[Challenge:Future] WeConsult : N.E.E.D (Nation: Expert, Empowered ->Developed)

N.E.E.D.Nation : Expert, Empowered Developed

Challenge Future 2013

: Make It Work

Team – WeConsult

University – IIT Bombay

Roopesh Donde

Aniruddha Kulkarni

Chetan Bhattula

Youth and Unemployment

Youth – The time of life between childhood and adulthood (maturity)

Unemployment – The proportion of people in an economy who are willing and

able to work, but are unable to get a job

Unemployed youth – Teenagers in age group 15-24, excluding students, who

are willing to work but unable to find a job.

Indian Employment overview

Population : 1.205 Billion(2012)

Youth Population Ages 15-24 : 241 Million ( 2011)

Sex Ratio : 1.08 :1

Literacy rate : 74% (2012)

Literacy rate of 15-24 year olds : 81.1 % (2006)

Total Labor Force : 487.6 Million (2011)

Unemployment Rate : 9.8%

Total Unemployed persons : 47.78 Million (2011)

Youth Unemployment (15-24 years) : ~ 5 million (2012)

Global Youth Unemployment : 75 Million

Experience and Discover | Solution N.E.E.D. | Impact and Future

Is 75,000,000 Global Unemployed Youth a problem?• Unemployment effects each and every sector in the

country.

• For Stable Economic growth an unemployment rate of 2-

4% is required but it has adverse effects on the

unemployed.

• There are 5,000,000 jobless youth in India.

• According to National Skill Development Corporation,

India will require skilled labours to match its growth.

• Although there is a rise in job requirement and there are

people willing to work, the Supply is not meeting the

Demand and the unemployment due to skill mismatch.

• To match with the information and technological age,

rapid developments in skill trainings and employee

capabilities are required.

INDIAN EMPLOYMENT LANDSCAPESectors with formal and informal Employment in

Millions

Year Formal Informal Total

2004-05 32.79 368.35 401.35

2007-08 30-35 415-420 415-420

Current and projected Employments in Informal sector

Sector 2008 2022Incremental

employment

Informal 9.70 26.75 17.04

Projected Share of Employment in Different Sectors

Year GDP Growth Rate Formal Informal Total

2011-12 9% 34.54 453.13 487.67

7% 34.18 422.18 476.36

2016-17 9% 33.93 521.96 555.90

7% 33.08 490.46 523.31

2021-22 7% to 9% 6 to 7 % 94 to 95 % ???


Problem Tree analysis

Different Solutions

Budding Entrepreneurships and Angel Funding

Portals/Agencies for unorganized centres

Skill distribution centres

Cross skills Trainings

Spreading job requirement Awareness

Changing education system to match skillset

Government unemployment schemes


N.E.E.D – to eradicate unemployment and develop the nation

N.E.E.D.

Organization structure

Business Development department

Skill TrainingHR

DepartmentIT department

Operations Department

Administration

Basic WorkflowN.E.E.D : Nation : Expert, Empowered Developed

Mission : To Cater to the day to day needs of citizens by

developing a pool of quality skilled workers by

effective training system

Vision : To create expertise in various skills in order to

empower the unemployed and develop the

nation

Idea : Looking to provide employment to unemployed

youth in the unorganised sector by providing

incentive based skilled trainings and employ

them to service the different house hold needs

Working

Principle

: Single Telephone point of contact for

approaching for customer service as well as for

employment to be deployed in cities and towns

targeting unorganized sector small scale jobs

and turning them in organized sector.

Motto : “One number to cater to all your NEEDs”

Target : To provide a skilled base of personnel for 240

million jobs required in India till 2022 as

projected by the National Skills Development

Organization

Method : - Identify work in the unorganized sector

- Scout the Unemployed / Skill-less

- Train employees using Gamification and

incentive driven Techniques

- Satisfy the new market needs

- Resource pool and Job Pool


Implementation of N.E.E.D in Mumbai, India

Administration

Administrating departments will monitor the : Skill,

HR, IT, Operations and Business Development

Each office will include training facilities.

Central office will be at Airoli, Navi Mumbai,

strategically located to be in a SEZ area and will

include, IT, Admin and Business Development team.

Initially use a manual system and then switch to a

ERP based management system to maintain the

organization

BPO outsourcing for business generation, Employee

and resource mapping.

