Embed Size (px)
Citation preview
Certified Digital MarketingProfessional Course (CDMP)
Go Digital… Move Ahead
Get a JobStart a BusinessEarn with Affiliate Marketing
Our Partners
ExpandYour Business
Start ane-Commerce Store
Be aFreelancing Giant
Set up a Website forRegular Passive Income
WHY STUDY DIGITAL MARKETING?
Digital Marketing is a obvious pathway to make massive money. Whether you're a student,a job aspirant, a professional, a housewife, or an ambitious dreamer, Digital Marketing will pave a way for you to make your dreams turn
into reality.
All this by subscribing to our CDMP Course for
JUST ₹ 5,000/month₹ 12,500/month
*the Price excluding GST
WHO SHOULD TAKE THIS COURSE & WHY?
Students
First Job
Professionals
Upskilling
Business Owners
Growth
Entrepreneurs
Online Sales
Everyone
Passive Income
COURSEHIGHLIGHTS
Start Your OnlineBusiness Immediately
SubscriptionBased Access
Learn 40+ DigitalMarketing Tools
Get Eligible for 10+International Certifications
SALIENTFEATURES
100+ Hours Instructor-Led sessions with
unlimited access
140+ Hours of hands-on exercises on live
projects
10+ Industry Certifications (inc
Google, Facebook & LinkedIn)
24 x 7 Support through Discussion
Forum
100% Placements Assistance on
successful completion of the course
1-month subscription/yearly
package
Build An Online Presence
Just after the registration, the participants are provided with the training material to set up their online presence. Participants based on their objective, whether they want to grow a business, earn through affiliate, build a personal brand, sell product
online are guided to select one of these:
eCommerce site
Our step by step training guide, gives the participants a direction to set up their online presence through which they can start promoting their business, provide freelance services, build their community and can even start earning money from
Day 1 of enrolling in the program through our affiliate program.
Blog Business Website Portfolio
Study Areas Core Courses:
Advanced Courses:
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Email Marketing
Inbound Marketing
Web Analytics
Facebook Marketing
Affiliate Marketing
Content Marketing - In Association with LinkedIn
Integrated Digital Marketing Strategy
How to Become a Freelancer in Digital Marketing?
E-commerce Listing & Marketplace Selling
Programmatic Marketing
Media Buying and Planning
Adobe Analytics - SiteCatalyst
Lead Sourcing
SearchEngineOptimization
Tools Assignment Outcomes:
Enable search engine crawlers read through website Keyword research to bring targeted traffic to websiteOn-page optimize site to rank better on SEO - Technical, UX etc.Perform off-page SEO to deliver long term results - link building & content outreach Make SEO and Content Marketing work together to drive trafficConduct hands-on SEO Audits of websites
Research keywords to get website ranked better on GoogleAnalyse website & implement on-page SEO techniquesIdentify competitors & analyse websites to build a competitive advantageLearn local & Mobile SEO to target usersKnow competitors’ keywords strategies
Introduction to SEO
How Search Engines Work and the basics of crawling & indexingOn-page and Off-page, Technical SEOConduct Keyword Research for SEO
On-page SEO
Basics of HTML and SEO Tags on web pagesBasic & advanced concepts of on-page SEOMobile web is relevant for SEO Technical SEO including Page Speed optimization
Off-page SEO
Link BuildingSocial Media to aid SEO StrategyLeveraging local listings, citations, maps to boost traffic to your local store
SEO Audit, Tools, Measurement
Understand the basics of Link Building and its significance in SEOHow Social Media aids your SEO StrategyLeveraging local listings, citations, maps to boost traffic to your local store
Hands-On Project
Training Outcomes
Core Courses
SearchEngineMarketingTools Assignment Outcomes:
Create, run and optimizing ads - Google Search, Display, Shopping & Video Optimize Google Ads campaign performance & increase conversionsRun reports in Google Ads to gain insights into campaign performanceRun mobile-specific campaigns for targeting mobile audienceConduct Google Ads Account Audits
Run ads on Google.com & Google’s associated propertiesCreate ad-groups, write catchy ad text & select keywords to run ad campaignCreate responsive ads on Google Display Network In-stream & video discovery ad to target based on demographics & interestCreate an ad group to run Google Shopping campaign
Introduction to SEM - Fundamentals & Case StudiesHow Does the SEM Auction Work?Structure of an Ads AccountCampaign Types – Search, Display, Shopping and Mobile-specific campaign types
Creation of Search Network CampaignWriting a catchy adAd ExtensionsKeyword Research & Match typesBidding and Budget
Creation of Google Display NetworkRemarketingSmart Display Campaigns
Mobile Ad CampaignsMobile-Specific Bidding & Targeting Measuring Mobile Ad Performance & ConversionsReport EditorAccount Audit
Hands-On Project
These assignments will require running live Google Ads Campaigns by spending Rs 1000.
