintrinsictoanorganizations
processes
Commonpractices include Formal rewards and recognition for KM
oriented
work
Tools and mechanisms that encourage knowledge
sharingDevelopment of knowledge bases
Intellectual asset management
Metrics to evaluate KM initiatives
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Initiated in May 1999
Collaboration of people from various fields.
Knowledge repository formed on corporate intranet
Employee participation encouraged
May 2000
Knowledgecommunities were formed.
Seminars on KM were organised
May 2001
Introduction of KM index
May 2002
Performance evaluation linked to KMRewards & recognition
system for KM
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December 1994
Launch of Virtual Team Work
Project (VTP)Benefits
Improved Productivity Level
Improved Group Interaction
Focused Goal setting
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Karen Ughetta, director, IBM
Collaboration and Knowledge,
leads 10 employees who focus
on KM from a corporate
perspective.
IBM earned KMWorld's KM
RealityAward for 2005.
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CSR is the
obligationandresponsibilityofanorganization/companytowards the
societyforthe inputs andcooperationthatitreceives from
the society
Business cannotsucceedinasocietythatis failing
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Adds value to the brand.
Builds trust of the consumers.
Impacts financial performance
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Sir Dorabji Tata Trust (1993) Jamshedji Tata Trust (1974) J N
Tata Endowment (1892) The JRD and Thelma JTata Trust (1991) JRD
Tata Trust (1994) Lady Meherbai D Tata Education Trust (1932) Lady
Tata Memorial Trust (1932) MK Tata Trust (19958)
Sir Ratan Tata Trust (1918) R.D Tata Trust (1990) Tata social
Welfare Trust & Tata Education Trust
(1990)
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Objectives:
Environment friendly process in production.
Sustained effort in preserv
ing env
ironment Employee Well being.
Community Relationship
Initiatives 2003 -CSR as part of the reporting system.
The Employee Volunteer Program (EVP).
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The paradigm shift in themanagement thought is a shiftfrom
emphasis on information toKnowledge management and
shift from philanthropy tocorporate socials
responsibility.Companies are increasinglybecoming aware due to
Mediaand It explosion of the shift anare adapting to it by
incorporating knowledgemanagement initiatives andCorporate
social responsibilityprograms
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Thank You!!!
