CG Trends Taking Stage

8/2/2019 CG Trends Taking Stage

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p cg planning insights


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CG TRENDS TAKING STAGE OVERVIEW

HEALTH & WELLNESS

technuition

destination, world

eduhealth

my voice

luxevalue

holistic me

our voice

impact ulfllment

TECHNOLOGY

CULTURE & VALUES


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MULTI-CULTURALNUANCE:f lll p pl.

LIFE STAGE:deinestime rameo trendaccordingto consumer

behavior+ attentive

p .

+ emerging

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+ PrevaLent jp l .

CONSUMERMINDSET:df pl.

KEY


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TECHNUITION

as technoLogy continues to evoLve, consumers aredemanding brands go beyond the Latest gadget andcreate intuitive and PersonaLized service that aLLowstheir unique desired eatures to be brought to market.

attentive

i want neXt LeveL

Products thatare not Just theLatest and greatest,but eXceed myeXPectations andthen some.

CONSUMER MINDSETLIFE STAGE

MULTICULTURAL NUANCE:mlll l l l l( nl, a a p 44%, hp 56%, 36% l ppl). L , ll pl l xp.


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TECHNUITION


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MY VOICE

within the marketPLace, consumers have ound their voice, and knowhow to use it. a shit in controL has taken PLace, with new sourceso inLuence becoming mainstream. consumers are connecting withothers and imPact no Longer starts and ends with brand messages.

PrevaLent oh shit, ihave a voice.


MULTICULTURAL NUANCE:mlll l l. b ll p l l p p pl p l.b , a-a pp l, ,l pp... w s, tl Jl. sll, hp l ll j . J vll, hp t.


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MULTICULTURAL NUANCE:a a hp l p ( P r c, 25% a a 19% hpl t p 13% l ppl) l l pll p l. t a a t pp l pll ... - cl mill nyu P. sl l ... i l xp l j L l . m i cnn

OUR VOICE

PrevaLent together,we can makea change!


gLobaLLy, consumers have ound their voice, and areusing it to take action. a shit in PoLiticaL imPact hastaken PLace, and consumers are connecting withothers to voice their oPinion and inLuence change.


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MY VOICE &OUR VOICE


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MULTICULTURAL NUANCE:a a p ll , p p ll l xp. bl xll, pl, , x x P, i d, P. J-z. hp p a l p p . w l xpl -l, hp xp p a l... el ell, ali n a o w s

consumers are thinking gLobaL rom their Living rooms. weLcomea new worLd traveLer - whos never had to stamP their PassPort -eXPeriencing new cuLtures and LiestyLes as easiLy as going onLine,or venturing out into their own neighborhoods and cities.

DESTINATION, WORLD

emerging


i want

eXPeriences thatare inLuencedby dierentcuLtures andLiestyLes.


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DESTINATION,WORLD


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MULTICULTURAL NUANCE:a a hp , p l 47% lxp (h P). h, . wl p , hp lp l p ( ml, 37% a a 41% hpp lx l p 34% l ppl, hp p 18% lp, p 15% l ppl).

as consumers continue to resPond to the economy with shoPPingsmarter and saving more, inding vaLue in their Purchases are key.however, there is stiLL a desire to eXPerience the good Lie, andconsumers who asPire to this are determined to ind baLance -in a miXture o LuXury and thrit in their sPending.

PrevaLent


i want a tasteo the goodLie - thingsi desire madeaordabLe.

LUXEVALUE


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LUXEVALUE


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MULTICULTURAL NUANCE:wl mlll pp ll , p pp ll ll. s i p ll ll ll lp . hp ex m c. a-a l ... l ll , l l. t w, blgb

consumers want to make a gLobaL imPact rom their LocaLenvironment, an evoLution rom doing good to beinggood. they desire to Purchase Products with PurPose thatcan both uLiLL their needs, and imPact others PositiveLy.

PrevaLent


i want toheLP others,whiLe heLPingmyseL.

IMPACT FULFILLMENT


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IMPACTFULFILLMENT


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MULTICULTURAL NUANCE:a a hp l l ll, l pl p ( ml, 70% hp 61% aa l ). h, l l p ll l xp l l ll l .

say heLLo to the LabeL Lovers! as consumers become moreProactive about their heaLth, they are using nutrition LabeLs asPart o their irst Line o deense. they are going by the numbers,adding uP the caLories and educating themseLves on what is good -and not good - or themseLves and their amiLies.

emerging


good orme? iLL bethe Judgeo that!

EDUHEALTH


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EDUHEALTH


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MULTICULTURAL NUANCE:a a al e-sl ll - l pp. al ( pll) p l- a a -- l, p- pp... il. hp p p l ll l ll. ol l p l L l ll l p L l ... - w kl, P coo t m s hpl

embracing an authentic sense o seL has evoLved rom naturaLbeauty, to naturaL goodness inside and out. consumers are takinga steP back rom traditionaL brands, and Looking or hoListicProducts that Provide naturaL soLutions to achieve their beauty,LiestyLe and weLLness ideaLs.

PrevaLent


i am reaL.

HOLISTIC ME


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HOLISTIC ME


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THE BOTTOM LINE

technoLogy isa gateway.

cuLture andvaLues oPendoors.

heaLth andweLLnesswiLL comestandard.

when used ProPerLy and in conJunction with key PassionPoints (mobiLe, sociaL media, etc) tech can take a brandreLationshiP rom transactionaL to conversationaL.

embracing cuLture and understanding its imPortanceand inLuence within consumers LiestyLe can heLPbrands orge a stronger, and more meaninguLconnection with its target base.

encouraging a heaLthuL LiestyLe and PromotingweLLness, i aPProPriate or the brand, can take aProduct rom a List item, to a key LiestyLe Partner.


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2012. aLL rights reserved. cg tr ends taking stage. 1035 w. Lake 3rd Loor chicago, iL 60607 oice 312 384 1906 aX 312 229 7867

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CG Trends Taking Stage