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Changing paradigm, built-in vs. brought-in device for connected

vehicle applications

Mobile Monday Detroit

J. Parikh

July 15, 2013

Outline

• Introduction– Overview Escort Inc.

Detector/Technology Products

– Connected Car Growth of Smartphone and vehicle connectivity Connected Vehicle Applications

Safe DrivingDriver companionDemo – LiveTrafCam.com

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Introduction & Overview

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• Founded in 1978, Escort Radar is makers of full line of

radar, laser & safety detectors and other technology

product

• The company is headquartered in Cincinnati, OH.

• Responsible for Emerging Technologies and Product

Innovation

Escort Inc.

• Radar, laser and safety detector products

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Guardian Alert Radar Collision Avoidance

• With Rear Backup Camera• Bluetooth Hands-free Calling

• Other technology products

Your Media

Connecting CarsBring Your Own Device

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Connected Vehicle

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Connecting Cars – Bring Your Own Device

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Global Sales Forecast of OEM Connectivity Solutions in Passenger Cars

Connectivity Options for In-Vehicle Services

Source: mAutomotive

Exponential Growth in Computing Power in Mobile Devices

Built-in vs. Brought-in, OEM Offerings

Built-in Brought-in

Safety & VehicleData Services

Infotainment / Entertainment

• Internet Access • Partnership w/ Google• Cutomizable iDrive from

Home PC & internet• Mobile WiFi Hotspot for

Internet Access• Uconnect, MyGIG (hard-

drive radio)

• iPod/iPhone connectivity for HFC/Music

Hughes Telematics

• “Search&Send” (nav data PC to car)

• SYNC (device platform)

Toyota Telematics – • G-Book

(Microsoft Auto Platform; limited emergency services + infotainment)

Blue&Me (Eur)

• 911 Assist service• Vehicle health report

• Partnered with MS to rollout voice activated infotainment system in 2010 in US.

Audi Connect

Safety & Security

In Four Years, Most Cars Will Work With Smartphones

The Chevrolet Spark offers a stereo upgrade that acts like an extension of a user's smart phone to stream music, navigation and other apps.

By 2016 most cars will have smartphone integration, according to a new report from Juniper Research, a wireless technology research firm based in Hampshire, U.K. Aftermarket systems offered by companies like OnStar will help grow the sector to $14.4 billion in four years and give 92 million vehicles Internet connectivity.

Forbes – 5/19/2012

Parts suppliers and consumer electronics companies are working together to create a standardized protocol called MirrorLink, being overseen by the Car Connectivity Consortium.

Driver Distractions

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Drive Safe – Apps and Gizmos (1)

Drive Safely www.drivesafe.ly• Mobile application that reads text messages and emails aloud in real-time and

automatically responds without drive intervention• Solution for “texting while driving”

Fleetsafer Mobile: www.zoomsafer.com• Mobile phone software to ensure employee compliance with distracted driving

policies. Stops texting, emailing, browsing while driving• Vehicle interface via wireless OBDII with smartphoneFleetSafer: www.zoomsafer.com• Combines vehicle data with phone usage data for driver behavior• Measures and manages employee’s phone usage while driving• Driver scorecard

DriveScribe www.drivescribe.com• Turns mobile phone into a personal safe driving coach.• App monitors speed, blocks texts, emails and calls• Tells driver to slow down if going too fast• Provides real-time driving help, reduce distractions, see how you perform and earn

rewards for driving safely through mobile and web applications12

Drive Safe – Apps and Gizmos (2)Sprint & AT&T: • Disable texting while driving, auto reply• AT&T has safe driving appFamily Circle: http://www.familycircle.com/teen/driving/safe-driving-apps/

• Text Arrester• Safe Driver – monitors speed, location, driving practice• Key2safedriving – restricts phone usage while driving• Dangers of distracted driving – Learning tool, scenario outline• Steer clear mobile – logs driving time, mileage, road condition etc.iGuardianTeen www.iguardianteen.com• Smartphone app for parents to download onto teen driver's phone to help

parents keep teen drivers safe while they gain driving experience.• App generates driver score card and reportConti: Smartphones are the Key to Car Sharing of the Future• Continental’s digital car key and smartphone integration make using short-term rental cars

affordable, convenient, and secure. Successful fleet test in Toulouse• Uses NFC technology

WV 511 DriveSafe: • The West Virginia 511 Drive Safe mobile app provides drivers with audible, hands-free

traffic alerts from their smartphone. 13

Samsung – Drive Link app with MirrorLink compatibility• Drive Link provide safe user interface and portal to the most commonly used apps

on phone while driving -- navigation, hands-free calling and listening to music. • For navigation, gives full access to the phone's GPS and mapping features,

allowing you to speak destinations or pull them up from text messages. • Full hands-free calling and text-to-speech message reading are available in several

languages• International version of the phone supports MirrorLink, a standard for interfacing

with vehicle’s infotainment system supported by Car Connectivity Consortium

NHTSA Unveils 'SaferCar' App for iPhones, Thursday, March 21, 2013• Free mobile app provides real-time info to help consumers "Buy Safe,

Drive Safe, and Stay Safe"

Drive Safe – Apps and Gizmos (3)

iOnRoad - Turns your Smartphone into a Personal Driving Assistant

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• Vision Based Advanced Collision Warning System

• Off road alert (LDW)• Headway Distance Monitoring &

Alert• Speeding Alert• “Blackbox” like video recorder• Car Locator

Connected Vehicle Applications

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Leveraging Sensing and Communications Capabilities of Smartphone

Gyroscope

3-Axis accelerometerMagnetometer Compass

Proximity Sensor

Ambient Light Sensor

GPSBarometer(Android)

Wireless Communication

Vehicle Connectivity Architecture – Built-in vs. Brought-in Device

Cloud Server

Smart Devices for Data Processing & Gateway

Wi-Fi

BluetoothLow Energy

Cellular Data

• GPS• Accelerometer• Cellular Data• Wi-Fi• Bluetooth

Data Route

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Data Route

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Data Route

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Data Route

2b

• GPS• Cellular Data• Battery Backup

Bluetooth+OBD 2

Embedded System

Through Brought-in Device18

Your Car and Smartphone, Connected

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• Driving Feedback• Rough Braking• Speeding• Rapid Acceleration• Drive Score• Trip Timeline• Locate my car• Fuel efficiency / cost• Vehicle diag / maint.• How is my buddy’s

mileage?

Live Traffic Cam

• Almost all major cities in the US and major cities of the world have

thousands of traffic cameras that stream live images to view

through various websites.

• In and around city of Detroit, MI, 240 plus traffic cameras along the

major freeways provide live images through MI DOT websites.

• These sites are primarily designed for viewing on conventional web

browsers on desktop or laptop computers and do not support

mobile devices for viewing.

• These websites do not have location aware (geo location) of the

viewing device to automatically select and display camera image

from nearest or relevant camera.

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LiveTrafCam.com

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Smartphone

Tablet or PC

An Integrated Approach – new wave in connected cars

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