Challenge X 2008 Marketing Outreach · 2020. 1. 30. · Show (CES) Las Vegas, NV 1/6/2008 – 1/13/2008 Las Vegas Convention Center, Las Vegas, NV Members of industry in the area

Challenge X 2008 Marketing Outreach Report #3

Introduction: The University of Wisconsin Hybrid Vehicle Team (UWHVT) is dedicated to making an impact in its surrounding community. Through a myriad of events, both locally and nationally, the UWHVT has helped to educate the general public about the benefits of Green and Hybrid Technologies. Helping to educate the youth of our community is of primary importance to the UWHVT, in our most recent events we have strived to impact the young minds of future generations about the importance of energy savings and hybrid technology. In line with these ideals, the marketing strategy of the UWHVT has been amended to include a wider array of events chosen specifically to impact this target demographic. These events have not only been added to our marketing strategy, but many have already been accomplished. Already this semester, the team has lead two events with the local Girl Scout Troops as well as presented the vehicle to a group of high school students. We found that our interaction with the group of high school students were most interesting because we able to have an indepth conversation with them on the importance of hybrid technology and the benefits of a professional Engineering degree. By adding these events to our marketing strategy, we have been able to increase our visibility to the community as well as positively influence the thoughts and opinions of those we meet. By participating in the Greater Milwaukee Auto Show, the UWHVT was able to display their vehicle to a diverse group of people. Many of the attendees were very interested in what the future of Hybrid Technology has to offer. The UWHVT was able increase visibility of our vehicle, while promoting our headlining sponsors and their new product line up. With an impressive attendance of 320,000+ during the course of the show we were likely to have reached a wide audience of hybrid and non‐hybrid consumers. Media Relations: The UWHVT has gone through team restructuring since our last marketing report and new members are still in the process of learning their responsibilities on the team. The team has struggled as of late to establish solid media contacts and the lack of entries demonstrates this. The team is committed to increasing the visibility of our vehicle and promoting the ideals of the competition and therefore has implemented a plan to initiate strong media relations in our community. The team has begun contacting media outlets around our community in order to get coverage about our vehicle and current progress in the competition. We hope to have better contacts for the next marketing report. The Daily Cardinal, one of our school’s newspapers, featured the UWHVT in the photo of the day on Monday, December 17th 2007 on the front page of the issue. The team was also featured in a segment on Jay Leno’s Garage while attending fall workshop in California.

Outreach: The UWHVT has had extensive public relations over the course of the past four months, in the process we have built positive perceptions of hybrid technology and the sponsors that make the Challenge X competition possible. By displaying our truck at multiple events, as well bringing various groups to our shop we have been able to help the general public understand the benefits of hybrid technology and other green innovations. We used workshops, car shows, and sponsor visits to raise awareness of our goals in the Challenge X competition.

Activity Date

Location Audience Participants (Briefly describe which team

members participated)

1A. Girl Scouts educational outreach event

3/8/2008 UW Engineering Centers Building, Madison, WI

Regional Troops of Girl Scouts

Team leader and assistant team leader

2A. Milwaukee Area High School Visit, Sussex Hamilton H.S.

2/28/2008 Sussex Hamilton H.S., Sussex Wisconsin

High School Juniors, Seniors and Teachers

Assistant team leader and outreach coordinator attended.

Media Type

(Television, Radio, Print)

Media Outlet and Reporter’s Name

Date Location

Coverage Origin

(List name of News Release or

Event)

1B. Daily Cardinal

Photograph

Daily Cardinal, Christopher Guess

Dec. 17, 2007 UW Engineering Centers Building

Daily Cardinal Feature Photo

16A,B. Jay Leno’s Garage

Online video cast

NBC, Jay Leno

11/28/2007

Jay Leno’s Garage, California

Jay Leno’s Garage tour

and interviews

3A. Greater Milwaukee Auto Show

2/28/2008 – 3/1/2008

Midwest Airlines Center, Milwaukee,

WI

General public attending the car show


4A. SAE Milwaukee Chapter Monthly Meeting

2/27/2008

University of Wisconsin

Engineering Centers Building

Members of the SAE, Milwaukee

Chapter

The entire team was present for this event

5A. Capital Engineering Science Fair Tour

2/23/2008 UW ECB High School Students

Outreach member




Assistant Team Leader, members of the outreach group, mechanical group and controls group collaborated at this event

