Business Research Methods

William G. Zikmund

Chapter 25: Communicating Research Results:

Report Writing

Report parts

Prefatory parts Main body of the report Appended parts

Prefatory parts

Title page

Letter oftransmittal

Letter ofauthorization

Table of contents

Objectives

Results

Conclusions

Recommendations

Summary

Main body of the report

Introduction

Methodology

Area 1

Area 2

Final area

Results Limitations

Conclusions and recommendations

Appended parts

Data collectionforms

Detailedcalculations

General tables

Bibliography

MessageCommunicator AudienceEncoding Decoding

Communication

Field of Experience Field of Experience

The Communication Process

"I have a spelling checkerIt came with my PC;It plainly marks four my revueMistakes I cannot sea.I've run this poem threw it,I'm sure your pleased too no,Its letter perfect in it's weigh,My checker tolled me sew."

-Janet Minor

"I have a spelling checkerIt came with my PC;It plainly marks four my revueMistakes I cannot sea.I've run this poem threw it,I'm sure your pleased too no,Its letter perfect in it's weigh,My checker tolled me sew."

-Janet Minor