Challenges and Practices for a World Class University

2010.8. 26Rio de Janeiro, Brazil

2010.8. 26Rio de Janeiro, Brazil

Prof. Wonjong JooSeoul National Univ. of Science and Technology

2222

Contents

I. Korea’s Compressed Development Model

II. Innovation Center for Engineering Education

III. Seoul Tech ICEE Operation

3333

I. Korea’s Compressed Development Model

<One generation period can change the shape of a nation>

4444

Korea

Korea has been a hub country in Asia !

Within 3 hrs distance from Seoul,

1) 61 metropolitans havingmore than 1 million population

2) 1/3 world population3) 20% of World GDP4) Purchasing power same as USA

5555

1963 $ 100

1970 $ 250

1996 $10,000

2009 < ~20,000

4.5 times growth, every 10 years

Less than 2 times growth, last 13 years

GNI

6666

1960s

Seoul

7777

2010

Seoul

8888

Seoul

Han River View

9999

Construction Site of Hyundai Shipbuilding Co., year 1972

Woolsan City

10101010

Shipbuilding Ship Engine Offshore Electrical ConstructionPlatform Systems Vehicles

Woolsan City: Hyundai Heavy Industry Co.

11111111

1960s: 2 bridges

Han River at Seoul

12121212

2010: 26 bridges

Han River at Seoul

13131313

Cheonggye-chon

~1970 2008

14

- Shipbuilding #1- Display #1- Mobile Phone #2- Automobile #5

- GDP #12 ($928.7b, ’08)

- Export # 8 ($383.5 b, ‘09)

-

- R&D Budget # 7($33.6 Billion, ‘07)

-Int. License Reg. # 4 (‘07)

- 2008 Beijing Olympic # 7

- 2010 Winter Olympic # 5

- 2002 Worldcup #4

-Population # 26(48 Million, ‘06)

-Higher Edu. Rate #1(56%, OECD Ave. 34%,

‘07)

Industry Competitiveness

Science/ Technology

Economic PowerHuman Resource

Sports

Korean Drama

~ Rank 10

Korea’s Accomplishments

15151515

Reasons: Fast Economic Growth

1) Adversities in last 100 years (Poverty, no natural resources, harsh Political environment, etc)

2) Respect to scholar (Education)

3) Free Market, Free Enterprise, and Free Trade

4) Strong Leadership (Elite groups in Politics and Economics )

5) Qualified/ diligent Manpower in every field

16

Korea’s View: World Economy Trend

- ConversanceElectric Car (Me + EE)

Smart Phone (IT + conts)

- IT, BT, NT Fusion

- U-Health

- New Energy Source Business

- Climate changeCO2 Market

(‘06) 36B (‘07) 64B(‘10) $150B

- China’s Energy C

- New Emerging Countries / BRICs

- China: WorldFactory to Market

- Accel. To be CityFusion

Green

G20

17

17 Driving items

�Recovery Energy

�CO2 reduced Energy

�Water Treatment

�LED Applications

�Green Transportation

�Green City

�Broadcast+Telecom

�IT Fusion

�Robot Applications

�New Material (Nano)

�Bio-Pham, Med. Eq’t

�High Add. Food

�Global Healthcare

�Global Education

�Green Finance

�Contents/SW

�MICE/ Tour

Green Fusion Service

Korea’s next Driving Forces

18181818

II. Innovation Center for Engineering Education

< Change everything except wife!>

19191919

GNI Economy crisis 2

Economy 5 year Plan

Economy crisis1

NI Trend Analysis

20202020

KoreaKorea

33.2%33.2%

1990

83.8%83.8%

2008

USAUSA JapanJapan

1990 2006 1990 2-06

59.9%59.9%61.9%61.9%

36.3%36.3%46%46%

Reflection: University Entrance RateReflection: University Entrance RateReflection: University Entrance RateReflection: University Entrance Rate

21212121

World top of entrance rate: World top of entrance rate: World top of entrance rate: World top of entrance rate: 33.2% (33.2% (33.2% (33.2% (’90) 90) 90) 90) →→→→ 68.0% (68.0% (68.0% (68.0% (’00) 00) 00) 00) →→→→ 83.8%(83.8%(83.8%(83.8%(’08)08)08)08)

Completion rate of higher education for ages 25Completion rate of higher education for ages 25Completion rate of higher education for ages 25Completion rate of higher education for ages 25----34343434 : : : : OECD Rank 2OECD Rank 2OECD Rank 2OECD Rank 2 (56%)(56%)(56%)(56%)

