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BDORetail Compass Survey of CFOsMarket Uncertainty Clouds Retail CFOs’ 2016 Outlook: BDO Survey
Most Successful Promotions Follow the Currents of Consumer Preferences
2015
2014
20132011
2010
2009
2012
CFOs expect total projected sales growth to be consistent with 2015 levels
believe consumer confidence will decrease
report financial market volatility
+3.9%
+5.1%
+3.2%
+4.5%
+3.0%
+1.9%
26%
as the leading factor influencing consumer confidence, compared to 26% in 2015
The number of CFOs who are prioritizing global expansion as a growth tactic decreased from 12% in 2014 to 1% this year
46%
E-mail and social media promotions
31%Free shipping20%
In-store promotions
22%Print and TV promotional discounts
19%are concerned about the new lease accounting standards
43%
26%29%21%20%
15%8%8%
-5.6%
11%2015
8%2014
Competition and consolidation in the
retail sector
Individual income taxes
20% Corporate federal income tax
18% Payroll-related taxes
Federal, state and/or local regulations
Geopolitical events/natural
disastersProtection of
customer data from potential breach
U.S. and foreign supplier concerns
Excess inventory
Top risks cited by CFOs for the year ahead, include:
CFOs' top three tax concerns:
The two most successful promotional strategies in 2015:
...and the least:
The BDO Retail Compass Survey of CFOs is a national telephone survey conducted by Market Measurement, Inc., an independent market research consulting firm, whose executive interviewers spoke directly to chief financial o�cers using a telephone survey conducted within a scientifically-developed, pure random sample of the nation’s retailers.
BDO is the brand name for BDO USA, LLP, a U.S. professional services firm providing assurance, tax, advisory and consulting services to a wide range of publicly traded and privately held companies. For more than 100 years, BDO has provided quality service through the active involvement of experienced and committed professionals. The firm serves clients through 63 o�ces and more than 450 independent alliance firm locations nationwide. As an independent Member Firm of BDO International Limited, BDO serves multi-national clients through a global network of 1,408 o�ces in 154 countries. BDO USA, LLP, a Delaware limited liability partnership, is the U.S. member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. BDO is the brand name for the BDO network and for each of the BDO Member Firms. For more information please visit: www.bdo.com.
2016
2016+3.4%
CFOs Forecast Modest Growth in 2016 Amid Market Turbulence
CFOs Report Predictions for Industry Conditions and Regulatory Atmosphere
For more information, visit blog.bdo.com/ or contact Doug Hart, partner in BDO’s Consumer Business practice: [email protected] / 415-490-3314
Connect with us on Twitter @BDOConsumer