Contact NGO and CSR organization to hire Top level

management team who has a better understanding of

the unemployment situation

Mumbai Penetration Target

Total Metropolitan Area

Population of Mumbai in 2012

: 2.05 Million(2012)

Total Labor Force : 83.21 Million (w.r.t India

Figures)

Unemployment Rate : 9.8%

Total Unemployed persons : 8.13 Million (@ 9.8%)

Youth Unemployment (15-24

years)

: ~ 80,000 (10% of

unemployed persons)

Initial Setup Initial implementation to be done across in Mumbai,

Maharashtra, India – Head Office, Vashi, Navi

Mumbai

Mumbai to be selected as the location as it has

population of 2 Million and has multiple magnitude in

term of job opportunities and household base

2 regional offices in each areas. Total 6 office location

to start at regions in Mumbai Harbor : Vashi, Airoli ;

Mumba Central - Dombivili, Bhandup and Mumbai

Western : Andheri, Borivili.

The Mumbai implementation to be completed in a

period of 18 months (target)

Each office will include training facilities and resource

management with the Head office equipped with

IT,HR, Marketing and Operations Department.

N1 Vashi , Head Office , Mumbai N2 Dombivili

N3 Airoli N4 Bhandup

N5 Andheri N6 Borivili


Business DevelopmentPromotion and Awareness• Advertise through local transport like Government

Bus, local trains in the target regions.

• Pamphlets in popular newspapers and regional

language newspapers.

• Ads will contain general information regarding

N.E.E.D and 1 contact number

• The number will act as a medium for both accepting

work as well as employee skill recruitment


Advertising Modes Public Reach

Mumbai Suburban Rail Systems 6.3 Million (2007)

Best Bus 5.5 Million (2008)

Households 4.2 Million (2008)

Target Reach 20% by every means

Total Target Reach 3.2 Million

Recruiting workers / employees• A person can register for training and work

• He will be trained and staged in the resource pool

• A person can register only for training/cross training

and move on to his/her job

• Work generated from Job Pool will be assigned to

compatible worker

Household Requirement survey• We performed a Household requirement survey in

which we asked people how many times they did

required a job to be done.

• We asked them about 20 Jobs : Plumber, Carpenter,

Mason , Driver, Tailor, Beautician, Hairdresser, Cook,

Waiter, Bartender, Security guard, Baby sitter, Welder,

Electrician, Vehicle mechanic, Gardner, Machinist ,

event Manager, Salesman, Domestic worker.

• The calculations were summed up and we got a

average job be done for a set of 63 individuals to be

53.67 units of different jobs per year per person.

• Survey Link :

https://docs.google.com/a/sjmsom.in/spreadsheet/vie

wform?formkey=dGprZElqZjlLQjRvLU5ocEE3SkI5a2c

6MQ&ifq

Household survey inferences – Mumbai View

Number of Households in Mumbai 4.2 Million

Average Job required per person in a year 53.67

Assuming 2 working persons in a household

– total jobs required per household

107.37

Total Household Job Units 450.867 Mn

Job Units

Jobs in a year for any worker(assumed) 600 units

Total Workers Required 0.75 Million

Total unemployed available 80,000

Success Mantra

Satisfy the JOBs identified and

Reached in the area at a acceptable

rate by skill training the Unemployed

persons available in the region

https://docs.google.com/a/sjmsom.in/spreadsheet/viewform?formkey=dGprZElqZjlLQjRvLU5ocEE3SkI5a2c6MQ&ifq

SKILL TRAININGCategorization of employees/workforce


Youth Unemployed

(Unskilled + Unexperienced)

Youth Unemployed (Unskilled + experienced)

Unemployed (Skilled +

experienced)

Training Schemes Offered

Train & work

•A Registered person will be offered training in a particular field of interest/ availability

•The worker wont be charged for the training

•Payment according to the duration of the training

•A fixed 1 year work period in the organization after training period

Training only

•A Registered person will be offered training in a particular field of interest

•Charges for different job trainings and tenure

•The Trainee has a option to work for the organization and get paid if he is interested

Cross Training

•Continuous cross training to employees who are idle in resource pool

•Preference to unskilled persons.

