Certified Software Product Engineering Professional

AT A GLANCE

Foreword 3

Software Product Engineering – Building Blocks 4

Software Product Development - Growth Drivers 5

India - The Next Destination for Product Development 6

Job Outlook 7

CSEP Overview 8

Programme Details 9

Specialization Streams 10

Internship 11

Placements 12

Faculty 13

IERA 14

Admission Process 15

Contents

The PotentialTo grow 10 times its current size and touch anything between US $9.5 billion to 12 billion, over the next decade. - Som Mittal, President, Nasscom

The Catalysts- Mushrooming of IP-focused start-ups- Increased partnerships with universities- Increased R&D investments by MNCs & local companies- Positive governmental policies

Present StatusOver 600 R&D centres in India employing over 1,50,000 professionals.

The Indian industry is moving up the software development value chain, from being a provider of outsourced software and BPO services to more R&D intensive areas such as software product development and embedded systems.

The mushrooming of IP-focused startups, increased partnerships with universities, increased R&D investments by MNCs and local companies and positive governmental policies – these measures are helping India replicate its spectacular success in IT/BPO in the areas of software product management and other engineering R&D areas.

There are over 600 R&D centres in India operating in Software Product Development (SPD), Embedded Services and Engineering Services, employing over 1,50,000 professionals. The availability of skilled, high-quality manpower is critical to continued growth, and India still faces major challenges with respect to productivity of an engineering graduate and domain expertise.

I trust that you will find this prospectus informative and look forward to welcoming you on the programme and to the exciting world of software product management.

FOREWORD

CSEP Professional 02-03

Peter SchmittProgramme Director Software Product Engineering Programme

We believe that specific multidisciplinary programmes are required to improve the capacity and capability of software product engineering talent in India.

Career Highlights - Presently, CEO, isc AG, Germany

- Lead architect of NoDEXTM software for Non Destructive Examination (NDE)

- Specialist in Ultrasonic & Eddy Current tests for NDE

- Long experience with embedded systems and high reliability systems

- 15 years in software architecture and product line management

BUILDING BLOCKS

SOFTWARE PRODUCT ENGINEERING

Cutting across IT DomainsApart from possessing the streak of innovation, those interested in pursuing software product engineering must be familiar with the following domains of information technology:• Product architecture and design• Advanced programming• Product planning• Project management • Software configuration management• Platform testing• Collaborative teamwork

In a Phase of Accelerated GrowthPoised to capture at least 10% of a market, worth approximately $ 300 billion, in the next 6 years. (Zinnov-NASSCOM Study)

Shaping up Indian Businesses on the Technology PlatformIndian businesses are moving from basic process support to high value-add services such as full product development and outsourcing of R&D.

India: Opening Vistas for Engineering R&D Services India is now a major destination for Engineering R&D Services; its growing depth & breadth of services, large engineering base, and global footprint with greater proximity to customer give it a compelling advantage.

Quest for Quality in QuantityIndia produces a large number of engineering graduates every year, but multinational companies find that just 25% of them are employable! (McKinsey Global Institute Study)

Where Innovation is the buzzword, and Intellectual Property the end-product.

Bringing in Efficiency and EfficacyUsing the product line approach, Cummins slashed the cycle time for development of their Diesel control systems across 20 product groups and 1,000 separate engine applications from 250 person-months to a few person-months.

CSEP Professional 04-05

SOFTWARE PRODUCT DEvELOPmENT

Growing Domestic Demand Purely driven by export projects in the past, the Indian software product industry is now domestic demand driven, along with exports, at an accelerated growth rate of 44%.

In FY2009, Engineering and R&D, offshore product development, and ‘Made in India’ software products resulted in 15% growth in export revenues and US $7.3 billion mark crossed in revenues - NASSCOM

Distributed Development and CollaborationCreation of a global talent pool for software product development across countries is enabled by advances in communication and collaboration. This creates efficient 24x7 development cycles for multinational companies (MNCs) and simultaneously reduces dependence on a single talent market.

Microsoft creates products out of development centres in India, Israel, China and the UK.

Technological Changes Software product architecture is becoming increasingly component-based out of reusable artifacts: standardization in third-party components and development platforms, combined with new tools that support distributed project management make it easier for multiple global competency centres to operate around the world.

