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CesR Final ConferenceOpen Days
Brussels, 07/10/2014
The goal of the CesR project is to identify good experiences with the tools of the regional policy, thus bestowing a positive impact on rural employment in the field of tourism and other business sectors.
Brussels, 07/10/2014, CesR final conference
The CesR project: main findings and conclusions
The term self-catering accommodation concerns a category of the tourist accommodation facility that is characterized primarily by tourists staying in these facilities, paying for them as well as providing and preparing meals for themselves.
Self-catering accommodation is for commercial use, renting for tourists.
Brussels, 07/10/2014, CesR final conference
Self catering accommodation
The term self-catering accommodation describes a category of accommodation in which few services could be offered, and (especially) the visitors prepare their own food.
This group of accommodation includes the following categories:
Cottages
Houses/boungalows/farmhouses
Flats
Chalets
Campsite
Mobile homes / boats
(Lynch, Johns, 2007),
additionaly: manors, castles and even mountain huts (Nicod et al. 2007)
Some scientific problems• In some regions there are not a
statistical category or a term corresponding to “self-catering accommodation”, e.g. Czech Republic, Poland
• e.g. in these two countries B&B sector is included into the self-catering sector
• We have some difficulties in statistical comparisons
• In many cases, unfortunately, regional level statistics are not as detailed as in national level statistics and in some cases data is not available.
Focus on SCA in Europe
FRANCE
CZECH REP.
POLAND
CYPRUS
SPAIN
LATVIA
SLOVENIA
IRELAND
0100020003000400050006000700080009000
Number of facilities
FRANCE
CZECH REP.
POLAND
CYPRUS
SPAIN
LATVIA
SLOVENIA
IRELAND
01000020000300004000050000600007000080000
Number of beds
Auvergne in France Olomouc region
in the Czech Republic
Małopolska region in Poland
region of Troodosin Cyprus
Province of Granada in Spain
Pieriga region in Latvia
Pomurje region in Slovenia
Cork County in Ireland
Gozo on Malta
Focus on SCA in Europe
Auvergne in France Olomouc region
in the Czech Republic
Małopolska region in Poland
region of Troodosin Cyprus
Province of Granada in Spain
Pieriga region in Latvia
Pomurje region in Slovenia
Cork County in Ireland
Gozo on Malta
Share of self-catering accommodation
FRANCE
CZECH REP.
POLAND
CYPRUS
SPAIN
LATVIA
SLOVENIA
IRELAND
0
5
10
15
20
25
30
35
40
45
50
Brussels, 07/10/2014, CesR final conference
Business models which maximize the creation of offers and services in self-catering accommodation
Individual owner
Cooperation of the group of individual ownersa management company created to rent bedrooms and self-catering apartments, owned by various investors
Common offer of the individual hauses joined with a hotel (the same owner)(joint management with hotels)
Holiday farm (e.g. holiday resort, campsite) , with homes for rental - one owner
Creation of the network of individual houses (owned one by one) – e.g. in the international market: Interhome, Novasol
- Increase of the direct and indirect income from
tourism- Increase the number of arrivals / tourists - Increase the annual season period - Improve the sustainability of the tourist
business- Upgrade of the tourist experience, upgrade tourist product with significant value added
Brussels, 07/10/2014, CesR final conference
Objectives of the SCA strategy
Some owners rent their second homes for some period to reduce maintenance costs. Self catering accommodation offers additional possibilities of creating services that could influence local development.
Brussels, 07/10/2014, CesR final conference
Additional services economic impact
Types of additional services provided at the premises of self-catering accommodation
On-site - (within the facility) ** on-site means that the services are provided both indoors (e.g. apartment, or house) and outdoors (e.g. garden) within the premises.
Outside the facility
Tourist activities Transport
Night-time accommodationand related services
accommodation services organization of free time
Additionalfood services
Services /Entertainment
Brussels, 07/10/2014, CesR final conference
High standard accommodation in rural areas on Gozo
A historical tower as a place forthe romantic dinners
Self-catering accommodationRenovated old houseAuvergne, FRANCE
Brussels, 07/10/2014, CesR final conference
Return back
Return of people back to their roots, villages and traditional way of life. Agriculture and livestock products, processing. Regional labeling and certification. Revival of villages and local economies. Agritourism and other tourism niche offerings – together with additional services offered.
Renovated old farmCork, IRELAND
Social Cooperative „Haven”services
example of social cooperative that create stable full and part-time jobs which are tailored to vulnerable groups in the labour market (est. 2012)• public-private initiative:• employees: 18 persons on full-time
contracts + 6 persons on job contracts
• preparation of meals, delivery and catering services for:
– three schools (> 400 meals daily)– residents & people working in local comapnies
(ca. 40 meals daily) – meetings, conferences and events
• maintenance and housekeeping services in three schools
• running a guesthouse (20 beds) and dealing with tourists (in certain months the Cooperative’s income share from tourism services comes to 30%)
• other tourist services:– guiding tourists to the surrounding
hills (some of members are licensed mountain guides)
– helping tourists to organize their excursions: from coach excursions to advising on walking or riding a bicycle itineraries
– organizing meetings and different events in the guesthouse’s fully equipped conference room (i.e. conferences, courses, integration parties, birthdays, weddings, etc.)
– organizing sleigh rides for the tourists
• preparing local cultural activities
• this good practice demonstrates that creation of social cooperative can:– provide direct benefits for spectrum of local
community’s members– result in creating additional jobs in rural areas– reintegrate unemployed people into society
and create relationships– help local tradition to survive (cultural
activities of the cooperative)– increase economic activity in the local area– increase tourism flow in the local area– become a new source of income for non-
governmental organizations
Social Cooperative „Haven”good practice
„Haven” services
preparation of meals, delivery and catering services
three schools (> 400 meals daily)
residents & people working in local companies (ca. 40 meals daily)
meetings, conferences and events
maintenance and housekeeping
services
three schools
tourism services
running a guesthouse (20 beds)
catering options : self-catering, bed & breakfast, half-board, full-board, stocked up refrigerator
helping tourists to organize their excursions: from coach excursions to advising on walking or
riding a bicycle itineraries
guiding tourists to the surrounding hills (some of members are licensed mountain guides)
organizing meetings and different events in the guesthouse’s fully equipped conference room (i.e. conferences, courses, integration parties,
birthdays, weddings, etc.)
- Determined people (group of friends, individual, a couple)- Passion and experience- Tourist potential of the place of destination- Creation of tourist products based on customers expectations(important role of packages)- Cooperation with local companies – synergy effect (additional services)-Focus on niche market e.g. weddings, diving, skiing activities, ornithologists
RESULT: creation of a very personalized stay for tourists
Brussels, 07/10/2014, CesR final conference
Common characteristics of the presented case studies
There are many scientific problems for defining the self-catering accommodation and second homes as well (e.g. definitions, statistics)
Share of self-catering accommodation in many European regions is relatively high (more than 30%)
Seasonality is a major issue in self-catering accommodation
There are many common initiatives and possibilities of additional services creation in both self-catering accommodation and second homes
Brussels, 07/10/2014, CesR final conference
General conclusions
There is a strong base for the further development of the self-catering accommodation sector and additional services, especially in rural areas.
The quality of services and accommodation together with better promotion (branding, tourist packages) and personalized offer(s) are main areas for development – for beeing visible and atracting tourists.
Brussels, 07/10/2014, CesR final conference
Future of the self-catering sector
www.cesr-project.eu