7A. Perspective student garage

12/14/2007, 1/25/2008, 2/18/2008

UW Engineering Centers Building, Madison, WI

High School Juniors, Seniors and Parents

Team leader and assistant team leader as well as the outreach coordinator

8A. JCI Sponsor Visit

2/1/2008 Johnson Controls Inc.

Headquarters Milwaukee, WI

JCI Executives The entire team was at this event to show our support and appreciation for JCI’s sponsorship

9A. Recycling Facilities Tour

1/28/2008 All Metal Recycling LLC., Madison, WI

Local business leaders in the area of metal recycling

Assistant team leader and outreach coordinator

10A. Thorstad’s Sponsor Appreciation Visit

1/23/2008 Thorstad Chevrolet Dealership

Tom Thorstad (owner), auto technicians and sales and parts department employees

Our team leader, assistant team leader and outreach coordinator were present.

11A. Consumer Electronics Show (CES) Las Vegas, NV

1/6/2008 – 1/13/2008

Las Vegas Convention

Center, Las Vegas, NV

Members of industry in the

area of consumer electronics

Members from all areas of the team were involved in this event.

12A. Society of Women Engineers (SWE) Automotive Maintenance Night


Members of the Society of Women

Engineers, UW – Madison chapter

Members of the mechanical group were involved in this demonstration

13A. Clarion Photo shoot

11/30/2007 Cypress, CA Clarion Corp, and General

Public

Team leader, Faculty Advisor, Drive train Leader, Controls Group Leader, and other team members

14A. Peterson auto museum

11/29/2007 Los Angeles, CA News and Media

Dan Mehr, Glenn Bower, Matt Michalak

15A. Electric Vehicle Symposium (EVS)

11/28/2007 – 11/29/2007

Los Angeles CA College

Students and Instructors

Team Leader, Faculty Advisor, Drive train Leader and Controls Group Leader and other team members

16A. Jay Leno’s Garage Online video cast

11/28/2007

Jay Leno’s Garage, California

National Audience

Team Leader

17A. LATTC (Los Angeles Technical College) vehicle explanation

11/27‐28/2007 Los Angeles, CA Media Team Leader, Faculty Advisor and Drive train group leader

Education Program: The University of Wisconsin Hybrid Vehicle team is committed to the education of the next generation of engineers. We have made it a top priority to become a key member of “Project: Lead the Way,” an initiative to get high school students excited about engineering. Through this effort, we hope to recruit high school students onto our hybrid vehicle team, getting them to think about how to conquer the next challenge.

Activity Date Location Audience Participants (Briefly describe which team

members participated)




Team leader and assistant team leader

2A. Milwaukee Area High School Visit, Sussex Hamilton H.S.

2/28/2008 Sussex Hamilton H.S., Sussex Wisconsin

High School Juniors, Seniors and Teachers





Assistant Team Leader, members of the outreach group, mechanical group and controls group collaborated at this event

12A. Society of Women Engineers (SWE) Automotive Maintenance Night


Members of the Society of Women

Engineers, UW – Madison chapter

Members of the mechanical group were involved in this demonstration

Social Marketing: Due to concerns pointed out in the reviews that were received after the 2007 competition, the UWHVT realized that if they were going to be competitive in the 2008 competition their entire website would need to be reconstructed. Due to lack of funding, the team enlisted three of its mechanical engineers to take on the task of completely remaking the team website. Through several weeks of planning, implementing, designing, and coding, they were able to build and launch the new University of Wisconsin Hybrid Vehicle Team website. Although the site is still under construction, it far surpasses the capabilities and aesthetics of the previous website. The UWHVT site is modeled after the popular “Web 2.0” design scheme. This model is new and youthful and appeals to the younger, more environmentally conscious demographic. Some of the new features added to the website include current events,

