Change CommunicationGroup B4

Cadbury - Mondelez

“We create delicious moments of joy. Everyday.”

Mondelez

“Make today delicious – our higher purpose – defines us.”

“Keep it simple”“Tell it like it is”

Mondelez values

“Khaane ke baad kuchh meetha ho jaaye?”

Dairy Milk

“We make products that make people smile.”

Fortune – Cadbury 4th most admired

brand9 brands - billion-$52 brands – $100

million

Obama –Campaign for Change

“Yes, we can”

“Change we can believe in”

What? Public Policy Reforms

How? Women, Minorities, Youth

Why? Hope, Change, Empathy

Netflix vs. Enron

“We seek excellence”Our culture focuses on helping us achieve excellence

Hard workNot relevant

Performance

Netflix’s policiesAct in Netflix’s Best Interest

Freedom

ResponsibilityTeam

We’re a team, not a family

Integrity Communication Respect Excellence

vs.

Reed HastingsCEO, Netflix