Satisfaction level of Univ. educationSatisfaction level of Univ. educationSatisfaction level of Univ. educationSatisfaction level of Univ. education : 3.1/5.0: 3.1/5.0: 3.1/5.0: 3.1/5.0

IMD World competition ReportIMD World competition ReportIMD World competition ReportIMD World competition Report : Lack of response to : Lack of response to : Lack of response to : Lack of response to society needssociety needssociety needssociety needs

* * * * Adaptedness of university education to the society (rank 51/57 Adaptedness of university education to the society (rank 51/57 Adaptedness of university education to the society (rank 51/57 Adaptedness of university education to the society (rank 51/57

countries)countries)countries)countries)

* Supply level of qualified engineers (rank 50)* Supply level of qualified engineers (rank 50)* Supply level of qualified engineers (rank 50)* Supply level of qualified engineers (rank 50)

Reflection: Reflection: Reflection: Reflection: Quantity VS Quality

22222222

14,90414,904

2001

35,56935,569

2009

71,24171,24171,24179,54179,54179,541

2001 2009 2001 2009

259,215259,215259,215340,638340,638340,638

239%239%

KoreaKorea USAUSA JapanJapan

Reflection: SCI Paper PublicationReflection: SCI Paper PublicationReflection: SCI Paper PublicationReflection: SCI Paper Publication

Research competence (?): SCI Papers: rank 12, Quotation: rank 14

* Total papers: 1,158,247papers, Korea 35,569 papers (2.4%)

The Times-QS Evaluation : Only 4 universities in top best 200s (’09)

~ 1980 : Governments’ “5 year National Economic Plans”

- Specialized National Universities based on industry and region

* Pusan U. (Mechanical), Kyungbuk U. (Electronics), Cheonnam U. (Chemical), etc

~1990 : Expansion of Universities by rapid demand of

higher education

- No. of Entrance students: 55,000(1975)→→→→ 187,000(1981)→→→→ 245,000 (1993)

1990~ : Quality upgrade ���� ‘Selection and concentration’

* BK21, Many projects for College of Engineering,

Reflection: Government Policy TrendReflection: Government Policy TrendReflection: Government Policy TrendReflection: Government Policy Trend

Innovation = SpecializationInnovation = SpecializationInnovation = SpecializationInnovation = SpecializationInnovation = SpecializationInnovation = SpecializationInnovation = SpecializationInnovation = Specialization

2424242424

Start of Innovation for EEStart of Innovation for EEStart of Innovation for EEStart of Innovation for EE

- Industry complaints

- Government asked Dean’s Council of College of Engineering

- One year (2006) workshop of DCCE+ Government+ SERI

- SERI benchmarked world best universities and madea project guideline

- 10 universities selected for preparing sample proposalsand distributed to all colleges of engineering

26262626

Cultivation of Professional Engineers and Leaders by World Class Specialized Engineering Education

Competitiveness of Colleges of Engineering to the top global Universities

“Qualified Engineer Cultivation, Knowledge Creation and Collaboration with Industry”

VisionVisionVisionVision

Goal

“Need-based Innovation of Engineering Education”Direction of

Innovation

Specialization of College of Engineering

Industry’s contribution Innovation of Policy

Specialization based on a strategic type of Univ.

Industry Need-based Eng. Education Setting

Reinforcement of Industry supporting functions

Task Items

3 Axes

Reinforcement of Industry’s functions

Need-based Policies for accelerating IEE

Expansion of investment to Universities

Reinforcement of industry collaboration

Participation on ABEEK

Expanding invest on Education

Efficient Funding methods

System Support for specialization and Industry cillaboration

Innovation of C. of Eng.