competition and team descriptions, a Google calendar application, current and past team and vehicle picture galleries, and sponsor links. The site still has more to come; plans include a section devoted to interactive activities for young viewers, flash animation, games, tech tips, and information about how readers can be more environmentally aware. The team has also been busy developing promotional items to distribute at outreach events. The team purchased 500 pens, magnets and post‐its each with team insignia and web address to our site as well as ChallengeX.org. The team has already witnessed results of these promotional items affecting the hits at our website. The UWHVT is able to monitor website hits with Google Analytics. This software package tracks website hits, location information, page views, and time on site. Through these techniques, we hope to be able to better gauge what our audience is interested in on our site and develop our content accordingly. Beyond the promotional items, the team is also getting team shirts printed as well as team jackets. The rationale behind getting team apparel is to generate buzz around campus and at events. The consistency of having team apparel will hopefully be a way to market our team around campus and attract new members to our organization. The apparel will display the new team logo developed for the 2008 competition year. The new logo was developed to reflect the ideals of the Challenge X competition (3B.). The logo generates a feeling of environmentally friendly vehicle technology aimed at helping the environment more than hurting it. By employing a green color scheme we will be more readily associated with being environmentally friendly, but the Equinox vehicle stamp helps to display what our team does. Our hope is that through the use of higher quality, more eye catching graphics we will be more able to attract the attention of our target audience. Finally, as an update to our sponsors and supporters, the UWHVT has published the newest installment of the “Quarterly Cow”. This publication is used to update our supporters on our progress and give them insight as to what the team is currently doing and what events they may be able to see us at in the near future. The Quarterly Cow is also displayed on our website so that it is available to anyone who may be interested. Conclusion:

The UWHVT has continued to work to improve their marketing strategy as well as their social impact in the community. Through both local and national events the UWHVT has worked to maximize the distribution of information about hybrid technology and the importance of working toward greener technologies. The UWHVT has taken into consideration all demographics in order to maximize our positive effect on social perceptions of hybrid technology. The UWHVT has attained positive feedback and useful data to help better understand the desires of the general public. Through constructive conversations with consumers and vehicle enthusiasts, the UWHVT has gathered information that cannot be quantified in graphs and charts. By gaining an understanding of the perceptions of the average American car consumer the UWHVT can extrapolate positive advancements that can be made to our vehicle in order to better mirror the desires of the public. Our team has also employed advanced tactics to acquire necessary data pertaining to trends revolving around viewers of our team website. By gathering data about our website through Google Analytics we are able to track critical data about our website readers. Data that is attained is used to develop areas of our website that receives elevated

levels of traffic in order to maximize our information’s impact. We feel that by employing data acquisition software of this type we will more accurately be able to quantify the impact we make on our audience. Through the usage of promotional items we are able to penetrate into the daily lives of our audience and by distributing promotional items that may be used on a daily basis we increase our exposure to that audience and open up the potential for our audience to review our site for more information. The team has already been able to track the impact that we have had on our audience. Following our Feb. 28th event at a Milwaukee Area High School the team was able to see the influx of website views from the geographical area of the event. We feel that through the events that the UWHVT has participated in we have been able to educate the public about the benefits of hybrid technology and help to improve the general perceptions and stigmas that surround hybrid technology. The UWHVT has currently spent approximately one third of their allotted marketing budget. The team has plans to design and purchase retractable informational banners to display at future events. These banners would provide comparative data between stock vehicle statistics as well as comparisons to other notable hybrid vehicles in order to better educate the public of the advancement that our vehicle is making.

Item $ Spent (dollars) % of budget Promotional Pens 400 8%

Promotional Magnets 400 8% Promotional Post‐Its 400 8%

Travel 6*190mi*(.47cents/mi) = 535.8 10.7%

Appendix A.

