Certied Digital Marketing Leader · STAGE 1 Social Media Marketing Social networks have grown to become one of the primary communication channels on the internet. Conversations about

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Validated by the Global Industry Advisory Council. Including

Certified Digital Marketing Leader


Become a Certified Digital Marketing Leader

Content

Welcome

Program Overview

Program Content

Program Delivery

Certification Assessment

Certification Roadmap

Subject Matter Experts

Industry Advisory Council

Global Partners

Membership


“Each step I took with the Digital Marketing Institute increased my skills and my role grew with them. Digital was a new and expanding area within my organization and increasing these skills allowed me to lead that expansion.”

Kirk Durnford

eBusiness Project Manager at RSA

Read Kirk’s story at digitalmarketinginstitute.com


Welcome

Digital technologies have changed the way we work, live and communicate.

We know this huge shift can pose challenges for your current role. We understand that advancing and progressing your future career is important to you.

That’s why we have designed a professional certification that can make a difference in your life. Industry aligned, it can help you stand out from the crowd and highlight your capabilities. It can boost your credibility. It can transform you into a specialist in your field.

As a Certified Digital Marketing Leader you will be able to dramatically increase ROI and career performance, confidently drive and deliver digital marketing strategies and campaigns beyond boardroom level.

Become a trailblazer in your industry by becoming a certified digital marketing leader.

Your digital future awaits.

setting the standard


The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.

We work with digital industry experts to design and develop standards that define

the digital skills and capabilities required of today’s professionals. Our certifications

deliver best current practice, theory and applied skills in digital, and are recognized and

respected across all industry sectors.

Gaining a certification from the Digital Marketing Institute will ensure you have the

essential skills and knowledge needed to excel as a digital professional. Through a series

of comprehensive, bite-sized modules you will know how to integrate key digital tactics

and practices into your marketing techniques and measure and iterate the success of

your digital marketing strategy.



Digital Marketing Institute certified professionals work with some of the world’s leading

brands.

Our Certified Professionals are thriving


Who is this program for?

Digital or traditional marketers who wish to deliver digital strategy at boardroom level or

make the transition to a more senior role and validate their leadership skills.

What can you expect?

Through bite-sized and dynamic lectures, practical resources, 80+ walkthroughs and

bonus content you will gain exposure to the latest techniques and tools to improve

your digital marketing and brand-building efforts. You will graduate with all the skills

you need to confidently deliver first class digital marketing strategies for your own

company or your organization. This programme sets itself apart as a digital management

programme, equipping you with the essential digital and leadership skills you need to

advance your career.

What will you learn?

In this highly focused program, you will learn how to leverage innovative strategies to

gain a competitive advantage for your current or future organization. This practitioner-

led program is delivered by expert-led learning from Industry and Academia equipped

with the most up-to-date tools, trends, and practical insights within the industry.

You will be taught the latest techniques, channels and tools to build and implement

best practice digital marketing campaigns. The certification is assessed through two

assignments, which provide you with the opportunity to apply what you have learned

and produce a comprehensive digital marketing strategy.

Program Overview


Becoming a Certified Digital Marketing Leader will help you to drive and deliver digital marketing strategies and campaigns beyond boardroom level.

It comprises of seven stages:

Stage 1 Social Media Marketing

Stage 2 Digital Strategy & Planning

Stage 3 CX, E-commerce and CRO

Stage 4 Search and Digital Channels

Stage 5 Digital Selling

Stage 6 Essential Skills

Stage 7 Leadership and Management

Program Content


STAGE 1

Social Media Marketing

Social networks have grown to become one of the primary communication channels on the

internet. Conversations about your brand and industry are taking place online continuously, with

or without your engagement. Learning how to be part of that conversation and how to positively

influence it to build brand credibility and grow your business is essential.

This stage will ensure you know how to plan, implement and measure a social media strategy.

You will understand the practical application and relevance of each individual social network and

produce innovative and creative social media strategies that engage customers.

It will also help you to successfully implement budgets, set and measure KPIs and analyze the

effectiveness of campaigns using key metrics such as click-through rates, open rates, likes and

downloads.

• Social Research • Content Creation & Outreach • Facebook. Twitter, LinkedIn• Instagram & Snapchat

• Youtube & Social Video• Social Customer Service• Strategy & Planning

Modules include:


STAGE 2

Digital Strategy & Planning

The Digital Strategy & Planning stage will help you to consolidate the essential skills needed to

create well-measured digital strategies that convert and establish yourself as an advanced digital

strategist.

You will know critical procedures and best practices associated with omnichannel campaign

planning and gain a broad understanding of big data, analytics, machine learning and AI.