Government: Basic Direction for Government: Basic Direction for Government: Basic Direction for Government: Basic Direction for InnovationInnovationInnovationInnovation

27272727

- Lack of hard skills: Math, science, major, and practical knowledge for solving real problems

- Lack of soft skills: communication, teamwork, inter-personal skills

■■■■ High unemployment rate / shortage of manpower (quantity mismatch)

■■■■ Gap between industry’s expect and University’s education (quality mismatch)

■■■■ The mismatch problem is rooted from a unified, supply-centered education

No guarantee of competitiveness with supply-centered educationKey Issues

ⅠⅠⅠⅠ. Why demander’s viewsⅠⅠⅠⅠ. Why demander’s views

28282828

■■■■ Diverse Engineers are required to meet industry structure

■■■■ New Courses are required to catch up rapidly changing technology

■■■■ Tailor-made engineers are required to be usedimmediately after graduation

- Minimize training period and budget

Demand-centered engineering education is required Solutions

1. Why demander’s views1. Why demander’s views

29292929

- Lack of adaptive ability of graduates to practical fields

- Increase of re-education cost for the new employees

· training cost per an employee: $100,000, ~30 months

(FKI , 2005)

■■■■ Lack of strategic differences between universities

■■■■ Rigid education estranged from industry’s needs

2. Main University Issues in Demander’s views 2. Main University Issues in Demander’s views

2. Main University Issues in Demander’s views 2. Main University Issues in Demander’s views

■■■■ Research estranged from industry needs

■■■■ Education for high-tech & future-tech is lacking

■■■■ No culture for education innovation- Bottom up + Top down !!

3131313131

Innovation = Our Own

32323232

■■■■ Lack of Government policies to enforcement each university’s specialties

■■■■ Weak incentive system based on assessment

■■■■ Lack of Government policies for industry collaboration

3. Main Policy Issues in Demander’s views 3. Main Policy Issues in Demander’s views

■■■■ Lack of practical communication between industry and universities

33333333

Innovation = Competition

Basic Direction of E-E InnovationBasic Direction of E-E Innovation

34

- Reinforcement of hard skills: Math and science, humanity and liberal arts, design, manufacturing, experiments, etc.

- Reinforcement of soft skills: teamwork, communication, ethics, etc

- Development of flexible education system and innovative teaching methods

■■■■ Strategic positioning of each university and engineering education to meet industry needs

■■■■ Enrich the substance of engineering education

■■■■ EEI through close connection with industry

Situation analysisSituation analysisSituation analysisSituation analysisSituation analysisSituation analysisSituation analysisSituation analysis

Needs analysisNeeds analysisNeeds analysisNeeds analysisNeeds analysisNeeds analysisNeeds analysisNeeds analysis

Strategic directionStrategic directionStrategic directionStrategic directionStrategic directionStrategic directionStrategic directionStrategic direction

SurveySurveySurveySurveySurveySurveySurveySurvey BenchmarkingBenchmarkingBenchmarkingBenchmarkingBenchmarkingBenchmarkingBenchmarkingBenchmarking

Finding IEE directionFinding IEE directionFinding IEE directionFinding IEE directionFinding IEE directionFinding IEE directionFinding IEE directionFinding IEE direction

Ideas extractionIdeas extractionIdeas extractionIdeas extractionIdeas extractionIdeas extractionIdeas extractionIdeas extraction

Indust./Univ. Indust./Univ. Indust./Univ. Indust./Univ. needs analysisneeds analysisneeds analysisneeds analysis

Indust./Univ. Indust./Univ. Indust./Univ. Indust./Univ. needs analysisneeds analysisneeds analysisneeds analysis BenchmarkingBenchmarkingBenchmarkingBenchmarkingBenchmarkingBenchmarkingBenchmarkingBenchmarking

Univ. Innov.Univ. Innov.Univ. Innov.Univ. Innov.Univ. Innov.Univ. Innov.Univ. Innov.Univ. Innov. Policy Inno,Policy Inno,Policy Inno,Policy Inno,Policy Inno,Policy Inno,Policy Inno,Policy Inno, Indust. rolesIndust. rolesIndust. rolesIndust. rolesIndust. rolesIndust. rolesIndust. rolesIndust. roles I/U interactionI/U interactionI/U interactionI/U interactionI/U interactionI/U interactionI/U interactionI/U interaction

PlanningPlanningPlanningPlanningPlanningPlanningPlanningPlanning

EEI ActionEEI ActionEEI ActionEEI ActionEEI ActionEEI ActionEEI ActionEEI Action

Stage1. VisioningStage1. VisioningStage1. VisioningStage1. Visioning

Stage2. Innov. itemsStage2. Innov. itemsStage2. Innov. itemsStage2. Innov. items

Stage3. ActionPlanningStage3. ActionPlanningStage3. ActionPlanningStage3. ActionPlanning

Visioning, Idea search, action Visioning, Idea search, action Visioning, Idea search, action Visioning, Idea search, action

Coop. w/ Coop. w/ Coop. w/ Coop. w/ C/E Deans C/E Deans C/E Deans C/E Deans

councilcouncilcouncilcouncil

Forum/ Forum/ Forum/ Forum/ consultingconsultingconsultingconsulting

SERI SERI SERI SERI contractcontractcontractcontract

Process of InnovationProcess of Innovation

- SERI suggest various models for a university and a department to

distinguish from others.