Shopping & Video CampaignGoogle Shopping & PLA’s Merchant Centre StepsCreate Shopping Campaign YouTube Marketing - Introduction & Ad Formats
Training Outcomes
SocialMediaMarketingTools
Assignment Outcomes:
Be well-versed with key platforms - Facebook, Instagram, LinkedIn, Twitter, Snapchat & Pinterest. Create content and build an effective social media plan to drive businessUse social media monitoring tool to engage actively with customers and learn what's being said about your brandLeverage tools to improve the efficiency of your Social Media Marketing efforts
Create a profitable Facebook page that converts the viewers into customersBuild network of existing customers and potential customers while making brand reliable Post impactful content to target the audience and provoke them to make a purchase.Run effective ad campaigns to target right audience Build your fan base to create a buzz
Getting Started with Social Media Marketing Facebook MarketingCreating Content & tools
Facebook MarketingFacebook Page Best PracticesFacebook Insights & Business ManagerAds & KPIs to measure success
Instagram & LinkedIn MarketingCrafting an Instagram content strategyInfluencer Marketing Analytics & MeasurementInstagram AdsLinkedIn for Personal & Business BrandLinkedIn Company Page & Ads
Twitter and Snapchat MarketingTwitter Marketing for Brand AwarenessSnapchat for building following & drive engagementAds & Analytics
Hands-On Project
These assignments will require running live Facebook Ad Campaigns by spending Rs 500.
Pinterest Marketing & Creating a Successful Digital Marketing StrategyPinterest for businessLeveraging Rich PinsAnalytics & MeasurementSMM Tools
Crafting a successful Social Media Strategy10-step framework for crafting a successful Social Media strategyBuilding Content That is Inherently ShareableGenerating content and distributionEvaluating Success
Training Outcomes
EmailMarketing
Tools
Assignment Outcomes:
Improvise customer acquisition by strategically improving contentCreate automated campaigns for lead nurturing using e-Mail.Gain expertise in using various tools that will help you to create winning campaigns.Know the methods to improve the deliverability of your eMailsUnderstand the strategic nuances of writing compelling eMail copiesLeverage tools to improve the campaign efficiency
Become hands-on on Legal Aspects involved in sending Emails in various countriesNever let your emails land in Spam Folders - Be equipped with key techniquesStart to manage your emails professionally using MailChimp
DeliverabilitySetting up an Email Marketing Machine ISPs, Hosting Facility and MTA IP/DNS and Shared vs. Dedicated IPs MX Record, Whitelisting, Response Handlers & Bounces
Effective Email Copy WritingRelevanceTiming Creative & Copy
Customer Acquisition StrategiesRented List Emails Co-branded Emails Third-Party Email Newsletters Event-Triggered Emails House e-newsletters
Nurturing Tools to enhance lead nurturing Enhance better reach Analyze behavior patterns
Hands-On Project
Resources to do situational analysis and progressive updatesCustomer Personal Toolkit Complete Email Marketing Worksheet Content Editorial Calendar Email Marketing Health Check
Email AutomationFeatures & Functions of email automation Workflows Creation
Training Outcomes
InboundMarketing
Tools
Assignment Outcomes:
Understand and implement the concept of funnel marketing Strategize the plans for attracting a relevant audience using cost effective methodsLearn to use automation tools such as HubSpot, Push Engage & landing page builders. Gain the ability to ideate the creation of lead magnets potentially helping your sales to growStart to strategically analyze your campaigns and tactically improve them
Multiply your reach without increasing your Ad budgetStep-by-step approach to nurture your email contacts automaticallyBuild an effective Landing PageStrategize Drip Marketing Campaign to nurture your leads
