C:\fakepath\npc adfero group lights, camera, action presentation final 7-31-10

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  • 1. Lights, Camera, Action! Friday, July 30, 2010

2. Disclaimer 3.

  • The four Ps of a successful online video
  • Updates on the latest online video technologies & platforms
  • Rules for managing video production on any budget
  • Tips on how to make your video fit your audience

Agenda 4.

  • Preparation
    • What factors do I need to think about before I begin?
    • Perfect Preparation Prevents Poor Performance
  • Production
    • How do I convert my idea into reality?
  • Posting
    • Where do I feature my video online and offline?
  • Promotion
    • How do I effectively spread the word about my video?

The Four Ps 5.

  • Preparation

6. Good Prep: Raiders of the Lost Ark 7.

  • Do you have/need a storyboard?
  • Do you have the right equipment?
  • Do you have the right people in front and behind camera?
  • Where will you shoot your video?
    • Studio
    • On location
    • Computer
  • How long is your video?
  • Whats the budget?

Logistical Questions 8.

  • Whats your goal?
  • Who is the target audience?
  • How did similar projects succeed?
  • How will the video be packaged/distributed?
  • How prominent is your brand?
  • Is there a call to action?
  • What response do you seek from viewer?
    • So what?

Strategic Questions 9. The Legal Stuff

  • Copyright your work
  • Other copyright issues
    • Images
    • Trademarks/Names
    • Music
    • Video clips
  • Interview release
    • Signed by on
    • camera talent

10.

  • Production

11. Essential Equipment

  • Camera(s)
    • Tape (video and duct)
  • Tripod
  • Microphone
    • Wired or wireless
    • Lavalier, handheld, shotgun
  • Lighting
    • Key, fill and back lights
  • Headphones
  • Power(batteries and extension cords)

12.

  • Digital cameras
  • Cell phones
  • Embedded computer camera
  • Flip camera
  • Video cameras
    • Tape vs. hard drive
    • SD vs. HD

Video Cameras 13.

  • Shots
    • Zoom (takes subject to viewer)
    • Tilt (up and down)
    • Pan (left to right)
    • Truck(moves sideways to show action)
    • Dolly (takes viewer to subject)
    • Pedestal (moves sideways while moving up and down)
  • Framing
    • Rule of thirds
    • Head room (room for graphics)

Basics of Videography 14.

  • Decide where a subject is looking
  • Not just talking heads
    • B-Roll
    • Action/detailed shots
  • Come prepared with questions
  • Be conversational
  • Make subject comfortable and relaxed
  • Ask detailed questions for detailed answers

Interview Basics 15. Camera ShotsExtreme Wide ShotVery Wide ShotWide ShotCut-In*Avoid using Jump Cuts 16. Camera ShotsNoddy Shot CA (Cut Away)Mid ShotMedium Close UpClose UpExtreme Close Up 17.

  • Lights
    • Nevershoot directly into a window or light
    • Awareness of light sources

Staging 18.

  • Background
    • Green Screen
    • Branded Backdrop

Staging 19.

  • Audio

Staging

  • Audio

Lavalier Handheld Shotgun 20. American Society of Anesthesiologists 21. American Academy of Dermatology 22. Californians Against Higher Taxes 23. Basic Editing Software

  • Microsoft Movie Maker
  • Apple iMovie

Movie Maker iMovie 24.

  • Apple Final Cut Pro
  • Adobe Premiere Pro
  • Avid

Advanced Editing Software Avid Adobe Premier Pro Final Cut Pro 25. Where to Get Images

  • Getty Images
  • Corbis
  • iStockphoto
  • JupiterImages
  • Creative Commons

26. Manipulating ImagesExample using Caricature Studio 5.0 Software 27. Where to Get Music

  • Premiumbeat.com
  • Stockmusicsite.com
  • Royaltyfreemusic.com
  • Stock-music.com
  • neosounds.com
  • Audiosparx.com

28.

  • Posting

29. Case Study: Old Spice 30. Case Study: Old Spice 31. Case Study: Old Spice 32. Case Study: Old Spice 33. Where to Post

  • Websites
  • Video Hosting Sites
  • Social Media

34. Society of Nuclear Medicine 35. Case Study: Swagger Wagon 36. Carbon Motors 37. Doritos Superbowl 2007 38. Packaging and Distribution

  • DVDs
  • Thumb drives
  • Mini DVDs
  • Email
  • File Sharing
    • Yousendit
    • Drop Box
    • Drop Send
    • Drop.io
    • DropShots
    • Box.net

39.

  • Promotion

40. How to Generate Hits

  • Email Blasts
  • Social Media
  • Search Engine Optimization (SEO)
    • Meta tags

41. Reaching Your Audience

  • Internally
    • Intranet
    • Email
  • Externally
    • Landing/home page
    • Social media
      • Word of mouth
    • Online ads
      • Facebook, Bing! adCenter, Google Adwords, Twittad

42. Questions & Answers 43. Questions & Answers 44. Adfero Group 1666 K Street, NW Suite 250 Washington, DC 20006 (202) 333-4444 Contact: Michael Wm. Schick [email_address]