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Producing Great eLearning:Exploring Your Skills and Passions
© 2010 BlueStreak Learning, LLC 1
Jennifer De Vries, CPT
© 2010 BlueStreak Learning, LLC 2
President and Chief Solutions Architect
Over 20 years of experience in the e-learning industry
Managed e-learning programs for The Joint Commission, IBM, Motorola, Galileo International and Thomson/NETg
Researcher, writer and speaker at major training industry events
Wrote first Rapid eLearning research report for Bersin & Associates in 2004
Awards• PC Magazine Editor’s Choice
• Motorola Risk Taking•IBM Leadership
Vision for Today
© 2010 BlueStreak Learning, LLC 3
The purpose of today’s event is to:Provide a forum for eLearning professionals in the
Chicago area to share their knowledge and experiences with each other
Create a space where event participants can view the latest eLearning technology products and get to know local eLearning supplier/partners
Create a community of eLearning professionals who work together on eLearning projects
Inspiration Behind this Session
Unrealistic Job
Descriptions
LinkedIn Discussion
© 2010 BlueStreak Learning, LLC 4
Job Posting: eLearning ProfessionalThis professional will be responsible for doing anything and everything that’s even remotely related to eLearning.
Criteria:•Expertise in all subjects far and wide•Bachelor’s degree in Instructional Design or related field•Ability to program in HTML, XML, Flash, JavaScript, and other Web programming languages•Skilled in our Learning Management System and our home-grown authoring tool•Ability to create powerful graphics and interfaces•Photographer, videographer, audio editing and beautiful speaking voice required
Job Posting: eLearning ProfessionalThis professional will be responsible for doing anything and everything that’s even remotely related to eLearning.
Criteria:•Expertise in all subjects far and wide•Bachelor’s degree in Instructional Design or related field•Ability to program in HTML, XML, Flash, JavaScript, and other Web programming languages•Skilled in our Learning Management System and our home-grown authoring tool•Ability to create powerful graphics and interfaces•Photographer, videographer, audio editing and beautiful speaking voice required
Session Objectives
© 2010 BlueStreak Learning, LLC 5
At the end of this session, the learner will be able to:List the components of an e-learning course that
affect learning retention, learner experience and stakeholder perception
Describe skill sets utilized to build an e-learning course•Discuss how an e-learning professional might obtain each skill set
Plan to develop his/her own passions and strengths and partner with others to fill the gaps
Award Winning Example
American Association of Critical Care
Nurses & Enspire Learning
2009 Brandon Hall Gold Winner
© 2010 BlueStreak Learning, LLC 6
http://www.brandon-hall.com/awards/award_winners/2009_winners.shtml
http://demos.enspire.com/demo/AACN-Palliative/movie.html?one=1281447155834
eLearning Components
eLearning courses have some or all of these components
Menus and navigational elements (GUI)
On-screen text and VO scripting
Quizzes/tests, feedback and scoring
Simulations and interactive exercises
Downloadable documents such as worksheets, handouts
Visual elements, including templates, colors, graphics, animations, etc.
