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3

International Development Director: Nathalie SCHLEMMER-MAIREnathalie.s@depiltech.com – +33 (0)7 62 52 12 33

Development Manager: Alexandra VIERAalexandra@depiltech.com – +33 (0)6 58 01 28 31

DÉPIL TECH, 7 KEY STRENGTHS:

EXPERTISEDépil Tech is THE specialist in Intense Pulsed Light (IPL) offering two types of essential aesthetic treatment: permanent Hair Removal and skin care. All our photo-therapists undergo four weeks of initial training at Dépil Tech headquarters in Nice – home of the training centre. A combination of theory and practice is taught by physicians and professionals in this technology.

TECHNOLOGYOur service uses the latest innovations in the area of intense pulsed light. 98% of our clients achieve a permanent result in six sessions. All our Intense Pulsed Light (IPL) machines are designed and made in France.

EXCLUSIVITYOur technology and know-how are priceless assets. Our IPL machines are patented and only available to those within the Dépil Tech network, thanks to our exclusivity agreement with the manufacturer.

HIGH-END POSITIONDépil Tech is an high-end concept, as evidenced by the average spend at our centres of more than €700, payable in 12 instalments, offering an exceptional profitability.

TURNKEYRelax, and let us take care of everything, including design of the centre, project management, full project rollout, recruitment, administrative monitoring, initial training, communication, marketing and telemarketing. Dépil Tech has its own, custom-made furniture, manufactured in France.

INTERNETMore than 40% of our customers find us on the Web. This is a result of our unique know-how in search engine optimisation. We make sure that we are visible to search engines, social media, affinity websites and the online press.

ITOur cutting edge IT tools allow us to provide all information relative to the activities in our centres in real time: marketing, appointments, invoicing, client files, conversion rates, performance figures, online purchase of marketing and consumables, etc.

C’est ici que j’entretiens mon p’tit gazon*

Haute Dépilation Définitive et Rajeunissement de la Peau**

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International Development Director: Nathalie SCHLEMMER-MAIREnathalie.s@depiltech.com – +33 (0)7 62 52 12 33

Development Manager: Alexandra VIERAalexandra@depiltech.com – +33 (0)6 58 01 28 31

EXCEPTIONAL PROFITABILITY

The theoretical monthly breakeven point is reached at €12,000 of sales.

A centre typically turns over €300K annually with a single care cabin and €450K with two care cabins.

Historically, the monthly average salary of the director is approximately €4,500.

The overall average spend is approximately €700. The payment options are strong selling point.

Contrary to expectations, the average spend of clients reached via the Internet is more than €1,000, and this category of clients is growing.

On average one new Dépil Tech centre opens every week.

OPERATION

It takes around five weeks to set up a new centre.

Initial training is provided at Dépil Tech headquarters in Nice and lasts four weeks

Two days of additional training are delivered by the medical consultant from the IPL machine manufacturer.

All new clients attend an initial information appointment lasting on average 30 minutes, which should result in an actual sale of a package permanent hair removal or skin care.

A Dépil Tech centre operates with two people. One person in the cabin and the other dealing with appointments and reception.

In heavy populated areas we strongly recommend the installation of at least two cabins.

A hair removal session lasts approximately half an hour.

HIGHLY SATISFIED CLIENTS

98% of our hair removal clients achieve a permanent result in six sessions.

On average our service is rated 4.5/5 in feedback from hundreds of clients. These are genuine scores and have been certified by trusted third party eKomi.

One out of three new clients is referred by an existing client.

FACTS AND FIGURES

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International Development Director: Nathalie SCHLEMMER-MAIREnathalie.s@depiltech.com – +33 (0)7 62 52 12 33

Development Manager: Alexandra VIERAalexandra@depiltech.com – +33 (0)6 58 01 28 31

A VAST, INNOVATIVE AND DYNAMIC MARKET

Hair removal is the most widely used beauty service amongst women in France.Today, 85% of hair removal sales are still made through retail in the form of traditional razors, electric shavers or also waxes.Although hair removal is practised in one way or another by 99% of women, only 10-12% of these visit beauty salons. This frequency is increasing, however, with the arrival of reliable and safe permanent hair removal solutions.

