JEET KAPIL Unit-602,157 Jameson Avenue, Toronto, ON M6K 2Y4

647 648 0394, jeetkapil88@gmail.com

http://in.linkedin.com/in/jeetkapil

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Digital Marketing Specialist Professional Google & BING Certified Digital Marketing Specialist well versed in formulating, proposing and

implementing digital marketing communication and strategic marketing campaigns

HIGHLIGHTS OF QUALIFICATIONS

More than 6 years of experience in progressively responsible areas of Digital Marketing Communication and Technologies, Lead Generation, Brand Management and Account Management

Successfully built new business through effective design, implementation of online marketing and branding plans across industries: Real Estate, Automotive, HR, Education, FMCG, Hospitality, Finance

Specializing in Facebook, Bing, Google-Lead Generation, SEO,SEM, Social Media, Online development and E-commerce with complete understanding of the system and honed skills to retrieve maximum ROI

Exceptional leadership, project management, communication, analytical, problem solving, interpersonal, and presentation skills with a focus on establishing strong and value-driven relationships

Demonstrates experience and application : Microsoft Office, Web 2.0, HTML, CSS, .php, .net , Adobe, Dreamweaver, CRM, CMS, Marketing Automation tools

Administered project budgets over $1Million monthly maintaining responsibility for reporting, analysis, optimization to achieve profitable ROI

EDUCATION

Strategic Relationship Marketing (Postgraduate)

George Brown College (Toronto) August 2013

Combines marketing acumen with analytics and turn insights into leading strategic marketing

communication campaigns

Bachelor’s Degree in Computer Science

University of Mumbai (Mumbai) March 2009

AWARDS AND ACHIEVEMENTS

Co-Founded a Digital Marketing Agency, InXct Communications in January 2011 with an investment of $3000, which has grown through 3 cities in India

Founder of Business Association , Leader at Student Leadership Academy George Brown College,2013

Worked with MNC’s as J&J, Draft FCB Ulka and Tribal DDB in marketing gaining quality experience

Consulted 5000+ Real Estate agents across US & Canada for digital marketing amplification achieving exceptional results for managed clients at Consulnet Computing Inc, Toronto.

RELATED WORK EXPERIENCE

Specialist E-Media Advertising Consulnet Computing Inc. (Toronto) January 2014 - Present

Working for Spanish, French and English client base of 5000 Real Estate Brokers and agents across USA and Canada executing & optimizing online marketing data systems introducing bilingual campaigns

Expanding the premium management program from 150 to 1400 clients using Google Adwords & Facebook (Search, Display and Remarketing), Google Analytics, Twitter and Bing, Kijiji, Craigslist

Changed the organizational culture, filling the employee-management gap and creating a system to automate online marketing for the remarkably high client to employee ratio; 300 clients per employee

Developed SEM programs with asset identification, keyword research, Ad Campaign creation, landing page optimization, A/B Testing, analysis to foster clients lead generation with min. 7% Conv. rate

JEET KAPIL

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Co-Founder InXct Communications (Mumbai) January2011- August2012

Formulated a Digital Marketing Agency consulting Fortune 500 companies across digital properties and technologies; anchored the “Meter Jam” campaign online across India to enlarge client acquisition.

Organized and lead teams to deliver impeccable performance; formulate, propose & implement internet marketing strategies, online development, client servicing and direct marketing

Conceptualized and Integrated 360 degree marketing program- “Iknowvention Contest” engaging 100,000 students to increase student admissions by 37% in FY 2012 for Seed Infotech IT College

Marketing Assistant TOA Canada Corporation (Toronto) January 2013 - April 2013

Organized sales leads from raw data using Microsoft Tools, automating lead retrieval in SAP and CC

Executed a social media campaign-“Take Control” to create brand value and a mutually beneficial relationship with a younger audience, essentially exploiting platforms like Facebook, Twitter, Linked in and Google Plus; creating newsletters, press releases, webinars, trade shows and events

Edited websites using Dreamweaver; handled the content and technical alignment of digital properties

Marketing and Sales (Toronto) PC Finance/TD Insurance-SMP Promotions Inc. September 2012 – December 2012

Anchoring Sales for PC Financial products, generating sales 50% more than the benchmark

Exploded the sales percentages for TD BPI Plus Insurance to become No.2 Sales Anchor in 1 month

Worked with Toronto Sun, The Toronto Star, The Globe and mail, The National Post and Rogers

Created an direct response model for lead generation using Google, Facebook UID’s and Opt-in lists

Corporate Communication Officer KarROX Technologies Ltd India/ LMI (Mumbai) July 2010 - December 2010

Analyzed various platforms including TV, newspapers, BTL and ABL mediums to strategize and implement multi-channel marketing plans to reduce cost, meet ROI and increase customer base

Revamped the online sales model to increase sales by 40% acting as primary internal program manager leading outside consultants and advertising agencies using Social Media and Search Engine techniques

Account Executive/Management Executive DRAFT FCB/Tribal DDB (Mumbai) January 2010 - June 2010

Managed and executed Social Media Campaigns, Content Syndication, Identified and communicated with social influencers of key websites & blogs to optimize online reputation for Fortune 500 companies

Performed a Usability Test of technical infrastructure analyzing technical, vehicle, corporate data to strategize long term and short term issues to implement digital marketing solutions

Managed 360 degree campaign “Happy Legs” for the Top SUV Mahindra Xylo in India , driving sales through car dealership competition for maximum Test Drives increasing Xylo Test Drives by 100%

Market Research Executive JOHNSON &JOHNSON INDIA LTD (Nepal) International Project Assessed product dynamics parameters in over 7 cities in Nepal. Market Research coagulating data individually from Doctors and stake holders like purchase officers, administrators and OT Incharge. Citing competitive research with questionnaires and marking the market share (existing 80% speculated F.Y.2010) of Johnson & Johnson for the specific products in the market Community Experience (Toronto)

Volunteered for International Students Council, a leader at the Student Leadership Academy, and a member of the Student’s Association and GBC Career Services(awareness campaign)

Volunteered for Youth Adult Cancer Canada, spreading awareness about cancer using social media