At the end of this stage you will be ready to develop, implement and manage advanced digital

strategies that stand up to the scrutiny of boardroom level decision making. Your understanding

of the theory and practical application of digital strategy will allow you to implement a powerful

marketing mix that sustains customer engagement and increases sales.

• Traditional Communications• Digital Communications & Channels• Marketing Automation

• Budget and Resourcing• Big Data & Analytics• Strategy Formulation and Plan

Modules include:


STAGE 3

CX, E-commerce and CRO

The CX, E-commerce and CRO stage will introduce you to the key concepts underpinning

website optimization, conversion rate optimization, and effective e-commerce and its business

requirements.

You will learn how to optimize your website and the process of traffic generation and leverage the

power of analytics to understand and optimize your e-commerce model for maximum impact.

With our new walkthroughs this stage will provide practical knowledge and skills covering

key procedures and best practices to build highly effective user experiences for successful

conversions on your website. Finally, you will be introduced to key Graphic Design and Customer

Experience essential knowledge.

• Web Optimization• UX Research & Design• E-Commerce strategy

• Applied E-Commerce• Graphic Design Essentials for

Marketers• CX Essentials

Modules include:


STAGE 4

Search and Digital Channels

Search marketing remains one of the most influential digital disciplines with over 90% of

web users relying on search engines to find information and inform their purchasing

decisions.

The Search Marketing stage will provide you a deep understanding of how to plan and manage

and effective search marketing campaign. You will be creating effective SEO plans that align with

and supports your content strategy and you will learn how to use the most effective paid search,

display advertising, and email marketing options for a marketing campaign.

At the end of this stage you will understand how to use web analytics to inform and influence

campaigns and develop an effective search marketing plan that converts users and increases

profits.

• SEO Setup & Content• SEO Workshop• Paid Search & Display Advertising• Analytics with Google Analytics

• Strategy & Planning• Email Marketing Strategy• Applied Email Marketing

Modules include:


STAGE 5

Digital Selling

Finding, engaging with, and closing sales in a digital world is an essential skill for B2B marketers

and business leaders today.

The Digital Selling stage focuses on equipping you with a comprehensive understanding of the

best social selling techniques and digital tools along with the know-how to integrate them into the

marketing and sales processes to better engage with prospects and increase conversion rates.

You will learn how to incorporate digital techniques into marketing and sales process to enhance

performance. You will find and identify optimal buyers for your product or service and monitoring

important conversations within your industry. You will understand their needs and motivations,

providing the right value-added content and building trust through deeper engagement with

potential and existing customers.

• Fundamentals of Social Selling• Finding & Targeting Prospects• Attracting Customers

• Increasing Engagement• Closing & Retaining

Modules include:


STAGE 6

Essential Skills

Working effectively, productively, and professionally in a highly collaborative and rapidly changing

business environment is an essential skill for all marketers, professionals and business leaders

today.

This stage will ensure you learn key project management and agile thinking skills. It will enhance

your creativity, problem-solving and presentation skills.

You will learn how to increase your productivity, adapt well in the workplace and manage your

time effectively to increase positive results. You will understand how best you can deal with

setbacks and working with others.

• Project Planning• Creativity Skills

• Personal Skills• Working With Others

Modules include:


STAGE 7

Leadership and Management

Thinking strategically, building effective teams, dealing effectively with conflicts and crises, and

persuading and influencing others are essential skills for today’s business leaders, managers, and

those seeking to develop leadership skills.

You will become a strategic thinker and you will learn how to transition from managing to leading.

You will understand how to build effective teams by leading with emotional intelligence, coaching

and mentoring, delegating to your team and providing effective feedback.

At the end of this stage you will know how to deal with conflicts and crisis, the art of persuasion

and how best you can motivate your team.

• Thinking Strategically• Building Effective Teams

• Dealing with Conflicts and Crises• Persuading and Influencing

Modules include:


Supporting your online learning journey...

Our Certified Digital Marketing programs are available to study online via the Digital Marketing Institute’s dynamic online learning environment, known as MyDMI.

Access to HD bite-sized video

lectures with accompanying

downloadable program

material.

Access resources to help you

with your studies including

self-directed practical

exercises and recommended

reading.

Your Program Manager is

available to support you

during your study and assist

with any administrative

related queries.

Access to discussion forums to

interact with and learn from

fellow students to progress

through program material

towards certification.

MyDMI also contains information

on the assignments, which you

must complete successfully to

achieve certification.

MyDMI can be accessed 24/7

through your desktop or mobile

device.

How we can guide you through your online learning journey:


Our Postgraduate Diploma in Digital Marketing is assessed by the completion of two 5,000 word assignments: a digital marketing research paper and a digital marketing strategy document.

These assignments are designed to offer students the opportunity to produce a

meaningful and grounded digital marketing campaign, from conception to completion,

focused on a real-world business.