Attracting your potential customers into the conversion funnelVarious ways to build reach through Digital Marketing Identify the right set of Engagement MagnetsDigital Reach Building Strategy through Inbound Interest Generation Audience Aggregation
Landing PageConversion Oriented Landing Page Design Investment in Landing Page Critical concerns to address on Landing Page
Conversion OptimizationUnderstanding Customer Psyche Conversion Optimization User Flow and Persuasion Online Persuasion
Conversion Optimization Patterns forEngaging Website Visitors
Hands-On Project
Lifecycle Emails Where do Lifecycle Emails fit in? Tools used for Lifecycle EmailsLifecycle Emails – Case StudiesLead Nurturing with Drip Email Marketing: Implementation
Training Outcomes
Advanced Courses
WebAnalytics
Tools
Evaluating digital campaigns during & after executionTaking corrective actions to enhance performanceUnderstanding the signals to improve organic reachEvaluating the ROI on PPC campaignsEnhancing reporting by using the best practices in the industry
Introduction What's analysis? Analysis vs Intuition Introduction to Web Analytics
Google AnalyticsGetting Started With Google Analytics How does Google Analytics work? Accounts, profiles and users navigation Google Analytics Basic Metrics The main sections of Google Analytics reports -Traffic Sources Direct, referring, and search traffic Campaigns Ads, AdSense
Visitors AnalysisUnique visitors Geographic and language information Technical reports Benchmarking
Content Performance AnalysisPages and Landing Pages Event Tracking and AdSense Site Search
Training Outcomes
Digital AnalyticsWebMasters Ads Reports, Custom Reports, Custom DimensionsDashboard and Segmentation Multi-Channel Funnels Reports Attribution modeling and reports
Platform PrinciplesMeasurement Protocol data collection Importing data into Google Analytics Reporting APIs and Report Sampling
Assignment Outcomes:
Present data in storytelling format and share your observationsSet up Google Analytics account to create a measurement model Review business’s real-time, audience, acquisition and behavior reportRegistered on Google Merchandise Store and understand the dashboardDraw your campaign lifecycle and design a campaign outreach plan
Hands-On Project
More than 1.8 billion people use Facebook to connect with people and discover things. Millions of businesses are using Facebook each day to drive discovery, generate leads, boost sales and earn loyalty to stay on top of customer’s mind. The course builds a solid foundation
of Facebook marketing.FacebookMarketing
Introduction toMarketing
Facebook Pages andPost Best Practices
Facebook Ads -Campaign Objectives
Facebook Ads -Targeting audiences
Facebook Ads -Impactful Creatives
Facebook Ads -Optimization and Reporting Facebook Ad Policies
Facebook Messenger
Facebook Shop
Building Brand Awareness
Driving In-store Footfall
Facebook Pixel
Driving Online Sales
Generating Leads
Explore how the billion-dollar industry of the online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing the online/marketplace model and the brand's own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for
conversions and sales.E-commerceListing &MarketplaceSelling
Learn how the billion-dollar industry of online market is shaping up. How do we be a part of the new age e-tail? Understanding Different Models - Individual Brand Store and Marketplaces
Creating Your Own Store with Shopify Solutions for Payment Gateway /Shipping /Order Fulfillment and other business Needs.
Marketplace Listing /Sign up Process
Understanding Multi-Channel Retail and Solution Walkthrough
Understanding the concept of Dropshipping with case Studies
Advanced Facebook Ad Funnels for Driving eCommerce Sales and Conversions.
Going Global and Selling Cross Border with your products
You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session
guidance to success with Affiliate marketing will be provided.
