CFCC SMALL BUSINESS CENTERcfcc.edu/sbc/files/2018/02/SBC-schedule-January-2018.pdf · The Small Business Center is a provider of education, ... with a notebook full of action items

1

The Small Business Center is a provider of education, high-quality/low-cost training, and referrals developed to increase the success rate and number of viable small businesses in Pender and New Hanover counties.

FREE services include:

• Classes/Seminars: Targeted to prospective and existing small business owners

• Counseling: Confidential one-on-one business and technology counseling

• Reference Library: Access to the library is available by appointment and includes internet access, business planning, web-editing, and accounting software, marketing/website videos, and business books.

cfcc.edu/sbc 910.362.7216

CFCC SMALL BUSINESS CENTER2018 SPRING SCHEDULE

2

JANUARY

CFCC SMALL BUSINESS CENTER SEMINARS

Best Sales Training in the Galaxy For Your BusinessEffective salesmanship is the lifeblood of every business. To become a great salesperson, you must learn to excel at influencing others. It is not enough to have the “gift of gab,” you must have a focused sales strategy built on a sincere desire to satisfy your prospect’s pain. In this seminar, you will learn a basic sales strategy that will work for any industry, period. Lots of class participation with live sales role-play. Enthusiasm, energy, and laughter is also likely so come with an open mind, great attitude, and lots of great questions!

Wilmington Campus. 3 hours. Free.1/8/18 M 1-4p U529

Spring Business Breakthrough Session 1:28 Keys to Building a Business That BoomsThis seminar is designed for small business owners who are open to learning simple, yet effective ways to make massive changes in their businesses. You will walk away with a notebook full of action items that you can immediately implement into your business. The content is loaded with fresh information, case studies, and best practices that will empower you to take immediate action on the things that you will learn.

Wilmington Campus. 3 hours. Free.1/12/18 F 9a-12p U529

Starting a Small Business on a Limited BudgetCan you still start a business on a limited budget? Could you start a business for $100? Could a limited budget business lead to bigger dollars, more fun and, maybe, a new future? YES! There are lots of small businesses you can create without having a lot of startup dollars. Tons of business ideas are right in front of you; in your home, yard, hobbies, or past or current work experiences.

In this seminar participants will discover: • How to find the business that fits you • Where to find resources to get started (easy ways to get a little bit of money) • How to plan your small business like a big business • The Five Resources everyone has to work with • How to turn your little business into a bigger business

Wilmington Campus. 3 Hours. Free.1/16/18 T 9a-12p U529

Small Business TaxesThe basics of payroll and sales tax; how partnerships and LLC’s and S-Corps “pay” income taxes; planning for estimated taxes, small business licenses and tax ID’s. This a great overview to help business owners understand enough about the basics to help keep them out of trouble.”

Wilmington Campus. 2 Hours. Free.1/18/18 TH 6-8p U529

Introduction to QuickBooks ProAn extensive overview for small business owners of the desktop software that covers: features and benefits; navigation, implementation costs, time-saving and convenience features, reporting and tax compliance features, pitfalls, learning curve, and bank fees. Gives small business owners a head start on the learning curve and provides small business with a reality check on the DIY accounting process and what to expect.

Wilmington Campus. 2 Hours. Free.1/22/18 M 1-3p U529

Starting a Business: The Fundamentals Learn the basic skills and strategies needed to start and run a successful sustainable small business organization. The session includes discussions about creating business models, pricing strategies, ownership and stock issues, profit centers and branding. Get tips about market surveying, internet commerce, and making ads pay for themselves.

Wilmington Campus. 3 hours. Free.1/25/18 TH 6-9p U529

Intro to Social Media - Facebook, LinkedIn and Pinterest BasicsBusinesses of every size can use social media to promote their services and product. This seminar teaches business owners the basics of using Facebook, LinkedIn, Pinterest and other social media platforms to market your business.

