Challenges to Next Gen Banking

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    Challenges toNext Generation Banking

    Anirban Mukherjee (Roll No.56)

    Jayesh Kamble (Roll No.36)

    Muralidharan R (Roll No.58)

    Nirmal Pattnayak (Roll No.74)

    Sameer Kasawkar (Roll No.120)

    Sanjay Pednekar (Roll No.77)

    Yogesh Gupta (Roll No.122)

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    India : DemographicChallenges India is the only Country where the

    working population would increase forthe next twenty years

    Estimates of United Nations suggestthat by 2041, working age populationin India will increase by 312 million,while in China it will decline by 126

    million. Creating gainful employmentfor this order of new entrants to thelabour market is a daunting challengebut not impossible.

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    India : DemographicChallenges Indias Current Growth Rate is around

    8% and it is expected to be around10% during 12th Five Year Plan

    With this growth rate Indias share inWorld GDP would go up from currentlevel of 2% to 10% by 2030.

    While Services form a major part of

    our GDP at 65%, it would be achallenge to absorb the hugeworkforce. Focus needs to be diverted

    to industry and agriculture.

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    Major Challenges for the bankingSector

    Change in customer service delivery

    Change in product design and

    manufacturing

    Change in product availability anddistribution

    Change in risk and credit decisioning

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    Customer Service

    Close Relationship between a Customer

    and Profitability

    Customer Centric Institutions are a mix

    of highly profitable customers providing

    todays profit and those with a calculated

    potential of growth

    Goal of Financial Inclusion

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    Customer ExpectationsKeep your Customers Happy and Survive

    Shifts in demographics, income, attitude and

    behaviour, in addition to easily accessible

    information, are empowering customers to

    demand greater autonomy, responsiveness

    and transparency from their banks.

    Freedom of Choice

    Personalised Products

    Shift Loyalties

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    Customer Expectations

    Channel Amplification

    Service Accessibility

    Customer Serviceability

    Data Privacy and Security

    Customer Expectations

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    Customer Imperatives

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    Channel Amplification

    Better Communication : Increase Profit

    Potential

    Better Mobility : Increase Competitive Agility

    Better Customer Insight : Find new

    Opportunities

    Magnify Existing Channel Offerings (ATMs,

    Kiosks, Mobile banking)

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    Simplified BankingExperienceCustomer Demands would be for :

    More Choice in terms of Product

    Selection Simplified Banking Forms and

    Procedures

    Prompt Services and Alerts through

    Multiple Channels

    Zero Tolerance to Hidden Charges and

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    Risk Management

    With reference to the overall risk

    management challenges the risks, a

    bank may face, can be divided into three

    categories :

    Operational Risk

    Credit Risk

    Market Risk

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    Managing Operational Risk

    As Operational Risk management is centralized functionto ensure quality of data and standardized reportingacross the organization. This will require technologysolutions to meet the operational risk challenges inenterprise-wide deployments, data security and identitymanagement.

    It is also felt that that advanced and sophisticatedsystems should be introduced to ensure that suspiciousevents which can lead to fraud can be tracked andlogged.

    Incident/Event should also be tracked in a similar

    fashion. Tools can be used to derive patterns and analysis of

    such events using data mining techniques to manageoperational risk.

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    Managing Credit Risk

    Credit Risk is the most important riskcomponent of a bank as it has directimpact on the banks books

    Banks needs to look beyond CIBIL forcustomer credit worthiness and shouldlook into creating a more matureinformation system and rating model.

    Financial Innovations needs to becautiously used and a detailed impactstudy should be done before banks gofor enhanced exposure

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    Managing Business or MarketRisk

    The role of technology was identified tobe of paramount importance inmanaging business risk. With all

    requisite information available, systemsare in place to generate ad-hoc reportsand single source of truth can bemaintained. This would help

    organization not only to managebusiness risk but also providecompetitive advantage which businessintelligence, analytics and data mining

    techniques.

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    BanksWay Ahead

    Providing a Simplified, yet fully loaded

    banking experience is the need of the hour

    for the banks. Banks will need to take the

    participative view of the customers and

    design banking processes, products and

    channels in such a way that bankingexperience remains easy and simplified and

    at the same time can offer world class

    products and services at competitive prices.

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    Conclusion

    The economic downturn coupled with the growing

    competitive environment has led to a new era of

    consumerism.

    The long term success by any bank cant be achieved

    without the development of new business ideas,

    innovative products and services and customer

    retention.

    Banks would have to instill in their DNA the enablement

    of a positive and consistent customer experience that

    would transform them to a trusted partner.

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