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FACTORS: NON-PRICE DETERMINANTS OF DEMAND NON-PRICE DETERMINANTS OF SUPPLY

Changes in Market Equilibrium

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a hand-out given by our aeconm2 instructor .. helps for peole looking for the price equilibrium and quantity demanded equilibrium ..

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Page 1: Changes in Market Equilibrium

FACTORS:

NON-PRICE DETERMINANTS OF DEMAND

NON-PRICE DETERMINANTS OF SUPPLY

Page 2: Changes in Market Equilibrium

SHIFTS IN DEMAND

COMPLEMENTARY GOODS:What will happen to the equilibrium price

and quantity of tennis balls if court rental fees decline?

When the price of a complement falls, demand shifts right, causing equilibrium price and quantity to rise.

Page 3: Changes in Market Equilibrium

S

DD’

40 58

Pric

e ($

/bal

l)

0

Quantity (millions of ball/month)

1.40

1.00

Page 4: Changes in Market Equilibrium

SUBSTITUTE GOODS:What will happen to the equilibrium price

and quantity of overnight letter delivery service as the price of internet access falls?

When the price of a substitute falls, demand shifts left, causing equilibrium price and quantity to fall.

Page 5: Changes in Market Equilibrium

S

D’D

Q’ Q

Pric

e ($

/lett

er)

0

Quantity (letters/month)

P

P’

Page 6: Changes in Market Equilibrium

INCOME:

What will happen to the equilibrium price and quantity of ground meat with high-fat content as income increases?

Ground meat with high fat content is an inferior good.

For health reasons, most people prefer grades of meat with low fat content, and when they do buy high-fat meat, it is usually a sign of budgetary pressure. When people in this situation receive higher incomes, they usually switch quickly to leaner grades of meat.

Page 7: Changes in Market Equilibrium

S

D’D

Q’ Q

Pric

e ($

/kilo

)

0

Quantity (kilos of ground meat)

P

P’

Page 8: Changes in Market Equilibrium

An increase in income would cause the demand for inferior goods to shift leftward and vice-versa.

The demand curves for normal goods shift rightward when income goes up and vice-versa.

Page 9: Changes in Market Equilibrium

PREFERENCES/TASTESEx. The release of the Jurassic

Park film shifted the demand for toy dinosaurs sharply to the right. The demand for toys with horse and other present-day animals designs shifted sharply to the left.

Page 10: Changes in Market Equilibrium

EXPECTATIONS ABOUT THE FUTUREEx. Apple Macintosh

If users of Apple Macintosh hear a credible rumor that cheaper or significantly upgraded model will be introduced next month, the demand for the current model is likely to shift leftward.

Page 11: Changes in Market Equilibrium

SHIFTS IN THE SUPPLY CURVE What will happen to the equilibrium price

and quantity of skateboards if the price fiberglass, a substance used for making skateboards, rises?

When input prices rise, supply shifts left, causing equilibrium price to rise and equilibrium quantity to fall.

Page 12: Changes in Market Equilibrium

S’

D

800 1,000

Pric

e ($

/ska

tebo

ard)

0

Quantity (skateboards/month)

80

60

S

Page 13: Changes in Market Equilibrium

The effects of equilibrium price and quantity run in opposite direction whenever marginal cost of production decline.

Page 14: Changes in Market Equilibrium

Examples:

What will happen to the equilibrium price and quantity of new houses if the wage rate of carpenters fall?

When input prices fall, supply shifts right, causing equilibrium price to fall and equilibrium quantity to rise.

Page 15: Changes in Market Equilibrium

S

D

40 50

Pric

e ($

1,00

0s/h

ouse

)

0

Quantity (skateboards/month)

120

90

S’

Page 16: Changes in Market Equilibrium

What is the effect of technical change on the market for term-paper revisions?

When a new technology reduces the cost of production, supply shifts right causing equilibrium price to fall and equilibrium quantity to rise.

Page 17: Changes in Market Equilibrium

S

D

12 36

Pric

e ($

/rev

isio

n)

0

Quantity (millions of revisions/year)

55

7.5

S’

Page 18: Changes in Market Equilibrium

SIMULTANEOUS SHIFTS IN DEMAND AND SUPPLY When demand shifts left and supply shift

right, equilibrium price falls, but equilibrium quantity may either rise or fall.

Example:

Page 19: Changes in Market Equilibrium

Figure A S

D’

Q’ Q

Pric

e ($

/bag

)

0

Quantity (millions of bags/month)

P

P’

S’

D

Page 20: Changes in Market Equilibrium

Figure B S

D’

Q Q’

Pric

e ($

/bag

)

0

Quantity (millions of bags/month)

P

P’

S’

D

Page 21: Changes in Market Equilibrium

The net effect of the two shifts depends on which of the individual effects is larger.

In figure A, the demand shift dominates, so the equilibrium quantity declines. In figure B, the supply shift dominates, so equilibrium quantity goes up.

Page 22: Changes in Market Equilibrium

SUMMARY OF CHANGES IN DEMAND, SUPPLY, & EQUILIBRIUM CHANGE IN DEMAND:

An increase in demand raises both equilibrium price and equilibrium quantity.

A decrease in demand reduces both equilibrium price and quantity.

Page 23: Changes in Market Equilibrium

CHANGE IN SUPPLY:An increase in supply reduces

equilibrium price, but increases equilibrium quantity.

An decrease in supply raises equilibrium price, but decreases equilibrium quantity.

Page 24: Changes in Market Equilibrium

SUPPLY INCREASE, DEMAND INCREASE

Price drop is even greater than if there was only one change.

Increase in supply > decrease in demand results in equilibrium quantity increase

Increase in supply < decrease in demand results in equilibrium quantity decrease

Page 25: Changes in Market Equilibrium

SUPPLY DECREASE, DEMAND INCREASE Price rise is even greater than if there

wads only one change Decrease in supply is > increase in

demand results in equilibrium quantity decrease

Decrease in supply is < increase in demand results in equilibrium quantity increase

Page 26: Changes in Market Equilibrium

BOTH DEMAND AND SUPPLY INCREASE Increase in supply > increase in

demand results in equilibrium price decrease

Increase in supply < increase in demand results in equilibrium price increase

Raise in equilibrium quantity is greater than caused by either change alone

Page 27: Changes in Market Equilibrium

BOTH DEMAND AND SUPPLY INCREASE Decrease in supply > increase in

demand results in rise of equilibrium price

Decrease in supply < increase in demand results in fall of equilibrium price

Fall in equilibrium quantity is greater than caused by either change alone

Page 28: Changes in Market Equilibrium

SUMMARY OF CHANGES IN DEMAND, SUPPLY, & EQUILIBRIUM

CHANGE IN SUPPLY

CHANGE IN DEMAND

EFFECT ON EQUILIRBIUM PRICE

EFFECT ON EQUILIBRIUM QUANTITY

1. INCREASE DECREASE DECREASE UNCERTAIN

2. DECREASE INCREASE INCREASE UNCERTAIN

3. INCREASE INCREASE UNCERTAIN INCREASE

4. DECREASE DECREASE UNCERTAIN DECREASE