Voiceover audio
Video and photos
Music and sound effects
HTML, XML, SCORM, Flash and other code
7© 2010 BlueStreak Learning, LLC
Skills Required for Each Component
Component Skills Required
GUI – Navigation, menus, etc Graphic Design and Programming
Storyboarding and scripting Instructional Design/Writing
Quizzes, tests, feedback Instructional Design/Writing
Simulations, interactive exercises Instructional Design/Programming
Downloadable documents Instructional Design/Writing
Visual elements, templates Graphic Design
Voiceover audio VO Talent, Audio Technician
Videos and photos Video Producer, Videographer, Photographer
Music and sound effects Varies, generally a Media Specialist
HTML, Flash, SCORM code Programmer and/or Course Author
© 2010 BlueStreak Learning, LLC
Four Overarching Skill Sets
Responsibility Skills Required
GUI – Navigation, menus, etc Graphic Design and Programming
Storyboarding and Scripting Instructional Design/Writing
Quizzes, tests, feedback Instructional Design/Writing
Simulations, interactive exercises Instructional Design/Programming
Downloadable documents Instructional Design/Writing
Visual elements, templates Graphic Design
Voiceover audio VO Talent, Audio Technician
Videos and photos Video Producer, Videographer, Photographer
Music and sound effects Varies, generally a Media Specialist
HTML, Flash, SCORM code Programmer and/or Course Author
© 2010 BlueStreak Learning, LLC
Instructional Design/Writing Graphic Design Media Production Authoring/Programming
eLearning Professional Skills
Skill Responsibilities Education/Certifications
Instructional Design(Adult Learning)
Design solution for measurable skill and knowledge acquisition by the target audience
Instructional Design or eLearning CertificatesMasters or PhD in Instructional Technology
Technical Writing(Writing)
Write learning materials based on approved design
Technical Writing certificatesBachelors, Masters or PhD in English, Journalism or Writing
Graphic Design(Art)
Design and develop visual elements in the course
Associates or Bachelors Degree in Art, Graphic Design, Communication Design
Media Production(Audio Video)
Record, shoot and edit audio, video and photographic components
Experience, degree, certificates in Film Production, Radio & TV
Author/ Programming(Technical)
Compiling the course so that it runs and tracks as intended in the LMS
Knack for computers, takes courses in programming and/or authoring tools
© 2010 BlueStreak Learning, LLC
These may overlap!
Additional Skill Sets
Management and Executive Project ManagementLearning Analyst/StrategistEducational Evaluation/MeasurementVoiceover and On-Screen TalentContent Expert (working in training function)
© 2010 BlueStreak Learning, LLC
The longer you work in eLearning the
greater the number of professional skills
you have.
Who is in the room?
© 2010 BlueStreak Learning, LLC
http://www.elearningart.com
Determine your primary skill from the list below. (Pick one.)• Instructional Designer• Technical Writer• Graphic Designer• Media/Multimedia Production (audio, video, voiceover, etc.)• Technical, Programming, Course Authoring• Management or Project Management• Educational Measurement and Evaluation• Content expert working in training field• Others… what did I miss?
Stand-up when I name your primary skill set.
Audience Examples
One or two people from each profession stand-up and tell us how you became a(n) …
Instructional Designer
Technical Writer
Graphic Designer
Multimedia/Media Producer
Author/Programmer
© 2010 BlueStreak Learning, LLC 13
Include what you do, your passions, degrees, certifications, apprenticeships/mentoring
Combining Skill Sets
eLearning professionals are multi-talentedID or Writer can use an Authoring tool
Graphic Artist does Web programming
Media Specialist with a great voice No one does everything well
© 2010 BlueStreak Learning, LLC
Producing great eLearning takes a
team!
Sole Practitioners
A lot of people are tasked with doing eLearning on their ownRemember that the purpose of eLearning is learning, not glitzGrow your own skillsHire complimentary supplier/partners, if you can
© 2008 BlueStreak Learning, LLC 15
What about me?
eLearning Skill Assessment
Think about …Your primary skill
Your secondary skills
Skills you need to create better eLearning
How you will acquire those skills
Share your answers with one of your neighbors
© 2010 BlueStreak Learning, LLC
Advice from one of my managers
Do what you do well, and you’ll succeed.
Let other people do what they do well.
Work together as a team and your achievements will be great!
Don’t try to be someone other than who you are.
© 2008 BlueStreak Learning, LLC 17
Guidelines for the Day
Go to the sessions and learn about eLearning solutions and the people who create them.Visit the exhibit hall and notice the different specialties among the providers.Find other professionals who compliment your skills and can help you create better eLearning products.
© 2010 BlueStreak Learning, LLC
Contact Information
Jennifer De Vries, CPTBlueStreak Learning, LLC
Thank you for your time and attention.
© 2008 BlueStreak Learning, LLC 19