PERMANENT HAIR REMOVAL IS BECOMING THE NORM

This segment is developing along two market segments, medical practices using lasers and beauty salons and spas using intense pulsed light (IPL).The stock of light beam machines was estimated at 8,000 in 2012 and is experiencing constant growth.To date the AFSSAPS (French Health Products Safety Agency) has noted only a few cases of minor burns or hyper-pigmentation, which disappeared after a few weeks. The reported cases were related to early treatments, and mostly at medical practices, involving laser machines which are stronger and more condensed than IPL machines.Permanent hair removal is tapping into a more demanding and increasingly male customer segment.The practice of IPL requires investment in high quality equipment, specialist training, implementation of treatment protocols and adherence to health and safety rules.

DÉPIL TECH: THE ADVENT OF A LEADER IN PERMANENT HAIR REMOVAL

Established in 2011, Dépil Tech is the first major domestic brand to make its mark in the permanent hair removal segment.In four short years, 80 centres have opened in five countries and the rate of openings is increasing every month.Looking to 2018, there will be more than 300 Dépil Tech centres across France. There are also plans to open centres abroad in the coming months (the franchise already has a presence in Switzerland, Luxembourg, Belgium and Mexico).The phenomenal success of the franchise is outstanding due to the growing appetite of consumers for permanent hair removal, given the performance of the results. But this success is also due to the quality of the Dépil Tech services as evidenced by the hundreds of positive ratings given by our clients and our overall average score of 4.5/5.

8 %2 to 3 times per week

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PERMANENT HAIR REMOVAL IS DÉPIL TECH’S CORE BUSINESS

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International Development Director: Nathalie SCHLEMMER-MAIREnathalie.s@depiltech.com – +33 (0)7 62 52 12 33

Development Manager: Alexandra VIERAalexandra@depiltech.com – +33 (0)6 58 01 28 31

THE ANTI-AGEING MARKET

Anti-ageing is the largest segment in the facial skin care category, with nearly 40% of the market. This segment is worth around €700 millions in Europe.Forecasts are that the anti-ageing market will experience sustained growth in the years to come, fuelled by the general ageing of the population and the persistent cult of youth.

THE PLAYERS

Multiple and varied players are active in this segment.The direct competitors of Dépil Tech in this segment are medical centres practising in aesthetics.Practitioners are generally dermatologists or aesthetics physicians and the treatment methods vary, including ultrasound, radiofrequency, infrared, superficial peeling, mesotherapy, fractional lasering, and injections of Botox or hyaluronic acid.More indirect competition comes from aesthetics surgeons practising lifting and deep peeling. Finally, there are beauty salons and also anti-ageing creams sold at perfumeries, pharmacies and in department stores.

THE DÉPIL TECH DIFFERENCE

Dépil Tech brings an innovative solution to the skin care market through the use of intense pulsed light.With harmful UVA, UVB, UVC and infrared filtered out, intense pulsed light provides significant stimulation to the production of collagen and elastin fibrils in the dermis. This allows the skin to thicken, become more elastic and look younger.This technique avoids cutaneous intrusion to the extent that it is performed by the introduction through cellular migration of collagen, elastin and hyaluronic acid. It maintains the chemical and electrical balance of the skin while providing it with its original texture and carnation. The result is visible from the first session. Furthermore, Dépil Tech takes a holistic approach to rejuvenation by combining nutrient-enriching cosmetic treatment with anti-wrinkle, tightening and lifting agents.

PHOTO-REJUVENATION: LIMITLESS POTENTIAL

depiltech.com

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International Development Director: Nathalie SCHLEMMER-MAIREnathalie.s@depiltech.com – +33 (0)7 62 52 12 33

Development Manager: Alexandra VIERAalexandra@depiltech.com – +33 (0)6 58 01 28 31

DÉPIL TECH HANDS YOU YOUR CLIENTS ON A PLATE

Dépil Tech’s strength also lies in its expertise in the area of marketing and communication.Campaigns are directly overseen by the founders and the managing director, formerly at Google. Dépil Tech’s search engine optimisation is by far the best in class, both in terms of natural referencing and sponsored links.The communication strategy based on buzz marketing and social networks is exceptionally efficient.Today Dépil Tech enjoys an upmarket and modern image, whilst retaining a slight detachment from the rest of the industry. Moreover, Dépil Tech has just signed a three-year agreement with its new ambassador Sébastien Chabal, the famous French rugby player. This strategy reinforces brand credibility and reputation and creates a presence in the press.