Availability of Venture Capital Since the software product business requires significant investments and it takes about 36 to 48 months to break even, availability of funds is critical to drawing new entrants into the market. Venture Capital (VC) funds are increasingly showing interest in IP-creating products. Of all the investments flowing into the IT and ITeS sector, the software product segment is claiming a bigger chunk of the pie with each passing year, as depicted below:

GrOWth DrIverS

Investment in IT and ITeS Sector 2010

Investment in IT and ITeS Sector 2009

Investments in software product segment

the Next DeStINatION fOr PrODUCt DeveLOPmeNt

INDIA

Cost Savings• Fully loaded costs in India are 30-50%

lower than that in the USA and Europe

• In India, a 100-person setup translates into $ 7-15 million annual impact on the bottomline

High Quality• India boasts of 22 out of the 37 SEI

CMM level – 5 certified software companies

• 140 ISO 9001 certified software development companies are located in India

Large Engineering Workforce• India’s vast talent pool of over

150,000 software product engineers

• 62% of software engineers with 4+ years’ experience

SOftWare PrODUCt eNGINeerING JOb OUTLOOk

In League with the Best India has gained significant domain knowledge and talent expertise, with the leading global software vendors such as SAP, Oracle, Microsoft having their large development centres based out of India. Microsoft and Cadence have set up their largest development centres outside of the U.S., in India. Moreover, the domestic market for software products has grown at a rate nearing 40%, driving development of IP-based products in India.

In this scenario, students can aim for employment with leading software product companies such as Tally, Ramco, Adrenalin, Intelliob, Kom7 Tech. and leading global software vendors such as Adobe, SAP, Oracle and Microsoft, that have their large development centres based out of India. Besides, several startups too are being incubated by academic institutes.

Tap the Entrepreneurial Angle According to NASSCOM’s Software Product study 2008, the ecosystem which promotes software product entrepreneurship and the growth and proliferation of small and mid-sized companies is now in place. Besides the top 10 companies active in this space, which account

for 84% of the segment revenues, there are over 200 mid-sized companies and start-ups that are contributing to the revenue pie and catalysing the industry’s momentum.

CSEP Professional 06-07

OvervIeW

CERTIFIED SOFTWARE PRODUCT ENGINEERING PROFESSIONAL

The Certified Software Product Engineering Professional (CSEP) Programme is conducted at the School of Software Product Engineering, an integral part of the Institute for Engineering Research and Analysis.

A focused 10 month programme, it aims at developing a sound understanding of relevant principles and applications in the programme attendees’ minds. The faculty employed for the course is a mix of experienced academicians and industry professionals.

The programme’s intent is to develop an inquisitive and capable workforce that has a well-rounded understanding of software product engineering and is ready to contribute to both the local and global software product management industry.

Special Features• Training by pioneering software product

engineering experts

• Providing global perspective on software product development technology

• Exposure to various tools and software applications for product management

• Encouraging students to challenge the established norms

CSEP Professional 08-09

PROGRAmmE DETAILSAll courses in the programme are designed to address the key areas - theoretical foundation, practical relevance and real-life problem solving approach.

To achieve this,the courses will be delivered using collaborative learning process through class room lectures, laboratory sessions, assignments, student seminars, lectures by industry experts, case studies, relevant industry visits and research/industry projects.As a result, the programme provides maximum

industry and practical exposure in the shortest possible duration. The students will gain the skills and confidence to join industry in their chosen area of work.

On successful completion of this programme, the students will be conversant with software product engineering principles and practices, and be able to apply them in the development of complex software product lines.

The course schedule will be as follows:

TERm 1

TERm 2

TERm 3

Course Coverage: Basics of software product engineering

Pedagogy:Lectures and hands-on training

Course Coverage: Microsoft software engineering environment

Pedagogy:Lectures and hands-on training

Course Coverage: Specialized training on specialization streams followed by 2 months of internship at isc AG or partner companies

Pedagogy:Internship project work – implement new modules or functionality under the NoDeX™ product line along with engineers from isc AG, Germany

Duration: 3 Months

Duration: 3 Months

Duration: 4 Months

SPECIALIZATION STREAMS OFFEREDThe programme attendees shall specialize by doing their internship projects, during term 3, in any one of the streams mentioned below:

TERM 1l Product line approach

l Basics of software product management

l Defining software products

l Software product engineering - implementation

l Software product engineering patterns

COURSE DETAILSTERM 2l Visual Studio 2010 team foundation server and tools

l Windows 7 operating system for product engineers

l Microsoft implementation environment

l IIS for product engineers

l SQL server for data driven application product engineers

l SharePoint server for content and workflow application product engineers

l Project server for product engineers

l Rapid application development technologiesTERM 3l Adapt software engineering process to today’s context

l Definition of the next product line family member

l Implementation

l Testing

l Documentation

l Deployment

l Maintenance and update

Software Product Management Learn more about product line management and the lifecycle of software products, and how to manage a product and its derivatives for new markets and requirements from idea to delivery.