•Employee choosing to train and leave the organization have to pay for trainings

•Employees can cross train and get paid if they decide to do a 1 year fixed work after their training

Types of Trainings

Classroom Trainings

Practical on the Job Training

Virtual Simulation

Advanced courses

Training Procedure• After selecting the type of training the

employee will be provided with training

kit : Manual, ID, Equipment(if reqd.),

Tablet

• Classroom training will be given at the

start of the program

• After completion OJT/Simulation will be

done

• Weekly tests will be conducted to check

on regular learning

• A final written and practical test to be

conducted.

• A Certificate will be provided and will try

to get it authorized by the NSDC, India

Manufacturing and Production-related –

welders, fitters, machinists,

machine-operators

Retail – salesmen, shop assistants

Transportation –equipment

operators, drivers

Textiles and Apparel -tailors, dress

makers, sewers, upholsterers

Furniture -carpenters, cabinet,

related wood workers

Personal care –beauticians, hair

dressers

Hospitality – cooks, waiters, bartenders

Food Processing –operators, packers, sorters, cleaners,

inspection

Security guards

Gems and Jewellery – polishers,

fabricators/jewellery setters

Construction –plumbers,

carpenters, masons

Others – domestic workers, drivers,

gardeners

Skill Types

Source : http://www.nsdcindia.org/

Gamification : Incentive based Training/Work


Gamifying the system• To develop motivation and interest in training as

well as work, day to day life will be gamified.

• Every Trainee, Employee, Staff, worker will have a

certain level associated to him/her.

• As he/she progresses in the organization he will

be leveled up and different incentives will be

unlocked.

• These incentives will be separate from the salary

they will be getting.

• The incentives and rewards will be in the form of

vouchers, paid leaves, travel allowances etc.

• A portal will display their level details w.r.t others

Leveling up• Every employee/trainee will start at level 0

• Level up happens when they collect points

• Points are rewarded on

• Completing a training

• Daily jobs

• Experience

• Extra jobs per day

• Cross Trainings in different skill

• Reducing number of leaves in a month

• Advanced trainings and so on

• On leveling up a person will be open to

• Shopping vouchers

• Cash vouchers

• Paid Leaves

• Travel allowances

• Free cross trainings

• Food Coupons

• Loans

• Each level will have a different significance

according to the work of a person

Impact of Gamification • Employees/trainees motivated to work

• They will never sit idle and will be in constant need to

level up

• Employees will be motivated and interested to develop

their careers

• Incentive to complete more jobs and do them effeciently

Impact and FutureCurrently operating in Mumbai : If we consider set up time as 1 year and Targeted total

unemployed youth of 80,000 and having 450 Mn Job available to be worked upon we get the

following results per year


Year 2014 2015 2016

Training the unemployed 12000 30000 60000

Total jobs performed in a year 7.2 Million 18 Million 36 Million

Employee Salary + commission per job INR 7000 + 30%

Commission

INR 7000 + 45%

Commission

INR 7000 + 50%

Commission

Total Revenue INR 366 Crore INR 1194.6 Crore INR 2185.26 Crore

Total Expenses INR 365.94 Crore INR 1086.45 Crore INR 2074.54 Crore

Retained Earnings to be invested back

in N.E.E.D

INR 5.4 Lakh INR 108.15 crore INR 110.71 Crore

Market Share 1.6% 4% 8%

Basic Calculations :

https://docs.google.com/a/sjmsom.in/spreadsheet/ccc?key=0AnA70KD9STfcdDJBdUMzd1N1SEkzbVJQMTNidnd

qQWc&usp=sharing#gid=0

The Retained Earnings in the 2nd and 3rd year will be used to open a branch in another city and provide

jobs for the unemployed people.

We are tapping a maximum of 8% from the unorganised market share which is abundance of job

availability

Initial Funding required per year can be taken as a loan from NSDC and paid back in the same year

through revenue generated from services and additional training

As the process is huge and eradicating a sum of 5 million youth will take lot of time and effort, but it

can be done in the long run.

https://docs.google.com/a/sjmsom.in/spreadsheet/ccc?key=0AnA70KD9STfcdDJBdUMzd1N1SEkzbVJQMTNidndqQWc&usp=sharing#gid=0

Documents

[Challenge:Future] WeConsult : N.E.E.D (Nation: Expert, Empowered ->Developed)