Challenges Facing Enterprise IT

Cloud Impact

Pay for what you use

Lower and predictable costs

Shift from capex and opex

Accelerate speed to value

No patching, maintenance

Faster deployment

Robust multi-layered security

Reliability and fault-tolerance

Latest software for users

Internet collaboration

Anywhere access

Instant self-provisioning

REDUCED MANAGEMENT

NEW ECONOMICS

INCREASED OPPORTUNITIES

“By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets.”

“The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.”

IT as a ServiceINFRASTRUCTURE

A S A S E R V I C E

PLATFORMA S A S E R V I C E

SOFTWAREA S A S E R V I C E

CUSTOMER &PARTNER APPS

Run Your Business, Not Your Infrastructure

Windows Azure Platform

General Purpose Programing Languages

ComputeStorage

Management Marketplace

App FabricCDN

Windows Azure Platform

Relational

databaseData Sync

“The Future of Data and the Web”Extending the Reach of Data – any browser, platform or device

OData

Mobile and Client Devices

HTML 5 and Next-gen Web

Rich Insight & Visualization

Data Sync Common Tools

“Denali”

Appliance

Microsoft Information Platform

SCALE ON DEMAND

MANAGED SERVICE

FASTER INNOVATION

Platform capabilities delivered as fully managed services

Easy provisioning and deployment

Auto high availability and fault tolerance

Reduced complexity, greater flexibility

Database as a utility with pay as you grow scaling

Platform optimized for multi-tenant solutions

Flexible scaling options to start small and scale out

Rely on business-ready SLAs and global datacenters

Build cloud-scale solutions using familiar skills and tools

Span on-premises and cloud with Data Sync

Deliver rich insight with SQL Azure Reporting

Consume or monetize data with Data Market

Microsoft SQL AzureInformation Platform as a Service

Extending SQL Server to the Cloud

Symmetry with Traditional RDBMS

Enterprise-class “scale-up” data platform

Multiple hardware platforms and deployment options

Deploy as dedicated server in customer datacenter, VM or 3rd party

Typically licensed per-server or per processor

Distributed “scale-out” database service

Abstracts OS and hardware management

Low-friction provisioning, multi-tenant

Automatic high-availability and data replication

Pay-as-you-go and commitment offers

Familiar T-SQL relational modelSupport existing code libraries and protocolsEcosystem of familiar development and management tools

SQL Azure Database

Cloud relational database based on SQL Server engine

Use same tools, data access frameworks, T-SQL based language

Global datacenters

High Availability & Redundancy

Reads are completed at the primaryWrites are replicated to a quorum of secondaries

Single LogicalDatabase

Multiple PhysicalReplicas

Single Primar

y

MultipleSecondaries

Replic

a 1

Replic

a 2

Replic

a 3

DB

Web Role

SQL Azure Reporting CTP

Features:Based on SQL Server Reporting Serviceso Interactive and tabular reportingo Data visualizations: charts, graphs,

mapping, gauges

SQL Azure Database data sources

Utilizes BI Developer Studio (free) to author reports

Export to Excel, PDF, CSV formats

Core scenarios:Operational reporting on SQL Azure data

Embed reports into Windows Azure or on-premises applications

Reporting

SQL Azure Data Sync

June CTP 1

Nov CTP 2

Sync Data From On-Premises to Cloudo Span data from enterprise to cloud

o Build offline cached experiences

o Sync with branch offices and mobile devices

Sync Between SQL Azure Databaseso Geo-Replication, Read/Write Scale out

No-code Synchronization of Datao Easily define data to be synchronized with

out coding

o Choose how often data is synchronized

o Handle issues where same data is changed in multiple locations

o Administration capabilities for tracking data and monitoring potential issues

Windows Azure Platform Scenarios

Access Control

ODataData Sync

REST

REST

XMLOData

SQL Express

Access MySQL

SQL Express

Access MySQL

SQL Express

Access MySQL

SQL Express

Access MySQL

HR

Finance

Supply-Chain

Operations

En

terp

rise

CDN

AppFabricCaching

Blob

Enterprise

DepartmentalApplications

Data Collaboration and Content Distribution

Marketing Sites

Web Extensions to Core

Applications

Business Intelligence

SaaS Applications

Customer Case Study: GCommerceData Collaboration & Content Distribution

B2B Supply/Value chain collaboration using cloud information hubReal time data transparency for all participantsMulti-tenant application and databaseElastic scale - easy to add capacity as supply chain grows or changesExtending reach of data to new devices and applications

“Today, an end-to-end special order takes 15 seconds instead of 15 minutes, thanks to Windows Azure, SQL Azure, and the Virtual Inventory Cloud from GCommerce.” Steven Smith, President and Chief Executive Officer, GCommerce

SQL Azure

Customer Case Study: Ticket Direct Marketing Sites

Online ticket vendor achieves flexible scaleElastic scale – application and database as a servicePay as you grow and shrinkEasy to provision and manage databaseNo hardware, no physical database administration required

“The Windows Azure platform is uniquely well-suited to a ticketing business. Now we can achieve better elastic scale by turning on and turning off capacity at will and only paying for what we use.” Chris Auld Director of Strategy and Innovation, Intergen

Customer Case Study: MYOB Software as a Service

Providing accounting and financial software for small to mid-marketAustralia’s largest software company – over a million databases deployed on client sitesMoving business logic and databases to the cloud provides greater flexibility and increased reachMulti-tenant solution with hundreds of databases with no physical administration and built-in high availability and fault tolerance

“Most cloud providers provide infrastructure as a service…Microsoft is truly unique in that they provide platform as a service ” Dominic O’Hanlan, Chief Strategy Officer, MYOB

Why SQL Azure

Familiar and Productive

• Less Complex; Better value

• Developer platform and broad ecosystem

Best TCO• Designed for Internet

Scale• High Availability Built in • Transparent

maintenance

Unique Innovation

• BI as a service

• Data Sync

• Data Market

Key Resources

Microsoft site: http://www.sqlazure.com

SQL Azure Blog: http://blogs.msdn.com/b/SQL Azure/

© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.