Wilmington Campus. 2.5 hours. Free.1/30/18 T 6-8:30p U529

3


Finding the Right CustomersA small business cannot be all things to all people; it must be everything to some people. The challenge is knowing how to find your customers. Discover eight different ways to reach out to various customer groups and explore the possibilities of print, broadcast, social media, website, telemarketing, appointment setting, and face to face. In this seminar, you will learn tips and strategies to create positive results for your small business.


eCommerce Basics for Small BusinesseseCommerce is now a factor in everyone’s life, from eBay, Amazon, and Etsy to every major retail store in the country, online purchases are here to stay. Should your small business be selling online? Want to learn more?

Wilmington Campus. 2.5 Hours. Free.2/21/18 W 6-8:30p U529

Money Management and Cash Flow for a New BusinessDiscuss how to finance and cash flow your business without borrowing from the bank. Gain tips to fund your start-up business without a bank loan and organize a successful fundraiser. Study important strategies to help your business earn more profits and enhance your finance, risk management, and organizational skills. Discover the keys to cash flowing a sustainable new small business.

Burgaw Campus. 3 Hours. Free.2/22/18 TH 6-9p B110

Building Restaurant Profitability for Restaurant Owners and ManagersIn the restaurant industry, the total food and labor cost is called Prime prime Cost. If your Prime Cost cost is over 50% of net sales, you should attend this seminar and learn important techniques for improving your food and labor cost.

Burgaw Campus. 3 Hours. Free.2/26/18 M 6-9p B110

How to Create, Write and Update a Business Plan and/or ModelLearn the fundamentals of selecting the right profit centers for a small business. Business planning details and components will be discussed. Study important strategies that can help every small business earn more profits. Small business owners will learn how to enhance their marketing, surveying, forecasting, pricing, and risk management skills.


Marketing MattersThis workshop teaches the 20-plus ingredients that formulate a successful “20-20” focused marketing program for a small business. How much to spend, when to start, what is targeted advertising and guerrilla-styled tactics will be discussed. Time-tested and proven advice about how to ensure ads pay for themselves will be presented. Explore the components of an effective marketing plan in this comprehensive seminar.


Spring Business Breakthrough Session 2: The Mindset, Habits and Actions of an Owner of a Growing BusinessGrowing a successful business requires proper mental preparation, a strong game plan, and consistent pre-game rituals. Learn the best practices that help business owners win at the ‘Game of Business’ before they even take the field.

Wilmington Campus. 3 Hours. Free.2/09/18 F 9a-12p U529

Guerrilla Marketing for Small Business OwnersLearn the techniques described as part of the well-known ‘Guerrilla’ marketing series in this ast-paced seminar designed to help you market your business on a limited budget.


FEBRUARY

4


Bookkeeping Basics StrategiesLearn how important a great bookkeeper can be to the small business owner and sales manager. Uncover security issues, payroll strategies, and tips. Discover the duties and responsibilities of the bookkeeper and which type of reports and tax payments the bookkeeper creates. This seminar includes tips and information related to the QuickBooks system, record keeping regulations, and forecasting and negotiating skills enhancement training.


Business Tax EssentialsIn this seminar, the NC Department of Revenue (NCDOR) will cover basic requirements to help small business owners in North Carolina understand the laws and their obligations necessary to be a compliant business. NCDOR will review and discuss the following business essentials: • Tax compliance • Business registration • Workers’ compensation • Unemployment insurance • Steps to be compliant with state requirements At the end of the seminar, there will be a question and answer session with the presenter(s) and networking possibilities with other business owners. Don’t miss this great opportunity.

Wilmington Campus. 2 Hours. Free.3/6/18 T 4-6p U529

Burgaw Campus. 2 Hours. Free.4/4/18 W 4-6p B110

Small Business Taxes and Local, State and Federal RegulationsGain a solid understanding of taxes required for small business owners and develop the best tax strategy for your business. Become familiar with the latest tax forms and procedures for both state and federal taxes. Discover how everyday business decisions can have tax implications that can affect your bottom line.


Spring Business Breakthrough Session 3: Understanding the 4 Personality Styles to Increase Sales and Working RelationshipsImagine having the business advantage of being able to read other people’s tendencies so that you can have greater influence and impact on them. To know what they like to buy, why they want to buy it and how they like to buy it just by shaking their hand and picking up on a few simple cues.

