NEW BALANCE

CFA helped New Balance® create a very innovative game card utilizing what we call a “static game card” format. This unique execution allows New Balance to deliver multiple marketing messages all on one game card. The game card actually contains 4 pages when peeled open. In this example, New Balance delivers a consumer charity contribution offer that can be made online or via a text message plus a consumer $5 rebate offer. This new peel-away format is a very flexible and engaging method to deliver your marketing message.