Rahul Shanbhogue

ustain bility

Avoid the unmanageable, manage the unavoidable - United Nations

Sustainability.…what ?Sustainability is an activity which cannot be confined to models or pre-defined structures. It is an ongoing PROCESS of achieving stabilization through various means and incorporating them in the DNA of a society. The various means involve utilizing NATURAL RESOURCES, reducing ENVIRONMENTAL HAZARDS, SOCIAL COHESION & increasing AWARENESS.

Sustainability

Why think about it now?

There are many reasons for marching towards sustainable development but the core reasons remain…..

Increasing global population, which can have a negative impact on the environment

Limited non renewable resources of energy, which if exhausted can create chaos

Ever demanding consumers who directly or indirectly make organizations satisfy their needs at the cost of nature

People

Economic

Unsustainability can never be beneficial. The emphasis has to be on maintaining social, environmental and economical balance.

Re-inventing business models

SUSTAINABLE

GROWTH

UNSUSTAINABLE

GROWTH

WORLD

We must act as responsible citizens

Use of natural resources

Utilizing human resources

++

Why is it required?

Characteristics of sustainable organizationsIt can be any organization that aims towards sustainable livelihood, contributes in infrastructure development, focuses on reducing the usage of substances that can negatively impact the ecology.

Such organizations can generate revenue without adversely affecting the environment, community, society, or economy. Their success can be attributed to having the ability to reduce, reuse and recycle components without compromising on their profits.

Reduce Reuse Recycle

Wipro is rated as the #1 Green Electronics company in the world.

Despite the global financial crisis, Wipro held fast to its commitment towards energy efficiency and was lauded for launching energy star compliant products in the market.

Wipro has been producing energy efficient products, minimizing gas emissions, offering services towards e-waste recycling, ensuring that substances with hazardous properties are avoided in the production process.

A few sustainable companies….

Svenska Cellulosa Aktiebolaget (SCA), a Swedish consumer goods company and pulp & paper manufacturer, and is also Europe's largest private owner of forest land. It was cited as the best Swedish company for carbon dioxide reporting in the global CDP survey 2010.

SCA was also ranked for the sixth consecutive year as one of the world’s 100 most sustainable companies by business magazine Canadian Corporate Knights in 2010.

SCA’s sustainability agenda consists of responsible actions towards environment and society. They aim at reducing CO2 emissions, responsible use of raw materials, improving water usage and complying to established principles and standards, which positively impacts their shareholders, customers, employees, suppliers and the local communities.

A few sustainable companies….

Qualities of the future manager Open minded towards changes e.g. embracing green

technology Contribute towards making coherent policies - it will make

the organizational system more transparent and accountable Ability to learn, unlearn and re-learn the continuous process

of achieving sustainable development As charity begins at home - inculcate the required values in

employees of the organization about motives, social cohesion and inclusiveness

Implementer - possess the skills to implement plans that will prove beneficial for the organization in the long run.

How to proceed in the sustainable direction?

Des

ign

Real

ize

Embo

dy

Anal

yze

Mon

itor

D

RE

A

M

THE ‘DREAM’ APPROACH

Design : Construct a system that allows a company to achieve sustainability.Realize : Implement the systemEmbody : Imbibe the spirit of sustainability in the

corporation for all to follow.Analyze : Analyze performance and provide

feedback.Monitor : Regularly monitor the functioning of all

business units.

References:

http://www.wiprogreentech.com/eco_sustainability.html

http://www.sca.com/en/Sustainability/

THANK

YOU