Software Architecture Design long-term product and evaluate technical architectures to power product lines and the chance to create new products based on a well defined base architecture.

Software Quality Management Manage software quality requirements from elicitation to deployment, and be proficient in use of quality process in software product development.

Software Deployment ManagementManage product roadmaps, build management and control release cycles in complex environments.

Software Technology ManagementReview technology trends and impact on software product development, and apply appropriate technology frameworks during various phases of product development.

CSEP Professional 10-11

INTERNShIP AT isc AG

The internship is an integral part of the programme, and equips the students with application skills relevant to various situations in software product development. It bridges the gap between the professional world and the academic institutions, and enables the students to experience the rigour and regimen of a professional organization. It also provides students a platform to work and develop a professional network which will be useful to further their career prospects.

During their 2 month internship in term 3, the students will get exposure on real-world software product development, and participate in various aspects of the state-of-the-art software product engineering including:

l Software architecture

l Requirements engineering

l Test planning and execution

l Distributed software development

l Enhanced user interface design

l Engineering for high-reliability software systems

l Interfacing with embedded systems and hardware

l Project and risk management

l Enhanced software engineering tools

The programme attendees shall spend considerable time during the course working on development environments.

Term 2 of the programme involves learning through:

– Multiple practice exercises on the Visual Studio development environment

– Working on live projects.

LAbORATORy WORk

Internship in IndiaDuring internship, the project work can be executed in India with students being part of an offshore virtual team of isc AG, Germany or partners. This will involve working with an international team on development of product modules for the NoDeX™ product line (or other equivalent products).

The students will be offered a stipend of Rs. 15,000 per month for the duration of their internship.

Internship in GermanyA limited number of international internships are available at isc AG’s offices at Essen, Germany. This 2 month internship allows students to be attached to isc AG’s core team at their office, and gain first-hand experience on software product development practices. The international internship also provides students with valuable cross-cultural experience and a closer insight into German developmental practices.

PM DIMENSIONS will facilitate visas, travel and living arrangements in Essen for selected students. The estimated additional expenses of Rs. 2.5 lakhs can also be funded through an educational loan from our financial institutions.

The programme attendees can choose to do their internship with isc AG or partner companies at the India Development Centre or at the German office.

Pm DImeNSIONS offers to place successful candidates, at the end of the programme, at its ODC with a minimum starting salary of INr 4.5 lakhs or its equivalent.

NoDeX™ is a software product line built on the latest Microsoft technologies and draws upon the latest software engineering technology and domain knowledge based on more than 15 years of experience in practical Ultrasonic/Eddy Current non-destructive testing.

NoDeX™ intends to be the best-of-breed software for nuclear power plants globally, as well as for refineries and the Oil & Gas industry.

PLACEmENTS

Offshore Development Centreisc aG and Pm DImeNSIONS are planning to set up an Offshore Development Centre (ODC) in India – this facility will contribute to product design, development, testing and support of the NoDex™ product line for its global customer base.

CSEP Professional 12-13

FACULTyPETER SCHMITTPeter Schmitt is the Chief Executive Officer (CEO) of isc AG, Essen, Germany. He has over 15 years of experience in software architecture and product line management, especially with embedded systems and high reliability systems. Besides being the lead architect of a unique software package for Non Destructive Examination called NoDeXTM and long-term practical experience in NDE, he oversees a comprehensive product line offering for NDE with focus on Ultrasonic and Eddy Current tests.

GABY SIEBURGERGaby Sieburger is a professional software engineer and a senior software architect at isc AG. She has long-term experience in Microsoft based technologies and software product management for isc AG. Her areas of interest include state-of-the-art software product management.

• CTO, PM DIMENSIONS

• Extensive experience in

international IT projects

NAGARAj POTTINagaraj Potti is the Chief Technology Officer (CTO) of PM DIMENSIONS. He has extensive international experience in information technology projects. Besides having worked as a CRM consultant for IT major Infosys in various countries, Nagaraj also co-founded an IT consulting startup. He holds a Bachelors in Computer Science and Engineering, and a Masters in Business Administration from the Indian Institute of Management, Lucknow, India.

