5. The Character of Biotechnology
R&Dbasedinnovationsandimprovements IPandknowhowdependent
Capitalintensiveinvestment Globalcompetitions Inherentlyrisky
Potentiallyhighrewards Winnertakesall 5
6. Biotech Stories- Good and Bad GenentechBiotech
InsulinandHerceptin AcquiredbyRocheatUS$41B AmgenBiotech
Erythropoietin(EPO) NorthfieldLaboratories,Inc.(1985~2009)
US$41.5/share(2/29/00),US$0.17/share(6/1/09)
Bloodsubstitute(incurredloss:USD220M)
TargetedGeneticsCorp.(1992~2009)
US$280/share(1/31/00),US$0.23/share(6/1/09)
Genetherapy(incurredloss:USD322M) Nanogen Inc.(1993~2009)
US$101/share(2/29/00),US$0.04/share(6/1/09)
DiagnostickitsforCVdiseases(incurredloss:USD400M) 6
7. Prerequisites for Biomedical Business Yourself
Solidbiosciencebackground Generalsocialawarenessandskill
Fundamentalbusinessknowledge Basicmanagerialexperience
Thereadinessforchallenges Thecouragetoacceptfailure Beyondyourself
Corecompetence Businessmodel/plan Corporatestrategies Funding
Humanresource Riskmanagement 7
8. Chapter 1 Build Basic Human Character C commitment H honesty
A accountability R respect A attitude C courage T trust E
ethicsandintegrity R responsibility 8
9. Chapter 2 Build Entrepreneurship Vision Tenacity Determinant
Execution Curiosity Courage Creativity Character Communicability
Conviction Charisma Common Sense Competence Crisis Management
9
10. Chapter 3 Make a Healthy Start-up Proprietaryandcuttingedge
Doableandprofitable Products/pipeline Strategies Deepandcommitted
Pocket Thoroughandcomprehensive Competentandreliable Patents Team
10