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Ceyhun Özata Capital Markets Day 2019 Corporate & Residential Sales 53

Ceyhun Özata · 2019. 12. 24. · Ceyhun Özata Capital Markets Day 2019 Corporate & Residential Sales 53. 7% 13% 21% 34% 2016 2017 2018 Q3 19 Turkcell Corporate Business Accelerates

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Page 1: Ceyhun Özata · 2019. 12. 24. · Ceyhun Özata Capital Markets Day 2019 Corporate & Residential Sales 53. 7% 13% 21% 34% 2016 2017 2018 Q3 19 Turkcell Corporate Business Accelerates

Ceyhun Özata

Capital Markets Day 2019

Corporate & Residential Sales

53

Page 2: Ceyhun Özata · 2019. 12. 24. · Ceyhun Özata Capital Markets Day 2019 Corporate & Residential Sales 53. 7% 13% 21% 34% 2016 2017 2018 Q3 19 Turkcell Corporate Business Accelerates

7%13%

21%

34%

2016 2017 2018 Q3 19

Turkcell Corporate Business Accelerates

Corporate & Residential Sales Capital Markets Day 2019

54

Increase InArpu

MultiplayFocus

Net Add

IoT &Digital

TransformationServices

DigitalIntegration &

ManagedServices

Cloud & Security Services

Telco Services Corporate Business Revenue Growth Rate

Digital Business Solutions

Page 3: Ceyhun Özata · 2019. 12. 24. · Ceyhun Özata Capital Markets Day 2019 Corporate & Residential Sales 53. 7% 13% 21% 34% 2016 2017 2018 Q3 19 Turkcell Corporate Business Accelerates

16KCOMPANY

COMPANY

COMPANY

528K

2.5MnEN

TERP

RISE

SME

SMAL

LBU

SINE

SS

Corporate Customers’ Needs in Turkey

OPTIMIZECOSTS

INCREASEREVENUES

3 MILLION COMPANIES

Corporate & Residential Sales Capital Markets Day 2019

INCREASING END TO END DIGITALIZATION OF CORPORATE CUSTOMERS

55

Page 4: Ceyhun Özata · 2019. 12. 24. · Ceyhun Özata Capital Markets Day 2019 Corporate & Residential Sales 53. 7% 13% 21% 34% 2016 2017 2018 Q3 19 Turkcell Corporate Business Accelerates

Corporate & Residential Sales

Addressable Market & Turkcell Positioning

Capital Markets Day 2019

Telco market figures consist of mobile and fixed voice & data figures and exclude hardware sales. Mobile figures are based on Futurebright 2018Q4 Field Research. Fixed figures are based on ICTA Report 2018Q4 and Turkcell Estimation. ICT, Hardware & Software figures are based on IDC Blackbook 2019.

TELCO BUSINESS / EXISTING BUSINESS

41%TelcoMarket Share

• Superior network perception

• Net add, increase in ARPU

• Opportunity of multiplay, new services

• High margin

• Profitable growth with integrated solutions

AddressableMarket

24Billion TRY

56

DIGITAL & ICT BUSINESS / GROWTH ENGINE

5%ICTMarket Share

• Fragmented market

• Lack of strong system integrator

• Increase in demand for digitalization

HARDWARE & SOFTWARE BUSINESS /OPPORTUNISTIC APPROACH

Page 5: Ceyhun Özata · 2019. 12. 24. · Ceyhun Özata Capital Markets Day 2019 Corporate & Residential Sales 53. 7% 13% 21% 34% 2016 2017 2018 Q3 19 Turkcell Corporate Business Accelerates

Corporate & Residential Sales

Our Digital Transformation Journey

Capital Markets Day 2019

DIGITAL SOLUTIONPROVIDER

B e f o r e

2 0 1 5

BASIC TELECOMOPERATOR

DIGITALSOLUTIONS

DIGITALINTEGRATOR

Digital TransformationLeader of

Turkey#1 ICT Solution Provider in

3 Years2022E

VERTICALSOLUTIONS

MOBILE & FIXEDCONVERGENCE

‘’End to End Integrated ICT Solution Provider‘’57

2015 2016 2017 2018 2019

Page 6: Ceyhun Özata · 2019. 12. 24. · Ceyhun Özata Capital Markets Day 2019 Corporate & Residential Sales 53. 7% 13% 21% 34% 2016 2017 2018 Q3 19 Turkcell Corporate Business Accelerates

Leverage Telco Capabilities Through One-Stop Shop Vision

DC & CloudServices

SecurityServices

IoTDigital Transformation

Product & Services Advanced Analytics AI

Digital Integration & Managed Services

END TO END INTEGRATED PORTFOLIO

TURKCELL’S SUPERIOR COMPETENCIES

Trusted Turkcell Brand Strong Customer Base ICT Ready Sales Force &Nationwide Sales Channel

Strong Infrastructure

in Net Promoter Score1stof corporates prefer Turkcell90%

mobile market share67% direct sales force4,000in technologicalsolutions provider1st

Corporate & Residential Sales Capital Markets Day 2019

58

Page 7: Ceyhun Özata · 2019. 12. 24. · Ceyhun Özata Capital Markets Day 2019 Corporate & Residential Sales 53. 7% 13% 21% 34% 2016 2017 2018 Q3 19 Turkcell Corporate Business Accelerates

Corporate & Residential Sales

Turkcell Corporate Growth Engines

Capital Markets Day 2019

CAGR

18%-20%

33%

2019E 2022E

CORPORATE BUSINESS GROWTH ACCELERATORS

BoostExistingBusiness

Increase InARPU

MultiplayFocus

Net Add

NewGrowth Engines

IoT &Digital

TransformationServices

DigitalIntegration &

ManagedServices

Cloud & Security Services

59

40%