Wilmington Campus. 3 Hours. Free.3/9/18 F 9a-12p L107

Getting It All Done: Time Management for Small Business OwnersIf you own or are starting a small business, you know the reality: There never seems to be enough time. How do you get it all done and still have time for a life? The keys are using management skills that allow you to be flexible and meet long-term challenges. Some tips, tactics and strategies you’ll learn in “Getting It All Done: Time Management for Small Business Owners” are: • How to create a workable strategy for handling each day• How to develop a sales and marketing program that works each day• Why human resource issues can cost you more than any other part of your business• How to deal with time-wasters, time-hogs, and difficult people• Tips that give you time, energy, and focus to get more done• How simple technology tools can grow your business faster• How do to deal with everyday stress


MARCH

MARCH CLASSES CONTINUED ON NEXT PAGE

“The seminar taught me how to create a Facebook business page, and since attending, I launched my business on social media. I loved the class and I plan to sign up for as many as possible in the future.”

SBC clients say it best

5


How to Start a Non-Profit and 501-C3 DocumentationStarting a non-profit organization has many of the same issues as starting a for-profit small business, but with some very important differences and requirements. Learn the basics at this informative seminar.

This seminar will also introduce you to all of the documentation required to establish your 501-C3 non-profit organization. You can attend one or both sessions.

Wilmington Campus. 4.25 Hours. Free.How to Start a Non-Profit 03/24/18 Sa 8:30-10:30a U529501-C3 Documentation 03/24/18 Sa 10:30a-12:45p U529

If Disney Ran Your Business?Repeat business and customers is the lifeblood of every business. Outstanding customer service is the key. This seminar highlights important customer service practices that business owners can take back to implement in their own businesses. Learn the secrets to create a Disney-like experience, and success culture in your business. John Formica, an “Ex-Disney Guy,” and leading authority in the Hospitality Service Industry, organizational culture and business growth, is “America’s Best Customer Service Experience Coach.” As a former successful Disney hotel leader, John will share his incredible experience, best practices and proven Disney success strategies to help you create magical experiences for your customers, and keep them coming back for more.

Wilmington Campus. 2 Hours. Free.3/28/18 W 1-3p U170

Spring Business Breakthrough Session 4: Systems, Time, and Leverage: How to Get More OUT of Your Business with Less INThe key to business success is LEVERAGE, getting more OUT of your business while putting less IN. A bigger business doesn’t necessarily mean a busier business. A bigger business should provide you with more resources, time and freedom for the owner.

Wilmington Campus. 3 Hours. Free.4/6/18 F 9a-12p U529

How to Start a Restaurant If you dream of starting a successful restaurant you should attend this fact-filled seminar. You will come away with important financial, operational and marketing perspectives about the restaurant industry and your potential place in it.


Fund Raising Basics for Non-ProfitsRaising money is always an important task for small non-profit organizations. Fund raising is one method, but carries with it many rules and regulations to follow in order to do it legally. Learn about this to get it right every time.


Building Restaurant Profitability for Restaurant Owners and ManagersIn the restaurant industry, the total food and labor cost is called prime cost. If your prime cost is over 50% of net sales you should attend this seminar and learn important techniques for improving your food and labor cost.

Wilmington Campus. 3 Hours. Free.4/16/18 M 9a-12p U529

APRIL

MARCH CLASSES CONTINUED

APRIL CLASSES CONTINUED ON NEXT PAGE

6


Your Small Business SuccessA good-to-excellent personal credit score is vital for every small business. Can you qualify for a commercial business loan? The lender decision is based on personal credit score. Good credit is a cherished asset to protect and maintain. This seminar focuses on how to build good personal credit AND establish commercial credit for your company. Commercial credit is key for those companies needing short term credit for their cash flow management. Good commercial credit becomes a tangible asset of your business. Learn about the factors of credit scoring; how to overcome negative credit issues; the hidden costs of bad credit; how to minimize the risk of identity theft; how to rebuild negative credit reports, and how to engage creditors successfully.


