Team Name : GaruTVTeam Leader : Muhammad Fajar NugrahaTeam Member : M Rizqan AdhimaCountry : Indonesia

*VISION

Our vision is to emitting local ideas. Driven by mission to give social impact, to inform, to be local government watchdog, to entertain, and to give a political education for the first voter (youth people).

*Keyword; media, local, youth, movement, creative, social entrepreneur.

Social Impact Watchdog of Local

Government

Entertain Information

*BACKGROUND

Thinking about how to giving back for our home city, we all agree to creating local media to pursue media literacy for people and youth generation. Nowadays, because Indonesia use national-television-system; this region have no local

television yet.

Beside that other mass media, newspaper and radio, isn’t enough to fulfill local people needs of information. Yet, there is no real civil society whom watching local government, identifying local problems, and connecting local ideas. That opportunity lead us to create Garut TV.

Garut TV is taking advantage on the growth of Internet user in Indonesia, local Tourism euphoria, and mind-set of “Glocalisation” (go global with local culture)

*BACKGROUND

Source : kompasiana.com

In next decade we want to see a world that every people can be enlightened through media. Nowadays many people in Garut that lack of access to gather information about education, scholarship, and even job opportunity that made some people think that education is only made for the rich ones.

We are here to make people can access information about education easily.

LOGO Description*

Shape of garut.tv logo is shape of Garut region geographically. Four radiated lines describe our vision to emitting local ideas. As for five colorsdescribe this region excellences; Garut’s orange and creativity (yellow), five mountains and harmony (green), three rivers and peacefulness (blue), people and nobility (purple), courage and principle of ‘kerta raharja’ (red)

Garut.tv is name of our project, as well as website address. Green and yellow mean creativity in harmony.

Emitting local ideas is our vision; creating media for introducing, promoting and advancing people, nature, and local culture.

(!) This logo also inspired by Garut region official logo

*TARGET AUDIENCE Population in Garut region, 2013 = 2,8 million people. All local people is Garut TV target audience.

Since we use online TV as pilot project, first target audiences are youth between 17-25 years old = 520.000 local youth people

Then secondary audience is tourists, travelers, and guests whom visited Garut region = around 2 million visitor each year.

Audience characteristic; local people in Garut, people who interest with local ideas as well.

*BROADCAST MECHANISM

Transmitted TV in 2nd

year and further

TV Online, streaming system in 1st year

Program Production

Agenda setting of local ideas

Why we used streaming TV for 1st year? since Indonesia use national-television-system, bureaucracy to obtain permission for broadcasting local TV is quite complicated. To make it easy and cheap, we start-up with streaming TV.

Then for a year, we fight to gain capital, obtain broadcast permission, and preparing best local ideas to emit.

We spread the ideas like a virus. From 10->100->1000->10000 people and so on.

PROGRAMS

SERIES & MOVIE

CHILDREN & EDUCATION

NEWS & INFOTAIMENT

SPECIAL PROGRAM

SPORT

DIRECTOR

Program division

Technical division

Marketing division

Adminis

-tration

DIVISION*

• ProgramBrainstorming what ideas will be emitted. Creating program about people, nature, and culture in Garut region.

• TechnicalSupporting program division as cinematographer, soundman, art director, lighting, music director, animator, editor, and photographer.

• MarketingGrowing audience, sale to advertisers. Managing promo, sales, traffic, and continuity.

• AdministrationManaging human resources, finance, and legal.