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ARCHITECTURAL DIGEST THE INTERNATIONAL DESIGN AUTHORITY

Ch 9 Architectural Digest

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ARCHITECTURAL DIGESTTHE INTERNATIONAL DESIGN AUTHORITY

APREMIER

ANDGLOBAL

DESTINATIONFOR THE

BEST IN

DESIGNCover property located in: Bever ly Hil ls , California, United States

Our collaboration includes EXCLUSIVE OWNERSHIP positions on AD.com’s home page, the Estates For Sale Section and DesignFile, which experienced a stellar reception upon its late 2013 launch. Highly-visible digital exposure points as well as social media efforts that have been closely aligned with AD’s editorial calendar will run throughout the year. Together, this multi-platform approach provides year-long exposure leveraging new innovative ad units, optimized technology and a richer content experience to properly position the listings represented by our network to the most inspirational home enthusiasts worldwide and deliver 14 million media impressions throughout the year.

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ESTATES FOR SALE [Brand Exclusive] The digital adaptation of AD’s most read print section has now also become the MOST VISITED area of their website providing online visitors with a pre-mier look inside celebrity homes and an ongoing tour of the extraordinary properties in the world.

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As the marquee partner of the Estates for Sale, Sotheby’s International Realty is the EXCLUSIVE sponsor enjoying 100% share of voice where our banner ads and impactful, interactive portrait ad unit are dominantly positioned throughout this section of the site.

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FURTHER BRAND ALIGNMENT, INNOVATION AND CATEGORY EXCLUSIVITY Our integrated online partnership with AD includes various additional sponsorships that will run throughout the course of the year including featured AD home page banner advertising as well as integration into AD’s latest innovation, DesignFile. AD DesignFile is the ultimate online

resource for inspiring reno-vation and decorating ideas. This easy-to-use tool en-ables users to search thou-sands of images from the Architectural Digest and

Conde Nast archives, then save and share their favorite spaces. And Sotheby’s International Realty is the category exclusive partner during the course of our sponsorship.

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In 2013, AD’s online & social media strategies integrated and blossomed, resulting in

30+% growth.

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CONNECTING SOCIALLY AD’s exceedingly popular suite of blogs, provide the foundation to feature our brand in a very powerful and eloquent manner. Custom “blogvertorials” combine engaging banner ad units along with brand provided editorial that runs periodically throughout the year to keep readers engaged with our brand and drive awareness of our listing inventory. Content is deliberately aligned with AD’s editorial calendar and features the extraordinary lifestyles, destinations and properties represented by our brand worldwide.

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architecturaldigest.comMonthly Uniques: 630,328

Visits: 785,237Total Site Page Views: 7.5 million

Page Views per Visit: 19.5Time Spent per Visit Session: 5.9 mins

social growth [last 7 months] 30% increase in Twitter followers

35% “likes increased” on Facebook

Source: Omniture, June 2013

TOGETHER WE ARE INSPIRING AFFLUENT HOME ENTHUSIASTS around the world utilizing an all-encompass-ing, multi-platform approach with evergreen placements and exclusivity that combine will deliver 14 million media impressions world-wide in 2014.

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KEY INTERNATIONAL MARKETSTOTAL

UNIQUE

VISITORS

TOTAL

VISITS

TOTAL

PAGES

VIEWED

United States 241,377 3,832,707 644,477Canada 31,337 498,001 43,528United Kingdom 21,741 264,749 30,809Italy 11,280 202,376 17,611Australia 12,474 194,988 19,113Germany 8,229 130,185 12,365Brazil 6,766 117,478 9,877France 8,815 112,153 12,521Spain 5,501 111,096 8,827Mexico 5,642 107,528 10,249India 9,066 90,479 11,322China 2,686 89,969 4,871Greece 3,626 81,637 5,860Russian Federation 3,157 68,829 6,822Portugal 2,281 56,832 3,801Philippines 3,773 55,001 5,399Netherlands 3,385 50,860 5,231Argentina 1,763 45,188 2,875Switzerland 2,484 39,335 3,577South Africa 2,474 38,951 3,549Sweden 2,790 36,493 4,197Turkey 2,474 36,488 3,585Poland 2,139 33,213 3,215Belgium 2,274 32,059 3,281New Zealand 2,361 31,052 3,430Singapore 2,400 30,198 3,484

402,295 6,387,845

TOP US MARKETS

REGION

TOTAL

UNIQUE

VISITORS

TOTAL

VISITS

TOTAL

PAGES

VIEWED

New York 30,622 45,805 441,190Los Angeles 9,678 13,025 130,235Chicago 5,804 7,427 78,431Houston 5,147 6,113 66,848San Francisco 4,213 5,671 57,764Washington DC 3,634 4,739 58,876Dallas, TX 3,102 3,802 41,729Atlanta, GA 3,079 3,720 36,891Seattle, WA 2,906 3,884 38,317San Diego, CA 2,821 3,734 39,463Minneapolos, MN 2,412 2,718 23,426Miami, FL 2,364 3,256 34,459Philadelphia, PA 2,347 3,072 31,150Austin, TX 2,330 3,125 33,259Phoenix, AZ 2,254 2,667 27,707Denver, CO 2,247 2,758 27,701Boston, MA 2,176 3,020 37,721Portland, OR 1,981 2,544 29,525San Antonio, TX 1,714 2,086 23,877St. Louis, MO 1,651 2,081 22,841San Jose, CA 1,592 1,935 22,880Las Vegas, NV 1,530 1,989 22,475

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© MMXIV Sotheby’s International Realty A!liates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty A!liates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each O!ce Is Independently Owned And Operated.