AffiliateMarketing
Definition
Purpose/Where and why is Affiliate Marketing usedResources required to get started with Affiliate Marketing
Top Players in the market for Affiliate MarketingRe Brokering and Payout models
Segregation of Affiliate Marketing
Overall Affiliate Marketing Budget and strategy planning
Facts and Current industry numbers for the Affiliate Marketing industry
Global leads and affiliate marketing programs you can join today
Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customised reports, evaluate other digital marketing service providers and prepare
metrics to track performance.How toBecome aFreelancerin DigitalMarketing?
Assessing Brand's Necessity To utilize Digital Marketing Services
Assessing How The Brand Is Currently Reaching Out To Customers?
Generating Custom Reports & Automated Reports
Evaluating Other Digital Marketing Services Providers
Creating Customized Presentations and Proposal
Setting Expectations and metrics to track performance
Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the
skill set required, how you can outsource your marketing activities.
IntegratedDigitalMarketingStrategy
Introduction
The Customer - India on Digital - digital trends: internet users, male v/s female, age groups,- Devices, multi-screening,
Marketing Principles: AIDA, Purchase Cycle, Moments of Truth
Recap of Various Digital Channels: Digital POEM
Creating Digital Moments of Truth – AHA Moments
Digital Strategy: Branding v/s Acquisition. What would differ?
Analytics - Measurement: What do you measure? how can you measure (site analytics,cross-device) – sneak peek into the technology that powers this (cookies, useridentity)- Attribution: various models, cross-device
Campaign Optimization – Test, Learn, Deploy what works. Repeat
Trends- What are people doing on the internet?- Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re,Internet brands – OnePlus)
Learn media buying and planning to negote, strategize and purchase ad placements, known as “inventory”. Use new ways to reach your prospective customers and make a big impact with your message at
an affordable cost.Media Buying& Planning
Best practice to execute the campaigns post the media plan
Understanding of multiple formats & appropriate for our targeted digital platforms.
Setting up the objectives
Understand the key tasks to draft an “awesome” digital media plan
Segmentation & targeting of the audience
Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic
marketing.ProgrammaticMarketing
Evolution & Growth of Programmatic AdvertisingUnderstanding Real-time bidding
How Programmatic Advertising Works
Types of Programmatic Advertising
Advantages and Challenges
Myths of ProgrammaticAdvertising
You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and
curate content with this module.ContentMarketingCourse -In Associationwith LinkedIn
Myths about Content Marketing
Identifying & creating “Good” Content
Framework to begin a content marketing program
How to show ROI for content programs
About key resourcesand tools to create andcurate content
Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business
based on the results. AdobeAnalytics -SiteCatalyst
Why do you need to analyze data on your digital platform?
Calibrate the digital marketing strategies on the basis of results
How to create a digital measurement strategy?
How to utilize the best of class tools to understand the needs of your audience and cater to them with the relevant products and services?
How to measure the ROI from different marketing channels?
LeadSourcing How To Use Google To Source
Information
How To Use Google To Ping Specific Domains For Information Such As Email Ids
How To Validate Email Ids
How To Source Segmented Database (however Possible)
Learn To Source Email Ids Of Anyone Who Represents A Corporation
Understand how to Source Information Directories
Learn About Known Sourcing Softwares/apps/plugins
Learn How To Use Sourced Databases.
Learn how to collect leads without any marketing activities. Find the source of targeted leads, and extract them into a spreadsheet or
directly into CRM system.
CASE STUDYEXERCISES
Digital Vidya has identified top Digital Marketing Campaigns in recent times. We have worked with the implementation team of each of these campaigns and designed 60 hrs of case studies Exercises. You will create a Business Case Solution in each
individual exercise.
SMM CASE STUDY EXERCISE: CADBURY DAIRY MILK
DURATION: 20 HOURS
Generate a perfect idea to create a rewarding social media marketing campaign.
Learn to connect your social media marketing campaign with a special event to ensure maximum attention from the audience.
Identify the best ways to get user-generated content.
Choose the most relevant social media channels for your campaign to ensure better results with minimal effort.
Learning Outcomes:
SEO CASE STUDY EXERCISE: ICICI BANK
DURATION: 20 HOURS
Gain competency in improving search engine rankings of your website content and blogs.
Implement Learn to get your content indexed insearch engines frequently.
