Avangate Case Study:RetrospectA Versatile Force for Driving Mac and Windows B2B Product Sales

ABOUTRETROSPECT

CHALLENGES

OBJECTIVES THE CONTEXT

Leading systems back up and optimization solution dedicated to providing reliable backup and recovery tools and support for professionals and small-to-midsize businesses. Founded in 2011.www.retrospect.com

Leverage Avangate’s platform to maximize distribution and introduce ecommerce w/o cannibalizing traditional channels.

Serious Back Up: Retrospect helps businesses and consumers safeguard their data while improving system efficiency.

Grow global online markets. Leverage

platform for rapid online expansion.

Establish reseller/distributor

relationships in underserved global

markets.

Sell online without cannibalizing

traditional channels. Introduce

ecommerce alongside traditional

channels and minimize conflict.

Mature software business that has

limited experience with the SaaS/Cloud

Services model. Needs to be able to

quickly pivot to SaaS and align products

and pricing while gaining -- not losing --

market share.

Leverage Avangate eCommerce Platform as a a Master Distributor. Set up commerce hub to sell products through global network of distributors. Quickly set up and started selling through new partners in targeted global markets.

eCommerce/Channels. Guidance on product definition, set up and delivery. Manage partners for reduced channel conflict.

Future Transition to SaaS and Avangate Affiliate Network – Introduce subscription billing. Leverage Avangate’s network and expertise to build relationships with strategic b2b affiliate partners.

Expanded global presence by 15%.

Leverage eCommerce platform for distribution. Expand global presence through channels.

SOLUTION

Matt Johnson, Cofounder, Retrospect

European Headquarters:Avangate B.V.Prins Hendriklaan 26 IIAmsterdam, 1075 BD The Netherlands

North American Headquarters:Avangate Inc.555 Twin Dolphin Drive, Suite 155 Redwood Shores, CA 94065 USA

Email: info@avangate.com

Call us: +31 20 890 808

Email: info@avangate.com

Call us: +1 650 249 5280

www.avangate.com

RESULTS

Avangate helps Software and Cloud services companies increase their online sales across touchpoints and business models, as well as profitably scale and enter new markets. Avangate’s solutions include a full-fea-tured, modular and secure Commerce platform, which integrates online eCommerce, a partner order and revenue management solution, as well as a constantly expanding worldwide affiliate network. Contact us today. Full details below.

How AvangateCan Help You

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We originally moved to Avangate eCommerce platform to improve distribution and are very happy with the results, but what gets us really excited is where we see it going in the future, as a versatile force for driving our Mac and Windows B2B product sales.

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