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Chamber Orientation
Meeting
2017
Falls Church Chamber
• Over 300 Members – Primarily small, independently owned
• Two part-time staff
• Board of Directors
• Annual budget of app. $130,000
• Income from – Memberships
– Sponsorships
– Events
2017
Falls Church Chamber
Mission Statement To promote local business interests in order to foster economic
prosperity and civic well being in the greater Falls Church community.
The Chamber advances its mission by: • Supporting business and community growth and development
• Providing members with educational, marketing, and networking opportunities
• Advocating Chamber positions on critical business issues
• Encouraging quality business ethics and community respect
Better Business for a Better Falls Church
2017
Membership Benefits
Why Do Businesses Join the Chamber?
• Credibility
• A Voice for Business
• Networking Opportunities
• Professional Development
• Promotional Opportunities
• Community Involvement
2017
Credibility
How Chamber Membership Effects Businesses The Shapiro Group, Nov. 30, 2013
When consumers know that a small
business is a member of its local
chamber, the business enjoys: • a 49% increase in its consumer favorability rating,
• a 73% increase in consumer awareness,
• a 68% increase in its local reputation, and
• an 80% increase in the likelihood that consumers will patronize the
business in the future.
2017
A Voice for Business
• Locally – The Chamber advocates on issues of
import to the business community
such as business taxes, new
development, signage, etc.
• State Level – The Chamber is working with other
local Chambers to address state-
wide issues.
2017
Networking Opportunities
Networking is an important, efficient way to meet potential
clients, customers, and vendors. It also helps build loyalty
with current customers.
2017
Networking Opportunities
The Chamber provides at least 3 opportunities
each month (except for August)
• Networking Breakfasts on the 2nd Thurs/Month
• Networking Luncheons on the 3rd Tues/ Month
• Networking Mixers on the 4th Tues/Month
• ‘47, Inc. Monthly Socials
• Regional Women’s Circle of Influence Events
• Special Events
– Awards Gala – Spring, Fairview Park Marriott
– Mini-Golf Family Fun Night - Fall
• Specific Initiatives for Segmented Audiences
2017
Professional Development
Networking Luncheons
• Typically Include Presentations on Topics of Interest to
the Business Community
– Social Media
– Working with Millennials
– Time Management
– Organizational Skills
– Public Relations
– Local Government
Workshops and Seminars
• Entrepreneur Express
• Selling to the Government
2017
Promotional Opportunities
• Web Site
– Business Directory
– Landing Page
– Calendar
– Hot Deals
– Member Deals
– Sponsors
2017
Promotional Opportunities
• Business Directory
– Searchable
• Name
• Industry
• Key Words
– Map
– Logo
– Information
2017
Promotional Opportunities
Landing Page
• A description
• Web site link
• Location map,
• Key word search,
• Social media links, and more
2017
Promotional Opportunities
Hot Deals &
Member to Member
Deals
2017
Promotional Opportunities
Hot Deals and
Member to Member
Discounts
2017
Promotional Opportunities
2017
Events Calendar
Promotional Opportunities
2017
Member Page
Promotional Opportunities
• Email Announcements to almost 1,000 people
interested in Falls Church businesses with a
29% Average Open Rate.
• Content includes:
– Annual Sponsors
– Chamber News & Events
– Member News & Events
– Special Offers
2017
Promotional Opportunities
• Events
– Annual Awards Gala
• Spring Event
• Event and Table
Sponsorships
• Auction Donations
2017
Promotional Opportunities
Events
• Mini-Golf Family Fun Night
– Fall Event
– Event and Hole Sponsorships
2017
Promotional Opportunities
Events
• Memorial Day
Festival & Parade
and Taste of Falls
Church at the Fall
Festival
– Opportunity to
volunteer and
provide giveaways
2017
Community Involvement
The Chamber is Actively Involved in: • Development Project Reviews
• FC City’s Business in Education Partnership Program
• FC City’s Arts and Humanities Council
• FC City Events
The Chamber Has Strong Relationships with:
• Locally Elected Officials and Decision Makers
• FC City Staff
• FC City Schools
• Local Nonprofit Organizations
2017
Maximizing Your Benefits
Promote Your Membership!
– Display your window decal
prominently
– Include the Chamber
logo with a link on your
Web site and on
promotional materials
2017
Maximizing Your Benefits
Get Involved! • Review the Weekly Email Announcements
• Mark your calendar for upcoming events such as
Luncheons, Mixers, Special Events
• Participate in Events – Attend
– Volunteer
– Provide materials
– Sponsor
2017
Maximizing Your Benefits
Get Involved! • Host a Mixer
– 4th Tues of each month
– Book well in advance
• Join A Committee
– Membership
– Communications
– Legislative
– Programs
– Special Events
2017
Maximizing Your Benefits
Take advantage of your ability to post
• Info about your business
• Hot Deals
• Member Discounts
• Job Postings and
• Events to our calendar
2017
Maximizing Your Benefits
Consider...
• Annual Sponsorships
provide year-round
recognition and
event benefits.
• Event Sponsorships
provide targeted
benefits tied to specific events.
• Handouts are available for those interested.
2017
Maximizing Your Benefits Consider the Enhanced Member Listing for $49/Year
Includes all of the free benefits, plus…
• Priority Placement: Business will be displayed above any non-enhanced members.
• 200 character description that appears on search results page
• Link to member website on search results page
• 20 searchable keywords
• Enhanced web page listing
– Logo on web page
– 1500 word enhanced business description
– Bulleted description
– Map link on member page
– Ability to add up to 8 photos and 1 video
2017
Questions?
Contact: Sally Cole at [email protected]
Cathy Soltys at [email protected]
703-532-1050
www.FallsChurchChamber.org
2017
