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SAMSUNG

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Samsung group is a South Korean multinational conglomeratecompany headquartered in Samsung Town, Seoul. It comprisesnumerous subsidiaries and affiliated businesses, most of them unitedunder the Samsung brand, and is the largest South Korean chaebol.

Samsung industrial subsidiaries include Samsung Electronics (theworld's largest information technology company measured by 2011revenues

Samsung produces around a fifth of South Korea's total exports andits revenues are larger than many countries‘ 

GDP; in 2006, it would have been the world's 35th-largest economy.

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He was the founder of the Samsung groupand one of South Korea's most successfulbusinessmen.

Samsung is now South Korea's largest

business group.

In life he served as chairman of theFederation of Korean Industries and was

known as the richest man in Korea

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 AppleSony 

Nokia

Panasonic

LG

Hitachi

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Samsung enjoys the widest range of product portfoliowhich includes Mobile phone, Tablet, TV/Audio/Video,Camera, camcorder, Home appliance, pc, peripherals,

printer, memory cards and other accessories

Samsung holds significant market share in most of theproduct categories

Samsung is NO.2 in terms of market share in mobiles, itcaptured Nokia’s market share by superior innovation insmart phones

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WEAKNESS

1. Samsung Mobile launched a series of Smart phones recently which ledto cannibalization

2. The demand for LCD panels is expected to decline in the future

Still Nokia is considered to be the most preferred product in India in termsof ease of use, reliability and resale value

OPPORTUNITY 

1. Samsung is planning to make the air-condition product category morestrong with unique technology called ‘Triple protection proposition’ 

2. Samsung Mobile and Home appliance has future plans of launchingCustomized products for Indian market. This will improve the marketshare in rural market

THREATS

1. Samsung has wide variety of product lines, failure of one product linewill have impact on the other and will result in brand dilution

2. The competitors like Nokia are focused only in one segment.

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Samsung Electronics has overtaken Nokia to become the

world's largest maker of mobile phones, according to researchfirm Strategy Analytics.

Nokia took the top spot in 1998 from Motorola, but in the first

quarter of 2012 Samsung shipped 93m phones compared toalmost 83m by Nokia.

Samsung also reported its highest quarterly profit since 2008.Samsung is also the world's biggest TV and f lat screen maker.