Activity Descriptions

1. Activity name: Girl Scout Tour Date/Time: 3/08/2008 Location: Engineering Centers Building, Garage – Madison WI Team participants: Kevin Olikara, Steve Erlien, Dan Mehr, and Mike Deau Audience: 3rd to 8th grade girl scouts and their parents Activity description/details: In this smaller tour we gave 20 girl scouts and 12 chaperones a tour of our facilities. They were split up into two equal groups in order to maximize exposure to the Moovada. One group learned about hybrid technology and one group was allowed to sit in the Moovada while they learned about controls for a hybrid. After about 8 minutes in each station we raised the Moovada and allowed the girls to sit underneath while they took their quiz. Key Messages Covered: The key technologies used in the Moovada including Bio‐fuels and regenerative braking. Any measurable results: Quizzes were given after the engineering segment. Assuming zero knowledge of hybrid vehicles beforehand, we are using these quizzes as gauge for how well we are educating a 3rd to 8th grade audience. Photos: See Appendix. Photo 6B, 7B, 2. Activity name: Hamilton High School Visit Date/Time: 2/28/2008 Location: Hamilton High School – Sussex, WI Team participants: Ben Fjellanger and Mike Deau Audience: High School students, their teachers. Activity description/details: Team members brought the Moovada to a Milwaukee area high school as a part of “project lead the way” initiative to expose high school students to science and engineering. We gave three presentations throughout the day to different classes of students from physics, autos, and pre‐engineering. In these discussions, we talked about the merits of hybrid technology, focusing primarily on the increased fuel economy and decreased emissions. Also, we covered engineering in general telling the students about the multiple opportunities in a wide array of engineering fields. Key Messages Covered: The discussed the impacts of hybrid vehicle technology on automobiles and the environment. We also covered the need for American engineers to lead the way towards a sustainable, green future. Any measurable results: We were asked to come back and do more events for “project lead the way”. This is a national project that is federally funded, and the schools in our area are dying for a way to show the direct impact of engineering on the environment. Photos: See Appendix. Photo 8B

3. Activity name: Greater Milwaukee Auto Show Date/Time: 2/28/08 – 3/1/08 Location: Midwest Express Center – Milwaukee, WI Team participants: Dan Grice, Ben Fjellanger, Mike Deau Audience: The general public. Automotive Enthusiasts. Activity description/details: The team brought the Moovada to the Auto Show in order to educate the public on the benefits of hybrid technology. In the process, we learned more about common misconceptions regarding hybrid vehicles, especially the belief that hybrid technology involves plugging into a power source. We also used this opportunity to do some positive media GM. As hybrid vehicle engineers, our opinion was sought after regarding the best available hybrid on currently on market. Our response was the 2008 Chevy Malibu. Key Messages Covered: Educate the general public and dispelling myths regarding hybrid vehicles Any measurable results: Many consumers walked away with a greater understanding of hybrid technology. Also, around 200 promotional pens, magnets and paper pads were given away. Photos: See Appendix. Photo 9B 4. Activity name: SAE Milwaukee Chapter Monthly Meeting Date/Time: 2/27/2008 Location: Engineering Centers Building, Garage – Madison WI Team participants: The entire team. Audience: Professionals in the area of automotive engineering. Mototron, Kohler, NI, Oshkosh Truck are among the represented companies. Activity description/details: We started the evening with a tour of the garage and accompanying facilities at UW. Then, after a brief introduction to the automotive teams, attendees sat down to a catered dinner and were encouraged to mingle. We made multiple industry contacts that night that seem keen in helping us develop a range extending vehicle for EcoCAR either by lending engineering support or product that may be of use. After the dinner the team was able to watch technical presentations given by MotoTron and Dr. Glenn Bower. Key Messages Covered: Supporting the automotive groups at UW is a great way for your company to be given coverage. The example of MotoTron was given where 14 of the 17 Challenge X teams now use controllers donated by MotoTron. Any measurable results: None. Photos: Dans Computer

