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Members: Mary Ann Issac Chandni Alwani
Avishikta Banerjee
ONE NATION. ONE WORLD
‘One Nation. One World’ envisions a national movement which brings India together for the common good.
This fits perfectly into the mould of ‘Fun’ and ‘Meaning’, as the community is coming together to support their city and their favourite celebrity, while helping to improve the lives of the disadvantaged.
Meet our Mascot
ZUMBA!
ONE NATION. ONE WORLD.
We start with a NATION
And by 2030, the WORLD.
‘One Nation. One World’ will organize challenges thrice a year that aim to improve the environment, decrease poverty, and
increase education.
What’s different?We involve CELEBRITIES to be the FACE of the various teams!
Why involve celebrities?
In fact numerous people in the community will be motivated to take part
due to their presence. They add a great sense
of excitement
Promotion of our events in the media
ONE NATION
India will be a super power by 2030
BUT….
India is still plagued with poverty and illiteracy.
ONE WORLD
WE START OUR JOURNEYFROM INDIA
One week of FUN! Thrice a year!Numerous teams will compete to complete tasks that will involve making a
difference. These challenges will aim to :
Preserve the environment,Decrease poverty, and
Increase literacy
JOY OF GIVING WEEK
EDUCATION ENVIRONMENT POVERTY
Fun@learning-> Fun educational challenges
Fun@preserving-> Environment
Challenges
Fun@volunteering-> Various challenges focusing
on eradicating poverty
The challenges for the project will be carried out in a few cities in the first year.
KOLKATA
MUMBAI
BANGALORE
DELHI
Once the tasks are carried out in certain cities we shall
The following are the main cities we have chosen for our
Project:
Visit the same cities again next year
And expand in other cities
And hence achieve sustainability
First challenge in ‘ Joy of Giving Week’
TO TARGET POVERTY!
WHAT CAN WE DO TO TARGET POVERTY?
->People living in a country like India do not have ACCESS to clean water.
How can One Nation. One World help?
One Nation. One World can…->Raise awareness about benefits of clean water during Joy Of Giving Week.
-> A challenge shall be held where engineering students from all over India help in installing water pipes in the slums of the cities we have targeted for the first year.
Who is participating?Each team will have 15 members10 engineering students,5 from other disciplines
What do they have to do?In 24hrs install as many clean water taps as they can.In 12 hrs make and deliver a presentation explaining benefits of using clean water to as many people possible.Getting as many signatures possible stating they have understood the presentation.
Second Challenge: Environment To help PRESERVE the
environment we came up with a very SIMPLE plan.
SO WHATS THE PLAN?Answer: To PLANT more trees!
What happens during this challenge?
Teams consist of 15 people. Challenge lasts for 12 hours each for two days. During this challenge the team has to: ->plant saplings on designated road dividers and roadsides
HOW DOES THIS HELP?
->This will also help reduce noise pollution.
->Increase the release of oxygen onto the busy and polluted roads of India’s many cities.
&
Third Challenge: Increase literacy
WHAT ARE WE DOING?
A grand talent night will be organized across selected privileged schools.
Money will be raised during the event by charging for entry, selling raffle tickets, and conducting a bake sale
Every selected school will choose 4 students to compete for each area, making a total of
12 students :Debating: 4 studentsSinging: 4 student
Dancing: 4 students
WHAT WILL HAPPEN WITH THE MONEY RAISED?
The money raised by the night will be invested in installing virtual classrooms for the underprivileged and donating bicycles to girls in
villages.
Recently we had the privilege to interview Mohit Lalwani (a noted singer in Bollywood)
First steps in making our project a Getting celebrities involved!
We wanted to know if celebrities would be interested in our project. Therefore we asked him
“If this were a real life scenario, would you be willing to support us as a celebrity?”
His answer:
“Of course, I’d love to be a part of this project I am known to be part of projects like this.”
We wanted to know if our idea is viable so we asked?
“Do you think more celebrities would want to get involved in such a project?”
His answer:
“Many celebrities are taking part in such projects now, so it will not be a problem signing celebrities on for your project.”
REALITY!
Stars can help us attract sponsors!
As movie stars are associated with many different brands, it will be easier
for us to get sponsorship for the different teams.
Many Bollywood stars have been heavily involved with different charities over the
past few years.
The famous actor Abhay Deol vouches for four NGO's, Video
Volunteers, Butterflies, The Climate Project and Wildlife
SOS.
Young upcoming superstar Ranbir Kapoor was part of the NDTV Toyota Greenathon 2010 that
helped raise money to provide solar power to 160 villages across
the nation.
Katrina Kaif is probably one of the few Bollywood stars to initiate
brands into tying up with charitable trusts.
Celebrities lending a helping hand….
BEING HUMAN The Foundation is
a registered charitable trust set
up by Bollywood super star Salman Khan for helping the cause of the
underprivileged.
More examples of projects where stars have been involved before ….
NDTV Toyota Greenathon 2010 helped raise money to provide solar
power to 160 villages across the nation.
It aimed at creating awareness about environmental issues by
involving the people of our country and celebrities to make a difference.
The NDTV Greenathon Marathon
Actress Preity Zinta helping cleaning up the beach in Mumbai
Famous starlet Priyanka Chopra recentlybecame the brand ambassador for this project.
FOR SPONSORS!
• We narrowed it down to 10 sponsors and contacted them individually via phone calls.
• After that we were called for a formal meetingWith 4 of our sponsors.
• At the meeting we made a presentation for themoutlining the main points of our project.
RESEARCH THROUGH
NEWSPAPER MEDIAINTERNET
People who agreed to sponsor us!
Ms. Nanda Khanwani, director of Blue Fire Jeans in Germany agreed
to sponsor our project..
Getting celebrity on-board Another actor who is known for his charitable side is John Abraham who strongly supports NGO Habitat for Humanity India, that runs a campaign for affordable housing. We were very privileged to get in contact with an actor of his stature.
‘I love to be a part of the project because it is a great idea and initiative’.
He concluded saying that we would face some hardships for sure but that overall he found our project fun and meaningful and that it should
definitely be implemented.
FIRST STEP TO REALITY!
In the interview with actor John Abraham , he had also mentioned that :
“…. genuine support from the political system would be a great advantage in converting your project into reality.”
SO WHAT WAS OUR NEXT MOVE?
TO GO INTERVIEW ONE OF THE POLITICIANS IN INDIA AND ASK FOR HIS VIEW
Enters RAJEEV PRATAP RUDY the spokesperson forBharatiya Janta Party political party in India.
He agreed that it was a good idea to start on a ‘micro level’ first and then expand to more cities due to the obstacles we might face in every city in dealing especially with poverty.
He also supported out main concept, which is about the youth making a difference. He concluded that he would support our project.
HOW WILL THE GRAND PRIZE MONEY BE USED?
The Grand Prize money will help us start our project by giving us the financial freedom to
AdvertiseTravel to meet sponsors and celebrities
Set up officeSupport all other administrative expenses that we may
incur.
CONLUSIONWe aim at starting the project small by supporting the education campaign the
whole year. In 5 years we will be able to support the education, poverty, and
environment campaigns for the whole year. This project can be transported to
any part of the world.
This idea of getting the community involved with allure of celebrities can be
applied the world over. Hollywood actors like Angelina Jolie and Demi Moore
are known for their charitable interests. By the year 2030, we will have A-list
Hollywood celebrities involved in our project, and then we will be able to keep
to our namesake; ‘One Nation. One World.’