- Suggest various Prototypes (contents, methods) for the innovation of engineering education

■■■■ Model suggestion for a university to select its strategies

- Various EEI models to satisfy various levels of spectrums of engineers

- Industry can select a specific innovation model and invest on it and can obtain engineers and technologies in an appropriate time

■■■■ Suggestion of EE I models to meet industry’s needs

Role Models of E-E InnovationRole Models of E-E Innovation

output

demand

R&D Engineer Technician

FFFFirm SSSSpecific

• Tailored research to Tailored research to Tailored research to Tailored research to

a specific companya specific companya specific companya specific company

• CoCoCoCo----research with a research with a research with a research with a

specific companyspecific companyspecific companyspecific company

•Tailored engineers Tailored engineers Tailored engineers Tailored engineers

education to a specific education to a specific education to a specific education to a specific

companycompanycompanycompany

•Test, certification, Test, certification, Test, certification, Test, certification,

process improvement, process improvement, process improvement, process improvement,

education, etc for a education, etc for a education, etc for a education, etc for a

specific companyspecific companyspecific companyspecific company’’’’s s s s

product developmentproduct developmentproduct developmentproduct development

•Tailored Tailored Tailored Tailored

technicians technicians technicians technicians

education to a education to a education to a education to a

specific companyspecific companyspecific companyspecific company

IIIIndustry SSSSpecific

•R&D manpower R&D manpower R&D manpower R&D manpower

education for a specific education for a specific education for a specific education for a specific

region/ industryregion/ industryregion/ industryregion/ industry

•Contracted research Contracted research Contracted research Contracted research

with a company for a with a company for a with a company for a with a company for a

specific region/ specific region/ specific region/ specific region/

industryindustryindustryindustry

•Engineers education Engineers education Engineers education Engineers education

to a specific region/ to a specific region/ to a specific region/ to a specific region/

industryindustryindustryindustry

•Difficult field Difficult field Difficult field Difficult field

technique education a technique education a technique education a technique education a

specific regional specific regional specific regional specific regional

industryindustryindustryindustry

•Technician Technician Technician Technician

education to a education to a education to a education to a

specific region/ specific region/ specific region/ specific region/

industryindustryindustryindustry

IIIIndustry WWWWide

•R&D manpower R&D manpower R&D manpower R&D manpower

education for a wide education for a wide education for a wide education for a wide

range of industryrange of industryrange of industryrange of industry

•Government driving Government driving Government driving Government driving

researchresearchresearchresearch

•Engineers education Engineers education Engineers education Engineers education

for a wide range of for a wide range of for a wide range of for a wide range of

industryindustryindustryindustry

•Fundamental Fundamental Fundamental Fundamental

technique education technique education technique education technique education

•Technician Technician Technician Technician

education for a education for a education for a education for a

wide range of wide range of wide range of wide range of

industryindustryindustryindustry

Role Models of E-E InnovationRole Models of E-E Innovation

38383838

1) As-Is analysis

2) SWOT Analysis

3) Regional and environmental situation analysis

4) To-Be configuration

5) Gap (between As-Is and To-Be) analysis

6) Find alternative solutions to be To-Be

Innovation Process

output

demand

R&D Engineer Technician

Firm Specific

Industry Specific

Industry Wide

A ConfigurationA ConfigurationA ConfigurationA Configuration

BBBB----1 Department1 Department1 Department1 Department

BBBB----1 Department1 Department1 Department1 Department

University A Configuration

output

demand

R&D Engineer Technician

Firm Specific

Industry Specific

Industry Wide

AAAA----1 Department1 Department1 Department1 Department

AAAA----2 2 2 2 DepartmentDepartmentDepartmentDepartment

AAAA----3 Department3 Department3 Department3 Department

B ConfigurationB ConfigurationB ConfigurationB Configuration

University B Configuration

41414141

output

demand

R&D Engineer Technician

Firm Specific

Industry Specific

Industry Wide

ASASASAS----ISISISIS

TOTOTOTO----BEBEBEBE

As-Is vs To-Be

42424242

output

demand

R&D Engineer Technician

Firm Specific

Industry Specific

Industry Wide

MIT, 4,581MIT, 4,581MIT, 4,581MIT, 4,581 (2005)(2005)(2005)(2005)4,498 (1998)4,498 (1998)4,498 (1998)4,498 (1998)