Certification Assessment


Bachelor’s Degree in either business or marketing.

OR

Significant and relevant work experience (minimum 2 years)

All applicants must demonstrate an interest in and aptitude for digital marketing and

may be subject to interview. If English is not your first language, you may be required to

show a proficiency in English. An IELTS (Academic) level 6.5 or equivalent is the minimum

requirement.

Please note these are minimum requirements and are not an automatic entry to the

Program. Admission is at the discretion of the Digital Marketing institute.

Admission Requirements


“Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.”

Anna MoldovanGoogle


As the leading global certification body in digital marketing, the Digital Marketing

Institute provides professionals with a roadmap that can transform and drive their

careers. Our suite of certifications enable marketers and sales professionals - at all

stages of their career - to learn relevant and industry aligned skills that can be applied to

any role to drive career success.

From understanding the essential fundamentals of digital marketing, professionals can

progress to learning more specialized skills in areas such as search and social media.

For marketers looking to move into a leadership role or become an expert in digital

marketing, our Postgraduate and Masters are the ideal certifications.

Certified Digital Marketing/Sales Professional

Diploma in Digital Marketing

Diploma in Digital & Social Selling

Certified Digital Marketing Specialist

Specialist Diploma inSearch Marketing

Specialist Diploma inSocial Media Marketing

Specialist Diploma inDigital Strategy & Planning

Certified Digital Marketing Leader

Postgraduate Diploma in Digital Marketing

Certified Digital Marketing Master

Masters in Digital Marketing

Certified Digital Marketing Associate

Foundation Certificate in Digital

Certification Roadmap for Industry Professionals


Subject Matter Experts

Delivered by industry leading experts, this certification will introduce you to the most

relevant and transformative aspects of digital marketing.

Our specialist product team work closely with leading industry experts to create, review

and update the certification learning outcomes on a regular basis. This ensures that

what you learn is instantly applicable to any role and aligned to the needs of industry.

Subject Matter Experts collaborate with the Digital Marketing Institute on the design

and development of program materials, so your learning is shaped by their practical

experience, expert insight and case studies.

92% of graduates say our qualification has had a positive impact on their career Alumni Survey 2016


The Global Industry Advisory Council, representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute program content.

By providing expert review and recommendations on a regular basis, the Council

ensures that graduates of the Digital Marketing Institute have learned the most up-to-

date digital skills, core competencies and knowledge needed to thrive in their digital

careers.

The Global Industry Advisory Council works with the Digital Marketing Institute to define

the skills agenda and address the global digital skills shortage. The Council ensures that

our programs are developed in alignment with the digital economy’s most in-demand

digital needs and skillsets.

Global Industry Advisory Council (GIAC)

Validated by the Global Industry Advisory Council. Including members from:


Global Partners

Digital Marketing Institute certifications are also available through our global network of partners.

Approved and trained by us, our partners are licensed to deliver our certification

programs across the U.S., Europe, Asia, Africa, Middle East and Latin America. With

Subject Matter Experts trained by the Digital Marketing Institute, our global network of

partners bring local knowledge to local markets to make earning your certification as

rewarding as possible.


Membership

Our programs, developed in conjunction with industry giants and world-class

practitioners, have helped a generation of digital professionals advance their careers.

Completing a program is a point-in-time exercise that delivers huge value, but there is a

next step to maintaining the currency of skills in the ever-evolving world of digital.

Membership is that next step.

An exclusive network - and part of your certification - it delivers just-in-time training and

continuous professional development, and an exclusive and evolving content library that

can be used in your daily work.

Membership is about staying connected. Connected to trends in industry. Connected to

experts who can bring unique insights to your work. Connected to thousands of digital

alumni around the globe. Connected to opportunities.

Stay Connected. Stay Relevant.



It can provide you - as a Digital Marketing Institute certified professional - with invaluable

and exclusive connections to:

• Expert, practical and thought leading content to guide your career

• High-quality templates to boost your employability

• A career zone to support professional development

• Access to the latest industry news and updates

• A Continuous Professional Development (CPD) area for certified graduates

• Just-in-Time (J-I-T) learning activities through webinars and online programs

Your digital career is evolving every day. So will your membership of the Digital

Marketing Institute.

You define your career path. We’ll support the journey.

“Membership will help me maintain a stronger affiliation with the Digital Marketing Institute after completing the certification.”

Digital Marketing Institute Alumni


For more information

Call 919 636 5832 Email an Advisor


tel:9176365832

mailto:info%40digitalmarketinginstitute.com%0D?subject=

http://www.digitalmarketinginstitute.com

Documents

Certied Digital Marketing Leader · STAGE 1 Social Media Marketing Social networks have grown to become one of the primary communication channels on the internet. Conversations about