• CEO, isc AG, Germany

• Lead architect of NoDeX, software

for Non Destructive Examination

• Senior software architect at isc AG,

Germany

• Specialist in Microsoft based

technologies

INSTITUTE FOR ENGINEERING RESEARCh & ANALySIS

To promote high quality education and research, PM DIMENSIONS has established the Institute for Engineering Research and Analysis, (IERA), India. As its name denotes, it aims to be a world-class, research-led specialized institute. Amongst its upcoming schools of engineering, the School of Software Product Engineering has gained prominence due to high industry demand for skilled professionals in this specialized field.

The 10-month Certified Software Product Engineering Professional programme is designed by PM DIMENSIONS in collaboration with isc AG, Germany a leading high technology company that develops and markets a family of versatile software products widely used by leading organizations and universities.

The programme is administered by PM DIMENSIONS, a brand name with a unique identity due to its innovative, niche solutions built around engineering services and workforce development.

SChOOL Of SOftWare PrODUCt eNGINeerINGTraining infrastructure The institute has the state-of-the-art training centre located at Gandhinagar in Gujarat, India. This world-class facility, fully air conditioned, has seven lecture halls, a well-equipped laboratory and a resource centre providing all material required to undertake the coursework. Students will find an environment that is modern and conducive to learning.

Computing Infrastructure The computing infrastructure at the institute includes workstations with academic editions of popular software applications - Visual Studio 2010, Windows 7, IIS, SQL server, SharePoint, Project server etc.

EligibilityB.Tech. or equivalent in Computer Science and Engineering, or Masters in Computer Applications.

The CSEP is an advanced-level course: proficiency in programming is assumed.

It is expected that candidates have at least 1 year of experience in software programming with a good knowledge of C#/C++.

Knowledge of basic Microsoft Infrastructure is expected, as is knowledge of UML.

Selection ProcessStudent selection is a two-stage process:All-India Entrance examination followed by a personal interview. For details, refer to the Application Form.

Industry/Company SponsorshipIndustry bodies/companies can sponsor their employees or general candidates for

ADmISSION PROCESSthis course. These candidates may get exemption from the written examination but will have to attend personal interviews.

Application FormTo procure the application form: Pay INR 1,000 in cash at our local office counter or to our representative; or courier a demand draft of INR 1,000, in favour of “PM DIMENSIONS Pvt. Ltd.–NEA”, payable at Gandhinagar, Gujarat to the following address:

Admissions Officer,CSEP Programme Office, Institute for Engineering Research and Analysis, Unit of PM DIMENSIONS Pvt. Ltd., 102-03, 1st Floor, IT Tower 3, InfoCity, Near Indroda Circle, Airport Road, Gandhinagar - 382 009.

CSEP Professional 14-15

Bank Loan FacilityStudents may avail educational loans from Credila, our preferred partners:

Unit of PM DIMENSIONS Pvt. Ltd.102-03, 1st Floor, IT Tower 3, InfoCity, Gandhinagar - 382009 Gujarat, India Tel: +91 79 4010 0300 | Fax: +91 79 4010 0399

EUrOPEPM DIMENSIONS GmbHFloor 10, Tech Gate Tower, Wissenschafts - und Technologiepark GmbH, HG Wien, FN 38102h Donau-City-Strasse 1, 1220 Vienna, Austria Tel: +43 (01) 263 0978

PartNEr OffIcEisc integrated software concepts AG, Lazarettstr. 15, 45127 Essen,Germany. Tel. +49 (201) 87133-30 Fax +49 (201) 87133-33

OUr PrESENcE

Photo: PM DIMENSIONS Pvt. Ltd., IT Tower 3, InfoCity, Gandhinagar, India

write to us: csep@pmdimensions.com

aSIaPM DIMENSIONS Pvt. Ltd. D-101, Jolly Apartments, Above Syndicate Bank, Ghatla Road, Chembur, Mumbai - 400 071, India Tel: +91 22 6734 9800Fax: +91 22 6734 9899

PM DIMENSIONS Singapore Pte Ltd. Royal Brothers Building #03 - 02, 22, Malacca Street, Singapore - 048 980. Tel: +65 9128 9690Fax: +65 6533 0616