Content Marketing & Search Engine Optimization (SEO)In today’s world, every business needs an effective internet marketing presence. Great content on your website communicates your message to your customers and helps to attract new visitors via search engines. This seminar teaches you how to best use articles, whitepapers, and more on your blog to attract potential customers.

Wilmington Campus. 2.5 Hours. Free.5/1/18 T 6-8:30p U529

Double Your Contacts, Double Your Income! Marketing Yourself and Your Small Business through NetworkingRelationship building is vital to success in any business enterprise, yet how can you make and maintain mutually beneficial connections with prospects, clients, and colleagues? What are the secrets of effective, enjoyable networking? Come learn relationship-building strategies that will help you become a smart socializer and benefit you and your small business!


APRIL CLASSES CONTINUED

MAY

Alternative Financing for Your Small Business Much of small business lending is not through a bank. This key seminar presents information about on alternative lenders and brokers and access to capital when your bank does not. This seminar is led by an SBA manager who will talk about how to successfully obtain a commercial credit loan and how to approach your lender when applying for an SBA loan guaranty. Discussion points include personal and professional credit; the business plan; managing cash flow; business accounting; collateral requirements; the commercial loan process; and a discussion of small business lending programs available with the U.S. Small Business Administration.


How to Get the Most out of Your Networking Discover how to be unforgettable in your networking and build business relationships that thrive. We will share over a dozen strategies you can use to get the most out of your networking both online and in person. You’ll also find out the biggest mistakes most business owners make while networking so you can avoid these and stand out from the crowd.


Spring Business Breakthrough Session 5: Team Building – Getting the Right People on the Bus Doing the Right ThingsGetting the right team on the bus is all about great processes. Great hiring processes, great coaching, training and development processes. As well as great processes that move people out that don’t belong on your bus. Learn the process to tap into higher performance, motivation, accountability, and ownership within your team.

Wilmington Campus. 3 Hours. Free.5/11/18 F 9-12p L107

MAY CLASSES CONTINUED ON NEXT PAGE

7


“Every seminar I’ve participated in, seven or eight now, was taught by very expert and competent professionals who inspired me with new ideas and resources for getting our non-profit started.”

SBC clients say it best

The ABC’s of Business Basics 101 - Starting & Managing Your Small BusinessThis seminar is geared for the startup, or those small businesses still seeking the basics of how to start, market, manage, and grow their small business. Discussion includes: elements of a business plan, putting the business plans to work and assessing its results; developing the a marketing plan; conducting a needs assessment; types of legal structure; strategic small business investment strategies; and developing customer outreach metrics that synergize sales and marketing success. Learn from real-world SBA case studies and success stories of small businesses that reinvented their business model.


Veteran Entrepreneurship Programs by the SBADid you know businesses owned by veterans outperform 250% than non-veteran-owned businessess? The SBA provides honorably-discharged veteran entrepreneurs with special benefits which they are automatically eligible for when starting or growing their small business.

Veterans can gain startup or expansion capital to purchase and occupy commercial real estate property. The SBA provides opportunities for veterans contracting with the federal government. Note: This also applies to widowed spouses of veterans.

Surf City Center. 2 Hours. Free.5/23/18 W 6-8p SA124

MAY CLASSES CONTINUED

FREE, CONFIDENTIAL BUSINESS COUNSELING

The Small Business Center offers free, confidential, one- on-one counseling to those interested in learning more about starting their own businesses.

To request an appointment, call 910.362.7216.

8

WILMINGTON CAMPUS502 N. FRONT ST.

WILMINGTON, NC 28401

HOW TO REGISTER

ALSTON W. BURKE CENTER AT SURF CITY621 NC HWY 210

HAMPSTEAD, NC 28443

BURGAW CENTER100 INDUSTRIAL DR.BURGAW, NC 28425

Register onlineat cfcc.edu/sbc

910.362.7216

Documents

CFCC SMALL BUSINESS CENTERcfcc.edu/sbc/files/2018/02/SBC-schedule-January-2018.pdf · The Small Business Center is a provider of education, ... with a notebook full of action items