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CUSTOMER STORY
Cervera offers its customers a wide range of products for cooking, serving and presenting their home-made meals and bakes. The company has 600 employees today and 72 stores in various locations around Sweden.
In an environment where service and knowledge are key, the team at Cervera pride themselves on bringing maximum possible value to their customers.
Cervera.
At the first meeting with Ve, the Cervera team was
generally pleased with the traffic flow to their site
but saw that few of these visitors were completing
their purchase.
Starting out with a focus on increasing
conversions from category and product pages,
the focus soon moved to the checkout page;
where they saw greater potential in getting more
visitors to convert.
After a continuously good relationship with Ve, we decided to try their onsite engagement tool; the solution did not only increase conversions but
also raised our average order value...
To overcome Cervera’s problem of high abandonment at the checkout
stage, Ve implemented its onsite engagement solution. This made it
possible for Cervera to target and interact with visitors who showed
intent to exit the site before completing their purchase.
The onsite panel encourages visitors to complete their purchase using
a range of bespoke features, including tailored content, targeted
messaging and AI based product recommendations. The extensive
range of functionalities provides abandoning visitors with several
different incentives to continue shopping and add more products to
their basket.
In addition, Ve enabled its email remarketing solution which sent out
personalised emails to visitors after abandonment. The emails contain
the abandoned basket as well as AI based product recommendations,
generated based on the visitors’ recent onsite activity.
This functionality made it possible to increase the average order value
amongst customers who initially abandoned their basket; in addition to
increasing conversions.
The partnership was deepened when we, as one of the first clients, enabled AI based product recommendations which raised KPI’s even more. The next step is to place the panel site-wide and relocate material, in order to further enhance online experiences for our customers and increase results.”
ve.com | [email protected]
1:10Sales per email sent
8%12%Conversion rate per panel showed
Higher average order value on transactions from panel