COMMUNICATION: YOU WILL BE KEPT BUSY FROM DAY ONE

Before each centre opens, a geo-targeted communication campaign is launched to create buzz.

Press releases and articles in the local media, placed by our PR agency.

Sponsored post Facebook campaign, promoted in the newsfeeds of residents in the town being served by the new centre.

SMS campaign, e-mailing, street marketing, posters, referrals, etc.

MARKETING: A CONTINUOUS FLOW OF QUALIFIED PROSPECTS EVERY DAY

Dépil Tech’s marketing campaigns do not stop – and they are recognised for their efficiency and above all for the returns they generate. The returns from these campaigns can be monitored in real time using a dedicated proprietary tool called TRAX.

Aggressive presence on search engines with sponsored links, in particular on Google.

A presence across social media (Facebook, Twitter, etc.) using targeted advertising.

Banner inventory purchase on content networks such as AdSense, Ligatus, etc.

Content marketing via the Dépil Tech blog and ad hoc networks such as Taboola, Outbrain and so on.

SEM Social

AdWords

Display Content Marketing

Appointment requests through the online form

Tele-operator immediately confirms the date of the

appointment with the prospect

Prospect attends appointment for first session

MARKETING AND COMMUNICATION

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International Development Director: Nathalie SCHLEMMER-MAIREnathalie.s@depiltech.com – +33 (0)7 62 52 12 33

Development Manager: Alexandra VIERAalexandra@depiltech.com – +33 (0)6 58 01 28 31

Dépil Tech centres are furnished with a High Tech Professional machine allowing to deliver benefits in high Hair Removal and skin photo Rejuvenation.

The high-class Galaxy Black machine, for which Dépil Tech enjoys exclusivity rights agreement is designed and manufactured in France by Eurofeedback the world’s number one brand in intense pulsed Light.With 17 registered patents and visible results as from the first session, this real mechanic jewel constitutes an advanced progress. Contrary to laser, it targets the hair without causing any damages/injuries towards the skin. This selective and non-invasive treatment, sends a luminous flash converted into heat by reacting to the hair’s melanin and erases the bulbs. Natural and without ultraviolet (UV), this polychromatic Light, secured and filtered displays any risk of burning, cancer or premature signs of skin aging due to UV.

Regarding its photo rejuvenation process, due to its thermic effects, it activates the fibroblast and reinitiates collagen production remodeling the dermis, giving its texture back, improves its flexibility and restores radiance to the complexion. This cure realized without any subcutaneous injections respects the skin’s balance, while improving its texture, wellness and eliminating any aging signs.

GALAXY: AN IPL MACHINE DESIGNED AND BUILD IN FRANCE

IMPLANTATIONS

AIX-EN-PROVENCE

AMIENS

ANGERS

ANNECY

ANTIBES

BASTIA

BAYONNE

BESANÇON

BÉZIERS

BLOIS

BORDEAUX

BOULOGNE-BILLANCOURT 1

BOURG-EN-BRESSE

BRIVE-LA-GAILLARDE

CAEN

CAGNES-SUR-MER

CANNES

CHAMBÉRY

CHÂTEAUROUX

CLERMONT-FERRAND

COLMAR

COMPIÈGNE

DIJON

DRAGUIGNAN

ÉVRY 2

FONTAINEBLEAU

GENÈVE (GARE CORNAVIN)

GRENOBLE

ISSY-LES-MOULINEAUX

LA GARDE

LA RÉUNION

LA VARENNE SAINT-HILAIRE

LE MANS

LEVALLOIS-PERRET

LILLE (GARE FLANDRES)

LILLE (RUE DES ARTS)

LUXEMBOURG

LYON 2

LYON 3

LYON 4

LYON 6

MÂCON

MARSEILLE 3

MARSEILLE 6

MELUN

MENTON

METZ

MEXICO CITY

MONTLUÇON

MONTPELLIER

MULHOUSE

NANTES CENTRE-VILLE

NICE (GARE THIERS)

NICE (RUE DE FRANCE)

