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  • BDO Retail Compass Survey of CFOs Market Uncertainty Clouds Retail CFOs’ 2016 Outlook: BDO Survey

    Most Successful Promotions Follow the Currents of Consumer Preferences







    CFOs expect total projected sales growth to be consistent with 2015 levels

    believe consumer confidence will decrease

    report financial market volatility








    as the leading factor influencing consumer confidence, compared to 26% in 2015

    The number of CFOs who are prioritizing global expansion as a growth tactic decreased from 12% in 2014 to 1% this year


    E-mail and social media promotions

    31% Free shipping 20%

    In-store promotions

    22% Print and TV promotional discounts

    19% are concerned about the new lease accounting standards


    26%29% 21% 20%

    15% 8% 8%


    11% 2015

    8% 2014

    Competition and consolidation in the

    retail sector

    Individual income taxes

    20% Corporate federal income tax

    18% Payroll-related taxes

    Federal, state and/or local regulations

    Geopolitical events/natural

    disasters Protection of

    customer data from potential breach

    U.S. and foreign supplier concerns

    Excess inventory

    Top risks cited by CFOs for the year ahead, include:

    CFOs' top three tax concerns:

    The two most successful promotional strategies in 2015:

    ...and the least:

    The BDO Retail Compass Survey of CFOs is a national telephone survey conducted by Market Measurement, Inc., an independent market research consulting firm, whose executive interviewers spoke directly to chief financial o�cers using a telephone survey conducted within a scientifically-developed, pure random sample of the nation’s retailers.

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    2016 +3.4%

    CFOs Forecast Modest Growth in 2016 Amid Market Turbulence

    CFOs Report Predictions for Industry Conditions and Regulatory Atmosphere

    For more information, visit or contact Doug Hart, partner in BDO’s Consumer Business practice: [email protected] / 415-490-3314

    Connect with us on Twitter @BDOConsumer