Learn to analyze which web pages are working well and which need improvement.
Research and shortlist best keywords to make your content searchable.
Learning Outcomes:
Tools you will be exploring:
SEM CASE STUDY EXERCISE: CARWALE
DURATION: 4 HOURS
Create an effective search engine marketing campaign to target relevant people.
Learn to set appropriate budget to get the most out of your campaigns.
Analyze the performance of your campaigns and keep track of the conversions.
Learning Outcomes:
Tools you will be exploring:
EMAIL MARKETING CASE STUDY EXERCISE: MICROSOFT
DURATION: 8 HOURS
Create appealing content for your promotional emails.
Learn to properly segment users based on their demographics and interests.
Create relevance of your product for the prospects to convert them into customers.
Learning Outcomes:
Tools you will be exploring:
WEB ANALYTICS CASE STUDY EXERCISE: PUMA
DURATION: 4 HOURS
Discover ways to turn your website into a conversion tool that ensures sales.
Identify the geographies from where your website traffic is coming from.
Analyse the interaction of the visitors with your website.
Assess the points of improvement and update your website to deliver better experience.
Learning Outcomes:
Tools you will be exploring:
INBOUND MARKETING CASE STUDY EXERCISE: MYNTRA
DURATION: 4 HOURS
Take the bird’s eye view of the Inbound Marketing strategies adopted by big brands.
Create a next level Inbound Marketing strategy for your business.
Create an appealing landing page to get targeted people landed on your website or product page.
Design
Learning Outcomes:
Tools you will be exploring:
CERTIFICATIONS
Digital Vidya’s Course Completion Certificate(Hard-Copy) -
Provided after completion of course
Digital Vidya’s Course CompletionCertificate for all the 6 modules
Vskills Certification
Content Marketing - In Associationwith LinkedIn
Google Ads Search Advertising Certified Facebook Marketing Master Course
Google Ads Video Advertising LinkGoogle Ads Display Advertising
Google Digital Sales Certification
Google Ads Shopping Advertising Link
Google Analytics IndividualQualification (GAIQ) HubSpot Inbound Marketing
Facebook Advertising Core CompetenciesFacebook Certified Buying Professional
Facebook Certified Planning Professional Exam
Note: The cost to appear for Facebook Blueprint Certificate & VSkills Certificate is
not included in the course fees.
ExpertsPluggedInIt takes years of practice, hard work, sheer dedication and ultimate patience that are the resultant factors turning an individual into a master! And to gain mastery in any field, it is a prerequisite to update yourself with the latest buzz and happenings in the dynamic digital marketing industry and gain in depth knowledge from industry experts!
The essence of Experts PluggedIn involves getting updates directly from the leaders who have been there in the industry with years of experience, sharing their knowledge, empowering you with tips and tricks to enhance and outperform in your domain. We currently have 100+ experts on the Digital Vidya’s Experts Panel and are adding new experts to the list every week.
Course Methodology:
Online Instructor-led Training, with easy access to live session recordings
Discussion forum to interact with fellow training participants, trainers and coordinators
Access recommended pre-reading resources in the form of videos, blogs and case studies
24X7 Learning Management System (LMS) access on mobile and desktop with class schedule, session recordings, examinations details
Hands-On Projects: Implement your learning with digital marketing tasks on your project
Industry interactive sessions with digital marketing experts
CourseMethodology
Digital Marketing ToolsWorth Rs 70,000+ Free
PlacementsProcess
On completing the course successfully our participants are eligible for placements services at
Digita Vidya
Shortlisting
Based on your profile you are shortlisted for, we will conduct a few written test and interview. You will have to visit one of our offices in
your city
Evaluation
Your detailed evaluation report including interview recording and assessment reports will be shared with our partner companies. Companies will either accept or reject your profile within one week
BiddingAfter the bidding process is complete, you can choose to select the company based on the joining
terms
Selection
Certified Digital MarketingProfessional Course
Just for
Enroll Today in Our
+91-80100-33033
www.digitalvidya.com
Interested? Contact Us!
₹ 12,500/month�5,000/month
*the Price excluding GST
