CERN openlab Communication

CERN openlab Communication

ICE-DIP students and supervisors F2F meetingMélissa Gaillard

CERN openlab Communications Officer

> 06/12/2013

CERN Communication Context in Figures

Visits Service: 85,000 visitors in 2012 (compared to 75,000 in 2011, 58,000 in 2010, 40,000 in 2009 and 25,000 in 2008) and still many more requests

Permanent exhibition (‘Universe of Particles’ in the Globe for Science and Innovation): around 62,000 visitors in 2012 (+20% compared to 2011 with 52,000 visitors)

Total of 169 protocol visits in 2012 (282 VIP visits with Head of States, Ministers, etc. in 2010 + 2011)

Teachers Programme: 1045 in 2012 (1112 in 2011, 984 in 2010, 830 participants in 2009): limit of present capacity...

Journalists visiting CERN and interviewing CERN physicists all year-long

2Mélissa Gaillard - CERN openlab

The history of CERN openlab

Set-up2001

I2003

II2006

III2009

IV2012/2013/2014

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CERN openlab 10th birthday celebration on 3 May 2011

Mélissa Gaillard - CERN openlab

CERN openlab Sponsors

Mélissa Gaillard - CERN openlab 4

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Mechanisms to:• Measure the impact of all communications• Report sponsor specific results• Request CERN official approval related to the use of CERN and CERN openlab

members’ quotes in sponsor press releases and documents

Permanent liaison with sponsors on communications matters

Registration and creation of dissemination material

Background actions such as:• Quotes repository• Web news (management and technical related news)• Press coverage database• Journalists database• Mailing lists creation and development• Website updates and formatting modifications

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Major Actions


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CERN openlab Annual Report and Brochure


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CERN Annual Report and KT Report

Computing chapter of the CERN annual report 2012 Copies given to

Science ministries and Head of States of all CERN member states

CERN openlab launched its fourth phase in May to run from 2012 to 2014. This phase addresses topics critical to the continued growth of the CERN scientific programme, such as cloud computing, business analytics, the next generation of hardware, and security for myriads of network devices. The openlab partner companies – HP, Intel, Oracle and Siemens – were joined by Huawei as a contributor for a year. CERN openlab has established itself as a reference thanks to the excellent relationship and on-going commitment of all of the partners and contributors during the past 11 years.

http://ktfiles.web.cern.ch/ktfiles/Knowledge-Transfer-2012.pdf




Website: News, Techical Documents, Press Coverage, Events, Videos, etc.

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www.cern.ch/openlab


http://www.cern.ch/openlab

Specific coverage follow-up since July 2008 More than 150 articles published during the third phase of CERN openlab (number of

articles is strongly correlated to the publication of press preleases) Phase IV articles are being recorded on the new website (previous phases’ ones are on

the former website)

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CERN openlab Related Press Clippings


Process for:

>Requests from CERN openlab Sponsors: Case Studies, ppt Slides for Conferences,

Videos, etc., sent by suppliers/CERN openlab partners for CERN official approval

>Requests from Journalists: Interviews, visits

>Requests from Artists: Visits (video work, photography work)

>Internal Requests: Articles for the CERN Bulletin, the CERN

Courier, etc.


About the Internal Requests

>They generally concern the CERN Bulletin or the CERN Courier articles.

>Two possibilities: Either the CERN IT Department proposes

the topics to the CERN Bulletin or Courier Or these outlets hear about a topic that

would be of interest for the CERNois and decide to propose to the IT Department to prepare an article but in such case this is important to send the article to your supervisor and to me for approval before publication


Check with your supervisor first Send the request to me, I will follow-up

with:• CERN openlab management,• Head of Department, • Press Office, • Legal Service • and Purchasing.

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Approval Process


External Interviews: Key Principles

> Media training sessions are regularly organised at CERN. > Check the outlet target audience, articles already published by the journalist to

understand the level of detail he/she is generally interested in.> When the interview is to be done on-site, we need to inform the press office so that

they keep tracks of the visit. If a data centre visit is part of the programme, a request must be sent to [email protected].

> Journalists generally agree to send in advance the questions or key topics to be covered during the interview.

> Since the topics covered are generally highly technical, it is not negatively perceived that we propose to send the draft article in advance to make sure all technical facts are accurate as long as we clearly explain that we never step into the editorial process.

> Always possible to request that an article already published is modified but should be done exceptionally only.

> Products/services’ endorsement must be avoided.> Having someone from the Press Office or a communication officer on the call or

present during the interview can be helpful.


Questions

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