5. Location: Garage Team participants: Lehla Vakili Audience: 12 Capital Science and Engineering Fair high school students. The annual Capital Science & Engineering Fair was established to provide high school students from South Central Wisconsin the opportunity to showcase their research. Activity description/details: Students were given a tour of the Hybrid Bay area. Lehla showed the team the engine compartment and turned the Moovada on. Then the students got to see all of the things the Wisconsin team has done to make the vehicle appealing to a consumer (entertainment center, back lights, 12 v plug in, etc). Finally, the cover to the battery in the back of the vehicle was removed to show off the Johnson Controls Nickel Metal Hydride battery. Key Messages Covered: How the competition works to alter a gasoline vehicle to a hybrid vehicle. This was a high school science and engineering club so the students were encouraged to consider joining a team like this when they graduate. The fundamentals of making biodiesel and diesel engines were covered. How regenerative breaking, induction motors, and battery power work together to power the rear of the Moovada was talked about. Any measurable results: The students asked several questions, indicating their interest in the subject. After the tour, the teacher/advisor for the club expressed how impressed she was with the team and the knowledge that was offered in the tour and offered her recommendation in future endeavors. Also, a student had a personal question about a project he was starting of his own. 6. Activity name: Girl Scout Tour and Activities Date/Time: 2/282008 Location: Engineering Centers Building ‐ Madison, WI Team participants: Steve Erlien, Kevin Olikara, Dave Nguyen, Matt Coyne, Lehla Vakili and Mike Deau Audience: 3rd to 8th grade girl scouts and their parents. Activity description/details: Through a coordinated effort with the UW chapter of the Society of Women Engineers (SWE) we facilitated over 90 girl scouts and chaperones. Because the group was so large the team broke the scouts into three groups. Each group had a different activity that involved learning about engineering and hybrid vehicles. The first group was taught about opportunities in an engineering career and was given an overview of hybrid technology and why it is so important for our environment. After this discussion the girls were given a brief, but fun, quiz on the concepts that they had learned about. Following this they rotated to station two which involved actually learning about the UW Hybrid Vehicle. The girls got to sit in the car and see some of the modifications the team has made and also get a fun lesson about the control code that runs the car. The girls especially liked when Kevin started the car remotely via the computer. Our final station involved a fun, hands‐on activity. The girls were challenged to engineer a tower made of only paper and tape, the highest tower was declared the winner. In all we reached nearly 100 people while educated a 3rd‐8th grade audience. Key Messages Covered: The key technologies used in the Moovada including Bio‐fuels and regenerative braking.

Any measurable results: Quizzes were given after the engineering segment. Assuming zero knowledge of hybrid vehicles beforehand, we are using these quizzes as gauge for how well we are educating a 3rd to 8th grade audience. Photos: See Appendix. Photo 12B, 13B 7. Activity name: College of Engineering Walking Tours Date/Time: 2 per week, every week Location: ECB Garage. Madison, WI. Team participants: Entire Team Audience: Prospective Engineering Students. Activity description/details: The College of Engineering sets up tours that go though the engineering campus detailing all of the “cool” activities that prospective students could hope to participate in. One of those stops happens to be garage in ECB, and the home of the hybrid team. Once there, the prospective students and their parents are given a short speech about each of the teams from one of the members currently working in the shop. The hybrid team focuses our five minutes on the in house research and development of new, environmentally friendly technologies. We also use this exposure as an opportunity to recruit the students into the auto projects. Key Messages Covered: UW is an award winning, competitive college that is on the cutting edge of hybrid technologies. Any measurable results: None. Photos: N/A 8. Activity name: JCI Sponsor Visit Date/Time: 2/1/208 Location: Milwaukee, Wisconsin Team participants: The entire Team Audience: JCI Executives Activity description/details: The team went to JCI to procure a Lithium Ion battery pack. Instead, we were able to acquire a donated set of new Ni‐Mh batteries. The team also received a tour of the lab where the batteries are manufactured. Key Messages Covered: A hybrid enabled with lithium ion batteries can achieve higher fuel economies and lower emissions. Any measurable results: Through this visit the team was able to acquire sponsorship for new batteries for our vehicle.

