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  • BDO Retail Compass Survey of CFOs Market Uncertainty Clouds Retail CFOs’ 2016 Outlook: BDO Survey

    Most Successful Promotions Follow the Currents of Consumer Preferences

    2015

    2014

    20132011

    2010

    2009

    2012

    CFOs expect total projected sales growth to be consistent with 2015 levels

    believe consumer confidence will decrease

    report financial market volatility

    +3.9%

    +5.1%

    +3.2%

    +4.5%

    +3.0%

    +1.9%

    26%

    as the leading factor influencing consumer confidence, compared to 26% in 2015

    The number of CFOs who are prioritizing global expansion as a growth tactic decreased from 12% in 2014 to 1% this year

    46%

    E-mail and social media promotions

    31% Free shipping 20%

    In-store promotions

    22% Print and TV promotional discounts

    19% are concerned about the new lease accounting standards

    43%

    26%29% 21% 20%

    15% 8% 8%

    -5.6%

    11% 2015

    8% 2014

    Competition and consolidation in the

    retail sector

    Individual income taxes

    20% Corporate federal income tax

    18% Payroll-related taxes

    Federal, state and/or local regulations

    Geopolitical events/natural

    disasters Protection of

    customer data from potential breach

    U.S. and foreign supplier concerns

    Excess inventory

    Top risks cited by CFOs for the year ahead, include:

    CFOs' top three tax concerns:

    The two most successful promotional strategies in 2015:

    ...and the least:

    The BDO Retail Compass Survey of CFOs is a national telephone survey conducted by Market Measurement, Inc., an independent market research consulting firm, whose executive interviewers spoke directly to chief financial o�cers using a telephone survey conducted within a scientifically-developed, pure random sample of the nation’s retailers.

    BDO is the brand name for BDO USA, LLP, a U.S. professional services firm providing assurance, tax, advisory and consulting services to a wide range of publicly traded and privately held companies. For more than 100 years, BDO has provided quality service through the active involvement of experienced and committed professionals. The firm serves clients through 63 o�ces and more than 450 independent alliance firm locations nationwide. As an independent Member Firm of BDO International Limited, BDO serves multi-national clients through a global network of 1,408 o�ces in 154 countries. BDO USA, LLP, a Delaware limited liability partnership, is the U.S. member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. BDO is the brand name for the BDO network and for each of the BDO Member Firms. For more information please visit: www.bdo.com.

    2016

    2016 +3.4%

    CFOs Forecast Modest Growth in 2016 Amid Market Turbulence

    CFOs Report Predictions for Industry Conditions and Regulatory Atmosphere

    For more information, visit blog.bdo.com/ or contact Doug Hart, partner in BDO’s Consumer Business practice: [email protected] / 415-490-3314

    Connect with us on Twitter @BDOConsumer