NÎMES

ORLÉANS

PARIS 14 (DENFERT-ROCHEREAU)

PARIS 3

PARIS 15 (BEAUGRENELLE)

PARIS 16

PARIS 8 (HAUSSMANN)

PARIS 9 (SAINT-LAZARE)

PAU CENTRE

PERPIGNAN

POITIERS

RENNES

ROANNE

RODEZ

ROUEN

SABLÉ-SUR-SARTHE

SAINT-DENIS DE LA RÉUNION

SAINT-LAURENT-DU-VAR

SÈTE

STRASBOURG

THIONVILLE

TOULOUSE

TOULON

VANNES

VICHY

VINCENNES

WASQUEHAL

TOULOUSE

TOULON

VANNES

VINCENNES

WASQUEHAL

Centres open*

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ANNEMASSE

ARLES

ASNIÈRES- SUR-SEINE

AVIGNON

BÂLE

BEAUVAIS

BELFORT

BIARRITZ

BLAGNAC

BORDEAUX 2

BOULOGNE- BILLANCOURT 2

BOURGES

BREST

BRUXELLES

CAEN

CERGY-PONTOISE

CHOLET

CLAMART

FRÉJUS

FRIBOURG-EN-BRISGAU

GENNEVILLIERS

HYÈRES

LA ROCHE- SUR-YON

LORIENT

MARSEILLE 8

MEAUX

MONTÉLIMAR

MOUVAUX

NANCY

NANTERRE

NANTES NORD

NANTES SUD-EST

NARBONNE

NEUILLY- SUR-SEINE

NIORT

OLIVET

OULLINS

PARIS 12

PARIS 17

PARIS 6

PARIS 8 (MIROMESNIL)

QUIMPER

REIMS

RUEIL MALMAISON

SAINT-PIERRE DE LA RÉUNION

SAINT-QUENTIN

SALON-DE-PROVENCE

SANARY-SUR-MER

SOISSONS

TASSIN LA DEMI-LUNE

TOURS

VALENCE

VERSAILLES

VILLIERS-SUR-MARNE

(*) These lists are updated regularly and can be found on our website www.franchise.depiltech.com

ROYAUME-UNI

B E L G I Q U E

H O L L A N D E

A L L E M A G N E

SUISSE

LUX.

E S PA G N E

I TA L I E

MONACO

ROYAUME-UNI

B E L G I Q U E

H O L L A N D E

A L L E M A G N E

SUISSE

LUX.

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I TA L I E

MONACO

depiltech.com

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International Development Director: Nathalie SCHLEMMER-MAIREnathalie.s@depiltech.com – +33 (0)7 62 52 12 33

Development Manager: Alexandra VIERAalexandra@depiltech.com – +33 (0)6 58 01 28 31

THE PROCESS PRIOR TO THE LAUNCH OF YOUR DÉPIL TECH CENTRE

1 As a prerequisite you must be able to provide €40,000 to finance the project (this is a requirement from the banks before considering any financing proposal).

2 Initial telephone contact with the International Development Director.

3 Sending by mail of the pre-contractual information document filled in with your personal details and the location applied for, initialled on each page, dated, signed and sent by registered mail to the following address: Dépil Tech, 196 avenue de la Californie, Résidence California Park, Château de Leliwa, 06200 Nice, France.

4 Consideration of your application.

5 If your application is accepted, signing of the franchise agreement.

6 Once the franchise agreement has been signed your application for bank financing (if required) is put together.

7 Confirmation of the commercial premises and preparation of the design layout document.

8 Start of the works.

9 Recruitment, training and procurement.

10 Deployment of communication and marketing tools.

11 A centre opens on average four months after the franchise agreement is signed.

Paul & Jean-Baptiste MAUVENUCo-founders

Dépil Tech Franchise Headquarters

Château de Leliwa 196 avenue de la Californie, Résidence California Park, 06200 Nice, France.

International Development Director: Nathalie SCHLEMMER-MAIREnathalie.s@depiltech.com – +33 (0)7 62 52 12 33

Development Manager: Alexandra VIERAalexandra@depiltech.com - +33 (0)6 58 01 28 31

franchise.depiltech.com

Dépil Tech Franchise Headquarters – Château de Leliwa

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