9. Activity name: Recycling Facilities Tour Date/Time: 1/28/08 Location: All Metal Recycling LLC. – Madison, WI Team participants: Ben Fjellanger, Mike Deau Audience: Local business leaders in the area of metal recycling. Activity description/details: Hybrid team members took the Moovada to the local metal recycling plant in order garner a better understanding of the recycling process. We feel that in order to advocate a lifestyle of “sustainable mobility”, the team must be willing to act on some of these practices. By talking to the owner of the business, we were able to become more eco‐friendly by committing to recycle all the scrap metal in the garage. Key Messages Covered: The University of Wisconsin, students, and Challenge X support recycling efforts. Any measurable results: Built positive relationship with members of local commerce. Photos: None. 10. Activity name: Thorstad’s Sponsor Appreciation Visit Date/Time: Location: Thorstad's Chevy ‐ Madison, WI Team participants: Dan Mehr, Ben Fjellanger, Mike Deau Audience: Owner, Managers and Shop worker for Thorstad’s Chevrolet Activity description/details: When considering all of the 2008 upgrades that our team has executed on the Moovada, we needed a dependable and professional painting service. The team turned to Thorstad’s, which has the most top tier GM certified mechanics in the nation. In order to show our appreciation for their services, we took the Moovada to their dealership to give the owner, and other managers a ride and drive. Then we took it to the shop and talked to all of the mechanics that work on GM vehicles on a daily basis. This experience has proven in valuable because it gives the team an insight to the maintenance of hybrid vehicles which must be considered during the design process. Key Messages Covered: The design, technology and business of hybrid vehicles. Any measurable results: We were asked to do more events with Thorstad’s. Photos: Nope. 11. Activity name: Consumer Electronics Show (CES) Date/Time: 1/6/2008 – 1/13/2008 Location: Las Vegas Convention Center – Las Vegas, NV Team participants: Chris Meyer, Glenn Bower, Mike Deau, Kevin Olikara, Steve Erlien, Nick Matthias Audience: Professionals in the area of automotive electronics. Activity description/details: Hybrid team members travelled to Las Vegas to attend this world renowned convention. CES offered the team the opportunity to support one of our main sponsors, Clarion, in its efforts to showcase its involvement with sustainable vehicles. We were also able to

discuss our vehicle’s hybrid technology with many vendors, and from these dialogues, the team was able to secure sponsorships as well as future media coverage. Key Messages Covered: Introduced the vendors to Challenge X. Spoke to public on the relationship between the University of Wisconsin and Clarion. Any measurable results: We secured a sponsorship from Vibration X and have potential media coverage from DailyTech. Also, Clarion has agreed to give the team its latest model audio and video equipment. Photos: 14B. 12. Activity name: SWE Automotive Maintenance Night Date/Time: 11/14/2007 Location: Engineering Centers Building, Garage – Madison WI Team participants: Ben Fjellanger, Mike Deau, Mike Delany, Dave Nguyen, Chris Meyer Audience: Freshman through sophomore females majoring in an engineering related field. Activity description/details: Every semester, the Hybrid team coordinates with the University of Wisconsin chapter of the Society of Women Engineers (SWE) to teach their members about routine automotive maintenance. During this two hour event, our team members demonstrated on a volunteer’s car how to change the oil, the coolant, the windshield washer fluid, and how to repair a flat tire using only a scissors jack and standard spare wheel. During the event we simulated the common practices of car maintenance. Key Messages Covered: Maintaining your vehicle is an easier, less costly alternative to a crucial power train systems failure. A well maintained vehicle will produce have a higher fuel economy and less emissions. Any measurable results: Members who attended previous semester’s events have yet to return. We see this as retention of knowledge. Photos: 12B, 13B 13. Activity name: Clarion Photo Shoot Date/Time: Nov 30 1‐3pm Location: Cypress, CA Team participants: Glenn Bower, Matt Michalak, Steve Erlien, Matt Coyne Audience: Clarion Corp and the General Public Activity description/details: This was our professional photo shoot for Clarion. These pictures will be used in a promotional article covering the convergence of “green” automotive technology with high end audio equipment. Key Messages Covered: GPS navigation critical to minimizing driving time and thus improving fuel economy. Any measurable results: 60,000 readership coverage through magazine. Photos:

