The Power of Social Media in Corporate CultureChanging the way we work, market and lead.

@shanegibson

http://socialized.me/cmask

“I think that’s going

to break.”

http://socialized.me/cmask

“The Community Owns Your Brand”

http://socialized.me/cmask

The Future is Now• Nearby restaurants

• Shopping

• Community workforce breakdown

• Schools

• Housing inventory and stability

• Crime rates

• Past pricing and sales on the home itself

Better Homes & Gardens

http://socialized.me/cmask

http://socialized.me/cmask

We Still Use Old Media

http://socialized.me/cmask

700 million

http://socialized.me/cmask

90 Million

http://socialized.me/cmask

100 million updates/day

http://socialized.me/cmask

1Billion Views/Day

http://socialized.me/cmask

“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”

http://socialized.me/cmask

http://socialized.me/cmask

The Reverse Drip

http://socialized.me/cmask

Boeing

http://socialized.me/cmask

Mediadecoder.com:

“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing

http://socialized.me/cmask

Trust and Transparency

“The beauty in trust, credibility, likability and relevance is that because so few companies really practice it.  Companies that do  rise above the noise and get noticed.”

– Jeff Booth, CEO, BuildDirect.com

http://socialized.me/cmask

Marketing Now Belongs to Everyone

http://socialized.me/cmask

http://socialized.me/cmask

http://socialized.me/cmask

http://socialized.me/cmask

Don’t outsource your personal

brand

http://socialized.me/cmask

Rules of Engagement

#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

http://socialized.me/cmask

http://socialized.me/cmask

Listening

http://socialized.me/cmask

Wired Workers

http://socialized.me/cmask

Learning & Team Work

•Byte / Bite Sized

•Collaborative

•JIT

•Social

•Frequent Engagement

http://socialized.me/cmask

http://socialized.me/cmask

http://socialized.me/cmask

Getting Sociable!

http://socialized.me/cmask

The Future

•Nano-casting

•Customer collaborated brands and products

•Location based and mobile networks

•Social CRM

http://socialized.me/cmask

Resources

http://socialized.me/cmask

http://twitter.com/shanegibson

http://closingbigger.net

http://inSocialMedia.com