CHALLENGE

GCSE Business Studies

Invent a Fairtrade snack, design

the packaging and promotional

campaign.

Deadline: 2nd September 2020

CONGRATULATIONS for choosing to study GCSE Business in Year 10. This is a

fantastic course. While studying the first two units of this course you are likely to learn

a lot of new things. You will be introduced to the world of small businesses and will look at

what makes someone a successful business person. You will find out how to develop an

idea and spot an opportunity, and turn that into a successful business.

We’ve all thought about the ways in which we’d make our favourite snack

tastier or more eye-catching, and the aim of this challenge is to do just

that! We want to encourage the next generation of decision- makers to

think creatively and be pioneering in their approach to life and enterprise,

as well as consider the impact their everyday choices have and the

importance of putting people before profit. This is a fairtrade project, and

looks at products already produced by TraidCraft.

In summary, the competition asks your group to:

• Come up with a new snack idea

• Invent a name for it

• Design the logo and packaging

• Design a marketing campaign to promote it

Full details and design templates are in the competition pack.

Happy designing!

1. A Fairtrade snack idea This could be something that exists but not as a

Fairtrade product, or a totally new idea of your

own.

There is no restriction on the format – it can

be in a bag, a bar, a box or any other style of

packaging. There are some packaging templates if

you’d like to use them but it’s not obligatory if you

have a better idea! Use your imagination!

The product must qualify for Fairtrade

certification so it must have one or more of the

following ingredients:

Fruit: raisins, apricots, blueberries,

bananas, mangos, dates, sultanas,

pineapple, grapefruit, grapes,

oranges and lemons.

Nuts and beans: brazil nuts,

cashew nuts, almonds, peanuts,

walnuts, cocoa beans (chocolate

– milk, white, dark) and coffee

beans.

Other: sugar and all products

made of sugar, crisped rice,

yoghurt coating, honey, candied

ginger.

You may also include the following

ingredients: cranberries, kiwi fruit,

peaches, pears, apples and hazelnuts.

We wouldn’t recommend using potatoes

or oats in your snack as these can’t be

Fairtrade certified.

We don’t expect you to work out a

whole recipe or to know about

binding ingredients and manufacturing

guidelines - we’re just looking for the

basic idea!

2. A snack name This should be catchy and it’s best to avoid

trademark names belonging to other companies

(e.g. Smarties®) as we won’t be able to use them!

3. A packaging design This is to make your product appeal to the target

audience and make it stand out on the shelf! It’s

a chance to be really creative and come up with

your own, original ideas. Best to avoid any

characters or trademarks belonging to other

companies (e.g. Tony the Tiger) as we won’t be

able to use them.

4. Marketing plan and campaign How are you going to advertise your new

product? This could include a poster or

billboard, magazine or newspaper advert, a TV,

internet or radio advert or any other form of

advertising you like.

We don’t expect you to send in video or audio

files and they won’t be judged more favourably

than any other form of advert, but if you do make

any video or audio adverts as part of your

campaign, you can send them as part of your

entry as long as they’re in the following format:

On a CDROM or DVD saved as a .wmv or

.mov file compatible with Windows Media

Player or Quicktime Player. The CDROM or

DVD must not contain any other files

apart from those which form part of your

competition entry. Video or audio files

must be no longer than 30 seconds each

and we will only look at/listen to one of

each type of file (one video and one audio

clip). Unfortunately we cannot return these

discs to you.

5. An explanation of what you

have learnt through taking part

in the competition. This should be no more than 2 sides of A4.

We’d like you to talk about what you’ve learnt

about Fairtrade and any other ethical

decisions you’ve had to make, about business

skills (especially designing and marketing a

product) and about working as a team.

If you word process this (which you don’t have

to), the font should be easy to read and no

smaller than point size 12.

Geobar is one of the most popular grocery items sold by Traidcraft. This diagram

shows you some of the key features of Traidcraft’s existing packaging. We don’t want

to restrict your creativity so your design doesn’t need to look like this, but it gives

you an idea of some of the things you might like to include:

Motivation to Buy

Brand

Traidcraft food packaging logo

Product Description

Fairtrade Mark*

Contents of Box

Key selling feature of the product

Here are some other examples of some different

Traidcraft packaging.

8

In coming up with your product idea and

designing the packaging and promotional

campaign, you may like to think about the

following:

• What products already exist that you

think are delicious?

• What Fairtrade products already exist?

• What is already part of Traidcraft’s

range? (see traidcraftshop.co.uk)

• What is the target audience of your

snack?

• How can you make your snack appealing

to your target audience?

• What ideas can you get from looking at

packaging on other products?

• What are the Unique Selling Points

(USPs) of your product?

• How will you explain the USPs to your

prospective customers?

• What is the competition for your

product?

• How can you make your product stand

out from competitors’ products?

• How feasible might it be to manufacture

or produce your product?

Fair trade products are sourced ethically, from

producers who are paid fairly and have decent

working conditions.

• How can you ensure that the

Fairtrade aspects of your product

come across to potential

customers?

• What are the environmental credentials

of your product?

You may find some of the information

included with this pack useful.

How you take part and who you get involved

is obviously totally up to you.

Feel free to blow up this image on a photocopier to complete your designs

but please do not submit entries any larger than A3 size.

Here are some packaging templates that you may like to use. Use of these is not obligatory.

Bagged Snack Template

Feel free to blow up this image on a photocopier to complete your designs

but please do not submit entries any larger than A3 size.

Here are some packaging templates that you may like to use. Use of these is not obligatory.

Boxed Snack Template

Feel free to blow up this image on a photocopier to complete your designs

but please do not submit entries any larger than A3 size.

Here are some packaging templates that you may like to use. Use of these is not obligatory.

Tube Snack Template (rolled and flat)

Feel free to blow up this image on a photocopier to complete your designs

but please do not submit entries any larger than A3 size.

Here are some packaging templates that you may like to use. Use of these is not obligatory.

Bar Template