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The China IELTS Network is a partnership between the British Council and IDP Education Australia.

Challenges and innovation in China – the China

IELTS Network experience

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The China IELTS Network is a partnership between the British Council and IDP Education Australia.

Approach

I. Challenges for China IELTS Network (CIN)

II.A. The expansion of China’s Higher EducationB. Changing patterns and profile of Chinese

studying overseas

III. Some innovative approaches

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The China IELTS Network is a partnership between the British Council and IDP Education Australia.

The big statisticsPrimary schools: 457,000Jr. high schools: 66,000High schools: 33,000Total enrolment: 218,000,000Teachers: 10,600,000University students: 4,000,000IELTS: c. 87,000 annually

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The China IELTS Network is a partnership between the British Council and IDP Education Australia.

CIN challengesResources*Test and administration centres*Flying service*Security and integrity checks (world’s best)

►Standardisation*4 large consular areas*Examiner handbook*National Examiner Manager

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The China IELTS Network is a partnership between the British Council and IDP Education Australia.

Challenges (cont.)Monitoring * over 200 IELTS examiners, 4 regions* standardised procedures * 2003 monitoring of Speaking and Writing

assessments* Examiner Professional Support Manager (EPSM)

* model for Professional Support Network

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The China IELTS Network is a partnership between the British Council and IDP Education Australia.

Challenges (cont.)

Integrity checks* against forgeries* Embassy interviews* increased reliance on validity of

verification processes

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The China IELTS Network is a partnership between the British Council and IDP Education Australia.

Challenges (cont.)

► Essential partnership * National Education Examinations Authority (NEEA)

* Negotiations and hurdles* CIN preparedness* Result: official political and legal support* Positive impact* Continuing relationship

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The China IELTS Network is a partnership between the British Council and IDP Education Australia.

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The China IELTS Network is a partnership between the British Council and IDP Education Australia.

II.A Higher Education in China

Expansion in China to almost 4 millionDemand still greater than supplyGoing abroad in decline since 2003Private education in high growth

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The China IELTS Network is a partnership between the British Council and IDP Education Australia.

II.B Changing patterns and profile of Chinese studying overseas

120 million floating population post houkoHorizon researchCIN IELTS destinationsLeague table: * Top 30 * US * Australia and Europe* Regional hubs

►Favourite overseas programmes

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The China IELTS Network is a partnership between the British Council and IDP Education Australia.

Changing perceptions

‘Sea turtles’ and ‘vegetables’Australia remains popular* e-visa service* move away from interviews* cheaper* trusted agent network* potential for work* safe

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The China IELTS Network is a partnership between the British Council and IDP Education Australia.

Changing perceptions (cont.)

JV market growth* 712 course providers but only 160 registered* Domestic graduation niche growing* 40% growth per annum Oracle researchAsia-Pacific educational hubs

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Innovative approaches► Need for flexibility and innovation

* The China market

► Changing situation in China

* Local universities across China* Major reform of College English Test (CET)* Reform of teacher training

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Innovative approaches► Flexibility/innovation in English Language

teaching and testing

► Active approach to ongoing technological and procedural improvement

IELTS leads the field* CIN/NEEA Online registration and

payment system* NEEA’S encrypted on-line registration

system for IELTS

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Innovative approaches

* British Council and CIN have been trialling• ID Card verification system• photo enrolment on test days• Successful trials

* Impostor photo database

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Technological improvements (cont.)* Facial recognition procedures* Training materials and training for all venue

staff, including examiners* Access to national impostor database* Public notice of procedures* Amendment of Candidate Rules and

Candidate Confirmation Letter* Fulltime Security IELTS Manager in China –

positive impact

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Final comments

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To conclude

►The value of essential partnerships► The government and its agencies

* NEEA Agreement with CIN: solid working relationship, 26 test centres andan on-line registration system

► Day-to-day management of IELTS test –British Council on behalf of CIN

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To conclude (cont.)

►Need for more research and analysis* Reliable research into customers, influencersinhibitors, and competitors

*Accurately pinpoint the drivers of change in domestic and foreign HE market

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To conclude (cont.)

► The future* WTO rules of engagement– provision of public services has to be

opened up to tender– Effect on government agencies such as

the testing authorities: NEEA; CPTA; OSTA* New law (the Administrative License Law of the People’s Republic of China)