14. Activity name: Peterson auto museum Date/Time: Nov 29 Location: Los Angeles CA Team participants: Dan Mehr, Glenn Bower, and Matt Michalak Audience: Media Activity description/details: This was one of Wisconsin’s major media events. The team fielded questions about the utility of hybrid vehicles as well as more technical details about our Moovada. Key Messages Covered: Utility of hybrid power train, value of competition and the role of GM in our development as hybrid power train engineers. Any measurable results: Outputs: Two TV hits, one radio hit, one newspaper hit Photos: None 15. Activity name: EVS Date/Time: Dec 2‐3 Location: Anaheim, CA Team participants: Dan Mehr, Glenn Bower, Steve Erlien Matt Coyne, and Lehla Vakili Audience: General public and Media Activity description/details: Through Challenge X, UW was able to attend the 23rd annual EVS in Anaheim CA. At this event the team was exposed to the general public, news and print media, as well as other technical exhibitors. We also had the opportunity to give a ride and drive to the reporter from LA Vehicle ride and drive in the Moovada. Key Messages Covered: Hybrid vehicle performance and drivability any measurable results: Paper presentation attendance based on ride and drive (50 people showed up) Photos: None 16. Activity name: Jay Leno Garage Tour Date/Time: Nov. 28 Location: Burbank, CA Team participants: Dan Mehr and Glenn Bower Audience: Jay Leno, Internet public Activity description/details: The hybrid team had the opportunity to meet with Jay Leno in his Burbank Garage. There was an informal conducted where we were able to describe our technology to Jay, as well as our main achievements. Key Messages Covered: Hybrid vehicle performance Any measurable results: On Jay Leno’s website, most of the comments are pro‐Wisconsin. Photos: 16A,B

17. Activity name: LATTC Display Date/Time: Nov 27‐Nov 28 Location: Los Angeles CA Team participants: Dan Mehr, Glenn Bower, Matt Michalak, Steve Erlien Matt Coyne, and Lehla Vakili Audience: College Students and Instructors Activity description/details: We ordered the most pizza at one location ever received at one time. We showed the technicians and the students the functionality of our hybrid. Key Messages Covered: Utility of Hybrids and Feasibility Any measurable results: None Photos: None

Appendix B: Photos

1B.

UWHVT Photo Dec. 17 2007 Daily Cardinal

16A,B

UWHVT Team Leader with Jay Leno

3B.

New UWHVT 2008 Logo

4B

Screen Shot of the New UW Hybrid Webpage

5B

Screen Shot of Google analytics for UW Hybrid Webpage

6B.

Girl Scout Troops Prior to Event

7B.

Steve Erlien Speaking with Girl Scout Troops

8B.

Milwaukee High School Outreach Event

9B.

Greater Milwaukee Auto Show

10B.

SWE Auto Maintenance Night

11B.

SWE Auto Maintenance Night

12B.

Girl Scout Event

13B.

Girl Scout Event

14B

Glenn and Team with VP of North American Marketing for Clarion at CES

Documents

Challenge X 2008 Marketing Outreach · 2020. 1. 30. · Show (CES) Las Vegas, NV 1/6/2008 – 1/13/2008 Las Vegas Convention Center, Las Vegas, NV Members of industry in the area