(14.7%) (6.1%)

(49.9%)(29.3%)

1998199819981998년년년년

14.9% 11.1%

37.5%36.5%

2005200520052005년년년년

MIT Configuration

43434343

Innovation Process

III. Seoul Tech ICEE Operation<Present technologies won’t exist after 10 years>

Seoul Tech. (SNUT Seoul Tech. (SNUT Seoul Tech. (SNUT Seoul Tech. (SNUT Seoul Tech. (SNUT Seoul Tech. (SNUT Seoul Tech. (SNUT Seoul Tech. (SNUT --------> SNUST)> SNUST)> SNUST)> SNUST)> SNUST)> SNUST)> SNUST)> SNUST)

• Undergraduate: 12,500/ Graduate; 1,300 / Faculty ~400• Industry focused Education (8 Contracted Departments)• University strategy: NT+IT+Design Fusion technology• Seoul Techno-Park ( Seoul TP) • ICEE Hub university/ Capstone Design Hub University• NITU (Nano-IT university, 13 universities joined)

Seoul TP

Seoul Techno PolisSeoul TP K. Electric Co.

Atomic MedicalCenter

Seoul Tech. Seoul Tech. Seoul Tech. Seoul Tech. Seoul Tech. Seoul Tech. Seoul Tech. Seoul Tech.

BusinessIncubator Center

47474747

SWOT Analysis

Strength -> Maximize strength

Weakness -> Overcome weakness

Opportunities -> Utilize opportunities

Threats -> Prepare threats

48484848

10%10%10%10%

7%7%7%7%

38%38%38%38% 15%15%15%15%

35%35%35%35% 78%78%78%78%

5%5%5%5%19191919%%%%

21%21%21%21%

60%60%60%60%

27%27%27%27%

85%85%85%85%

By:By:By:By:Specialized Dep.Specialized Dep.Specialized Dep.Specialized Dep.Contract Dep.Contract Dep.Contract Dep.Contract Dep.Fusion Grad. Sch.Fusion Grad. Sch.Fusion Grad. Sch.Fusion Grad. Sch.NITU (senior yr)NITU (senior yr)NITU (senior yr)NITU (senior yr)

EX: Seoul Tech. Configuration

49494949

Produce top 30% students to be 1st and 2nd levels

Flexible program basis

Utilize retired professors and industry people

Establish assessment system on professor /department / college

Demand (student, industry) oriented education

1 professor-1 teaching assistant

Establish specialized graduate school and ROU

Establish win-win industry collaboration

Clearly purposed dual system (day and evening)

Job placement rate 90% by demand oriented education

Establish a standard feed-back system

TO-BE

AS-IS

Student average level: 3rd/9 levels

Rigid department basis

High student-professor ratio

Lack of assessment system

Supply (univ.) oriented education

Big load of education and admin. Work on Professor

Lack of research manpower

Formal industry collaboration

Evening class Miss-match of curriculum

Job placement rate 80%

Weak feed-back student system

EX: Gap analysis

50505050

EX: Innovation Items 1

51515151

EX: Innovation Items 2

52525252

EX: Innovation Items 3

53535353

EX: Innovation Items 4

54545454

건국대, 국민대, 동국대, 서울산업대, 숭실대, 중앙대

한국산업기술대, 한국항공대

건양대, 단국대(천안), 선문대, 순천향대, 한국기술교육대

한밭대

제주대

목포대, 순천대

전주대

영동대, 충주대

Seoul Tech ICEE Hub Center (20 universities)

55555555

ICEE Hub Center: Work together :

ICEE Results

ICEE Results

58585858

ICEE Results

59595959

Hub ICEE Results

International Symposium for Education Excellence

Opening Ceremonyfor Hub ICEE

60606060

Hub ICEE Results: Kanazawa U (Japan)

Structure of Design I, II, and III courses

61616161

Hub ICEE Results: Michigan Tech (USA)

Capstone Design Operation

62626262

Conclusion

Innovation, Innovation, Innovation

63636363

Vision to ActionVision to ActionVision to ActionVision to ActionVision to ActionVision to ActionVision to ActionVision to Action